Marketing

This week’s Media Briefing recaps what publishers had to say about Google’s changes to its search experience and results page — and its impact on their referral traffic and their relationship with the tech giant — during the Digiday Publishing Summit’s closed-door town hall sessions. Overheard at DPS Trump sues NYT, Penske sues Google, and […]

No doubt, generative AI tools have optimized the creative process, edging marketers closer to personalized content at scale. But not all marketers are sold on AI for final campaign assets, especially ones with human likeness. While generative AI has been used by the industry at large to produce everything from pitch decks to campaign assets,

Elliott Hill needs a good holiday. The CEO of Nike promised shareholders and analysts in June that his company had now borne the worst side effects of his turnaround treatment. “We believe full recovery will take time,” he said during its Q4 earnings call. At the end of this month, they’ll want to see early

Bloomberg Media has yet to sign a content licensing deal with any AI company. And the business news publisher’s CEO Karen Saltser explained why on stage at the Digiday Publishing Summit in Miami, Florida, on Monday. “The choice we made at the time and to date is still not to license for training. Certainly we’re

As audience behavior evolves to include cross-platform media consumption, advertisers are responding to this shift by demanding outcome-focused, cross-platform advertising campaign strategies. To keep up with this increased demand, publishers must adopt new technologies to move forward. The goal is to create tech stacks that address the challenge of cross-platform ad sales and improve efficiency.

On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the company’s Creative Studio into its ad platform creative setup. The post Amazon Ads Introduces Agentic Functions To Its Generative AI Creative Studio appeared first on AdExchanger.

Now in beta, the chat feature draws on Amazon’s retail insights to assist with everything from research to pumping out final creative assets like video.

Kids are being shaped by the technology around them. It’s happening almost imperceptibly and at all times. Just try and find a teen in the US who doesn’t use the internet “almost constantly,” according to recent numbers from the Pew Research Center. According to Pew, 46% of US teens say they spend almost all their