Creators might be playing cameo roles in this year’s TV and streaming upfront marketplace – but give it time. The spotlight’s inching closer. What started as a YouTube sideshow is creeping onto the main stage. From the talent in the room to the lingo in the air, creators cast a long shadow over this year’s […]
The Upfronts got a taste of the creator economy Read More »
If Netflix’s most recent upfront presentation is any indication, the third time must be the charm. The post This Is Netflix’s Upfronts Pitch Now That Its Ad Platform Is Finally Ready appeared first on AdExchanger.
This Is Netflix’s Upfronts Pitch Now That Its Ad Platform Is Finally Ready Read More »
Microsoft Invest – formerly Xandr DSP and formerly AppNexus before that – will soon just be formerly, full stop. On Wednesday, Microsoft announced that it will shut down Microsoft Invest by March next year. The DSP will be replaced by a chatbot-style ad-buying product powered by Copilot, Microsoft’s generative AI solution. However, the change only applies
Microsoft Is Shutting Down Invest, The One-Time AppNexus DSP Business Read More »
Along with bringing back the name “HBO Max,” WBD laid out new ways for brands to buy ads across its portfolio and integrate with its library of content.
How Warner Bros. Discovery is letting brands tap ‘newstalgia’ for its IP Read More »
Microsoft Advertising is closing its demand-side platform, with the online giant informing clients the ad tech unit no longer aligns with its AI priorities according to separate Digiday sources. Rumors of such a closure have been circulating for some time, with Microsoft Advertising contacting media buyers earlier Wednesday (May 14), informing them of the planned
Microsoft Advertising is closing the Xandr DSP Read More »
At Warner Bros. Discovery’s upfront presentation in New York City on Wednesday, Ad Sales co-presidents Ryan Gould and Bobby Voltaggio announced the launch of not one but two ad solutions: NEO and DemoDirect. The post WBD Intros New Data-Driven Ad Tools Timed To The Upfronts appeared first on AdExchanger.
WBD Intros New Data-Driven Ad Tools Timed To The Upfronts Read More »
The Unilever-owned brand is utilizing branded ads on Lyft and shoppable recipe videos on Roku that will lead to Walmart’s recipe page.
Knorr dupes fast food favorites with Martha Stewart in social-first push Read More »
Why bring data to SaaS applications when you can bring the applications to your data? That’s what modern data platforms do, says Erin Foxworthy, global industry go-to-market lead for marketers and advertisers at Snowflake, on this week’s episode of AdExchanger Talks. This process is known as “data gravity,” a term Snowflake coined to describe what
The Force Of Data Gravity, With Snowflake Read More »
Health care marketers are playing what feels like a constant game of digital Whac-A-Mole, from dealing with ongoing signal loss and ever-changing privacy regulations to the challenge of reaching the right audiences at the right time. Enter contextual targeting, a strategy that doesn’t rely on user identity but instead places ads alongside content that’s relevant
What’s The Deal With Contextual Targeting, Anyway? Read More »
Over the past year, music video network Vevo has brought on more than 15 new SSP and DSP partners to help manage its growing inventory supply, including Yahoo DSP, FreeWheel, Magnite, Index Exchange and Nexxen. The post A Peek Inside Vevo’s Growing Programmatic Ad Business appeared first on AdExchanger.
A Peek Inside Vevo’s Growing Programmatic Ad Business Read More »
