Marketing

IP addresses and postal/email addresses are a match made in … not heaven. According to a new report, IP-to-email matches are accurate about 16% of the time on average, while IP-to-postal matches are accurate only 13% of the time. Not great news for advertisers, who rely on these linkages to connect billions in digital ad

A survey by a UK public relations company shows despite the majority of CMOs using or trialling AI tools, half worry about data quality and integrity. A third of those surveyed worried about the potential for AI to dilute ‘the human touch’ according to a press release from the company. Yet the survey identified benefits…

Australia will soon block children under 16 from using most major social media sites, and the ban now includes Reddit and the live-streaming platform Kick. As reported by ABC News, the eSafety Commission ruled that both platforms are built mainly for online social media interaction, placing them in the same group as Snapchat, TikTok, YouTube,…

Two quarterly reports might not be enough to confirm a pattern. But it is enough information to draw a line – and so far, that line is going up for MNTN. The post MNTN’s SMB CTV Ad Business Is Growing Like Gangbusters appeared first on AdExchanger.

You Down With UCP? The IAB Tech Lab isn’t going to let some agent replace it as the de facto standards-setter for online advertising.  In August, the Tech Lab launched the AI Content Monetization Protocols Working Group. And yesterday it announced that LiveRamp has “donated” a framework for how AI agents communicate and recognize human

All the will in the world won’t make an AI strategy work without clean, structured data to back it up. Immediate Media is starting there.  Next year’s focus is on scrubbing and unifying data across the business, said Mario Lamaa, its managing director of data and revenue operations at the Digiday Publishing Summit Europe in

For marketers with a keen eye on brand safety and suitability, inclusion lists are something of a gold standard. And like gold, they’re expensive. Increasingly, media agencies are using generative AI to reduce the lift associated with inclusion lists. “In the past, you [could have] taken hours doing this,” said Tim Lathrop, vp of platform

This week’s Future of TV Briefing looks at how much money people are actually saving through streaming subscription bundles and which streamers they plan to subscribe to in perpetuity. Bundle economics YouTube TV’s power play, Disney’s TV power play, Netflix’s WBD play and more Bundle economics Streaming services are getting so expensive that they are