Marketing

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Social media is always changing, and that’s especially true for publishers, who often find it challenging to determine where each platform fits into their business. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe […]

Do you have thoughts on the trial? Consider taking our survey. In what many deem the trial of the century for the digital media landscape, legal representatives from the Justice Department and Google yesterday appeared before Judge Leonie M. Brinkema in the U.S. District Court for the Eastern District of Virginia.  The outcome of the

Pacvue is preparing for the next phase of ecommerce ad tech, and it’s doing so under a new chief executive. Rahul Choraria, who joined the company more than two years ago as COO, will replace Co-Founder and CEO Sandeep Kella, who is stepping down after X years in the role.” Choraria previously specialized in B2B

The Triple Play lets advertisers feature branded video content alongside curated programming and creative assets in a CTV environment.

A collection of goods tailored to furry friends is complemented by the retailer’s first reality TV-styled social content and national ads starring mascot Bullseye.

Google will spend the next four to six weeks in a Virginia courtroom defending itself against allegations that it operates a monopoly over the digital advertising industry. The trial, which begins today, could end in the breakup of Google’s ad tech business, including a forced divestiture of its ad server and ad exchange. After opening