Marketing

This story was originally published on Modern Retail. Advertisers will soon be able to own a large chunk of Best Buy’s store footprint as the retailer works to expand its media offerings. Beginning next year, Best Buy will offer “takeover packages” to allow advertisers to appear throughout the in-store shopping experience, the company said Tuesday […]

Long before Michigan-born Amy Marentic got into marketing – today she’s the CMO of Genesis Motor America – she wanted to be an astronaut. After graduating from high school, she went to the University of Michigan to study aerospace engineering. During her senior year, she met Colonel Charles Bolden, who piloted the Space Shuttle mission that deployed

Amazon is getting serious about streaming audio. Or, to be more specific, it’s getting Sirius. On Tuesday, Amazon DSP announced an expanded integration with satellite radio company SiriusXM. The relationship will enable more programmatic capabilities, including for advertisers that want to use programmatic guaranteed deals and private marketplaces to transact on SiriusXM inventory. The integration

Amazon Ads is continuing its expansion across streaming and audio ads, as the e-commerce giant accelerates its rivalry with incumbents in the programmatic advertising sector, through a deal between its demand-side platform and SiriusXM.  Earlier today, the duo announced advertisers buying through Amazon’s DSP will be able to access SiriusXM Media’s streaming portfolio — an

First off, few readers will need reminding how the remedies phase of Google’s ad tech trial kicks off next week.  After the widespread disappointment of the earlier ruling in the parallel search trial, Digiday wants your opinion on what the most likely opinion will be, so please share your opinion in a quick poll here

The TV landscape is changing under our feet. Streaming has finally surpassed broadcast viewership, and it’s unlikely the wheel will ever turn back. Amid this shift, advertisers have gotten loads of advice on how to reach their audience. The streaming landscape has some very large household-name players, but overall it is very fractured. FAST channels

Another day, another Google lawsuit; AI can’t be held accountable for its crimes; and the US and China have (maybe) reached a TikTok deal. The post The Penske And the Sword; Agents Of Chaos appeared first on AdExchanger.

S4 Capital has dropped the pretense. The company’s top brass are now openly framing AI agents not as enhancement to agency work, but as the replacement. In their view, the traditional agency model isn’t evolving – it’s being automated out. And that automation is already reshaping how ads get made. Clients like Google are now

We’re on the cusp of the holiday season, when marketers look to turn brand awareness and share of voice into greenbacks. And in a year when many businesses are dealing with thinner margins as a consequence of President Donald Trump’s tariff program, the October to December window is even more important than usual. Yet consumer