“Google is a monopolist.” No need to say “allegedly” anymore, because that’s a direct quote from Judge Amit Mehta’s ruling against Google and in favor of the Department of Justice. The decision, which came down on Monday afternoon, is the culmination of the DOJ’s case arguing that Google maintains an illegal monopoly over the search […]
The DOJ Wins Its Search Antitrust Case Against Google. Next Up Is Ad Tech Read More »
Everything that fell under corporate social responsibility was every company’s darling following the murder of George Floyd and the onset of the pandemic in 2020. But fast forward to now, and brands are increasingly defending, scaling back or even canceling their ESG programs and platforms. Why? For one, too many made unrealistic promises–but it’s also…
We’re Entering a New Era of Sustainability Marketing Read More »
The transaction, expected to close in Q1 next year, combines Outbrain’s performance marketing focus with Teads’ video and CTV capabilities.
Outbrain acquires Teads for $1B to form new open-web advertising heavyweight Read More »
As of today, August 5, Roblox users are able to purchase movie tickets directly inside the platform. Roblox’s latest real-life commerce test is a partnership between Warner Bros., which is using the experience to promote the Sept. 6 release of the film “Beetlejuice, Beetlejuice,” and Fandango, which is operating the experience’s virtual box office, through
Why Warner Bros. and Fandango are selling movie tickets inside Roblox Read More »
The move is an indication of the demand marketers and advertisers are putting on advanced audience targeting, no matter Google’s cookie plans.
Roku adopts Trade Desk’s UID2 to enhance audience targeting Read More »
While 81% of CMOs see creativity as more important for business than ever, the majority feel challenged on how to move forward, Dentsu Creative found.
CMOs are betting on creativity despite mounting pressure: report Read More »
Vice President of Creative Andy Pearson explained how the billion-dollar beverage brand helps consumers “murder” their thirst in an expanding market.
How Liquid Death cuts through marketing noise without big media buys Read More »
MTA is dead, long live MMM. And also vice versa. Because there’s value in both approaches. They’re better when used together, said Todd Morris, CEO of location data and measurement company InMarket. And Morris is willing to bet on that. On Monday, InMarket acquired ChannelMix, a marketing analytics startup primarily focused on media mix modeling.
Media teams and creative teams can sometimes butt heads. But Alli, an AI-powered analytics tool, suggests an alternative. The post Can Creative And Media Teams Get Along With PMG’s AI Platform? appeared first on AdExchanger.
Can Creative And Media Teams Get Along With PMG’s AI Platform? Read More »
Google has finally bitten the bullet and decided not to kill off third-party cookies in Chrome. No doubt it will go down as a pivotal moment in the history of digital advertising. But it isn’t a decisive one. With so many variables at play, including data regulation, user privacy concerns and technological advancements, Google’s update
