Marketing

“You do it to yourself, you do And that’s what really hurts Is that you do it to yourself, just you You and no one else You do it to yourself” If, like me, you were a teenager in 1995, the year Radiohead released its album “The Bends,” then you probably recognize those lyrics. They’re […]

OpenAI will almost certainly launch an ads business; live sports broadcasts are opening up to programmatic; brands and publishers are not happy about Google’s AI overviews. The post Face It, You’re In The Ad Biz; Legitimacy-Based Marketing appeared first on AdExchanger.

After more than two decades in the holdco machine, Marcy Samet knew that striking out on her own likely meant a one-way ticket. For years, the industry ran on a reliable cycle: execs left bloated networks, built indie shops then cashed out by selling right back into the machine. But that cycle’s losing steam. The

OK, ad marketplace — media buyers, marketers and all associated media players — what you just experienced this past week wasn’t an upfront. It was a sportsfront. Sports content, both live games and all manner of shows around sports, dominated the upfront presentations like no other source of programming. From new NBA and NFL rights

Jimmy Fallon greeted the crowd at what he called “the NBA upfront” before correcting himself at the NBCUniversal upfront presentation on May 12. He had it right the first time. Sports has played a primary role in TV networks’ and more recently streaming services’ upfront shows for years. But this year it was the show

One year after the launch of Google’s generative AI search feature, AI Overviews, publishers are recalibrating. One publisher is rethinking its SEO strategy, backing away from optimizing content for long-tail search queries. Another is reinvesting in exclusives, scoops and breaking news — prioritizing urgency over evergreen stories. A third is actively working to reduce its

Search marketing, once a relatively narrow and technical sect of marketing, is becoming much more wide-ranging. One year in from the launch of Google’s AI Overviews, adoption of AI-assisted search tools has led to the rise of so-called “zero-click search,” meaning that users terminate their search journeys without clicking a link to a website. “People

Amid the glitz of TV upfront presentations, advertising executives take the stage to talk about things like new audience targeting capabilities or to ballyhoo new ad measurement partnerships. How, though, are we supposed to focus on brand lift statistics when we can all hear Lady Gaga belting a vocal warmup offstage? The post Hey, TV

GroupM is restructuring, as AI looms over the business model of agency holding companies, and one-click campaign planning comes for agency jobs. The post The AI Imperative Behind GroupM’s “Restructuring” appeared first on AdExchanger.