Marketing

Author: Amandine Fernandez, CMO Letsignit Budgets are tight, pipelines are slower, and if you’ve recently sat in with a CFO, you’ll know exactly how forensic ROI questions have become. For UK marketers, this has created a familiar squeeze: paid channels get pricier and yields plateau, organic reach is unpredictable, and attribution is murkier than ever.… […]

For a long time, marketers have gotten away with flying blind. Campaigns have been run on a patchwork of incomplete inputs across various platforms, missing key fields and rarely aligned goals. Brands didn’t question performance. As long as the top line and bottom line were fine, who cares how clean the data was? The consequence?

Cambridge To Nowhere This week, Meta paid out a $725 million class action settlement related to the Cambridge Analytica data privacy scandal, The Verge reports. One Verge reporter received a $38.36 payout from the case. But some participants reportedly received as little as $5. That’s chump change for a story that took on outsized importance

When Google started talking to marketers about AI Max — its suite of AI-powered tools to improve results for advertisers’ search campaigns — ahead of its initial roll out over summer, the platform’s 11-page pitch deck left them with more concerns than clarity. Which is why Google has recently been circulating an updated (and detailed)

AI agents are putting headless browsing back in the spotlight.  Headless browsers — the behind-the-scenes software that lets machines surf the web like people — were once the domain of quality-assurance testers and SEO agencies. But new AI-powered browsers launched this last year — like Perplexity’s Comet and Browser Company of New York’s Dia —

The AI era is coming for publishers, whether they’re ready for it or not. People Inc. — formerly known as Dotdash Meredith — is preparing for all the changes that come with AI’s impact on search and content discovery by focusing on traffic and revenue diversification, as well as direct to consumer relationships, as it lessens

A year in, Business Insider’s AI onsite search is driving deeper engagement, though not necessarily broader adoption. The AI search tool, which Business Insider launched in October 2024, is one of several AI-powered products developed by the company in the past year and discussed by BI CTO Harry Hope during a talk at this week’s

This week’s Future of TV Briefing looks at the state of the free, ad-supported streaming TV market. FAST focus Paramount+WBD, YouTube’s swappable sponsorships, Netflix’s originals window and more FAST focus Honestly, I’ve always been pretty skeptical of the free, ad-supported streaming TV market. Starting more than a decade ago when Tom Ryan demoed a beta

Best Buy has decided to get its hands dirty by digging deeper into the ad tech ecosystem. Best Buy Ads, the consumer electronics chain’s retail media arm, on Tuesday announced a slate of new partnerships and new ad tech features that push it further into ad tech and data services. “There’s a recognition that the

With the holiday shopping season becoming longer and noisier, brands are under increased pressure to maximize their campaign budgets and impact. Using social media, including Facebook and Instagram, to advertise during the holidays offers brands scale and discovery potential. To achieve success through these channels, marketers must manage creative complexity and format diversity at a