Marketing

From an area of the industry that wasn’t really taken seriously, to an area now seen as more mature and a core business function, the creator economy has already expanded bigger and far quicker than anyone thought it would. And this is only the beginning. After all, Goldman Sachs valued the creator economy at around […]

The brand created an ad referencing the pop star’s new “Orange Era” in under a day and has quickly racked up millions of views on YouTube.

Investors use The Trade Desk as a proxy for the health of the entire open web advertising ecosystem, which means TTD’s recent run of concerning earnings is devaluing the entire ad tech sector. Doubts about how TTD is competing with walled gardens like Amazon, along with slower overall revenue growth, have led some investors to

Alibaba International has introduced an AI agent for global trade built on its Accio B2B search engine. Called Accio Agent, the new tool comes after Accio passed two million users and shifts the platform from a search-and-sourcing tool into an AI-driven ‘trade assistant.’ The release follows research from Alibaba International showing that 40% of small…

According to Adam Paul, executive director of media alliances at LiveRamp, the old-school programmatic ads – the ones bought across multiple platforms without regard to context or audience – are underperforming on CTV these days. The post LiveRamp Exec Adam Paul Talks Scaling Context In CTV Audiences appeared first on AdExchanger.

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: AI Slop appeared first on AdExchanger.

Up Against The Wal(mart) The Trade Desk has had a rough couple of weeks. Shares are down by some 40% since its earnings last Thursday, and investors are worried about the prospects of Amazon Advertising swooping in to take its business. And the hits just keep on coming. The Information reports that The Trade Desk’s

AI companies keep forgetting they’re brands — and it’s costing them. A week apart, OpenAI and Perplexity reminded everyone that in 2025, AI isn’t just about technology. It’s about brand. From user outrage over latest updates to theatrical headlines for attention — the fallout has been fast and public. On one side: OpenAI replaced older

This story was originally published on sister site, Modern Retail. The end may be near for at-home try-on programs. Warby Parker, the eyewear brand that helped pioneer online glasses sales in the 2010s, said last Thursday on its quarterly earnings call that it would end its home try-on program by the end of the year.