Marketing

The fight against made-for-advertising (MFA) sites continues. And supply-side platform Equativ has finally had enough. In 2023, Equativ blocked MFA from all of its private marketplace deals. Now it’s taking the next step and blocking MFA content from all exchange activity, including open exchange. Equativ determines which sites are MFA-qualifying via a list maintained and […]

Get ready, marketers — the digital marketing event of the year is back and bigger than ever. DMWF Global 2025 is returning to Olympia London on 24–25 June, and this year’s edition promises to be the most impactful yet. With 2,500+ senior marketing professionals, 150+ speakers, and 90+ exhibitors, it’s where the future of marketing…

In the lead-up to his highly anticipated keynote at DMWF Global (24–25 June at Olympia London), Elliott Rayner, Director of Marketing & Growth at OWOW Agency, offers an exclusive preview into the thinking behind “The Future of Marketing: Competing with AI, Winning with Storytelling.” 🎥 Click now to watch! In today’s marketing landscape, complexity is…

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Sphere Of Influence appeared first on AdExchanger.

Walmart is loving its ad business more every day; AI agents are coming to destroy everything; YouTube is trying to win over brands. The post Walmart Delivers On Ads; Your Own Personal Shoppers appeared first on AdExchanger.

Parallel to the glitz and glamour of the upfront conversations this week, ad tech execs have also been congregating en masse in New York City, with DMS by LUMA a highlight of the past five days for such types. The May 13 event was capped off with The Trade Desk CEO Jeff Green discussing the

Pinterest is still a minor line item on most media plans, but agency execs say that could change fast if its ad platform keeps evolving. Five ad buyers told Digiday their clients’ PInterest budgets remain small. None offered exact figures but the direction of travel is clear. Even with modest spend, momentum among buyers is

Google’s AI Overviews feature marked its first birthday this week. The feature shows users AI generated summaries at the top of their search queries, ahead of links to articles and websites. As the AI-generated summaries have become more common in search results, marketers have begun actively examining how their sites can appeal to both human