Marketing

Consolidation among media agencies large and small has been widely expected since Omnicom proposed acquiring Interpublic Group last December. To a large extent, the industry hasn’t disappointed, with Indies merging to form bigger Indies, and holdcos continuing to acquire different specialty shops to grow even bigger. The latest merger comes in a massive corner of […]

Walmart has some new rules for third-party sellers; WPP wins Mastercard; and marketers should get into VTubers. The post Walmart’s Brand-to-Seller Balance; For Everything Else, There’s WPP appeared first on AdExchanger.

For creators, AI is less about hype and more about savings: cutting out the need to hire extra support they may have once needed. AI has become a key tool in the creative processes of digital content creators across genres and platforms, with over 80 percent of creators using it in some part of their

Meta’s Superintelligence Group has started turning up in marketer pitches. So far, its generating curiosity — and confusion.  As Chris Matheson, media director at Markacy pointed out, marketers and investors will be looking for proof of return on investment. “With $64 to $72 billion in 2025 capex, brands expect tools that lower customer acquisition cost

This story was first published by Digiday sibling Modern Retail. Yvonne Jackson said that before February, making a Target run was more than just a simple errand — it was a part of her lifestyle.  Jackson, who lives on the outskirts of Chapel Hill, North Carolina, said her daughter’s daycare was across the street from

Subscribe: Apple Podcasts • Spotify Kristi Argyilan has spent the last decade building out retail media businesses at the likes of Target, Albertsons and now Uber. She’s seen the RMN boom from the early aughts of in-store shopper marketing tactics to what it is today, a fast-moving landscape built on programmatic media buys and off-site

What’s the point of a market research survey that could take weeks, when consumer sentiment is rollercoasting up and down every day? That’s the problem MX8 Labs aims to tackle. The new startup is trying to increase the speed of current marketing and customer survey results. The company went to market last year, after co-founders