Marketing

Subscribe: Apple Podcasts • Spotify Upfront Week is over; let the upfront negotiations begin. Sorta. In the past, last week’s Upfront Week presentations by TV and streaming ad sellers would be swiftly followed by the start of the annual haggle with advertisers and their agencies. But the TV and streaming ad market has become more […]

Between TV upfronts last week and the IAB’s Newfronts the week before that, it’s been a jam-packed and star-studded fortnight’s worth of pitches to the advertising industry. But now that all the dust and confetti has settled, negotiations between marketers, agencies, networks and streamers are only just getting started. The post Here’s What Ad Buyers

Last week, DoubleVerify sued Adalytics over a report it published in March, which claimed that DV and others failed to block traffic from declared bots. Declared bots should be relatively easy to spot, since they openly identify themselves to sites and services. In its suit, DoubleVerify contends that Adalytics defamed the company by implying its

Executives detailed the innovation strategy at the Coca-Cola brand, which recently became the No. 3 carbonated soft drink in the U.S.

As the cryptocurrency market continues to grow, the way cryptocurrency exchanges advertise themselves is facing significant challenges. With stringent regulations and a lack of user trust, cryptocurrency platforms must navigate a complex landscape to effectively reach their audience. But what can marketers learn from an industry that constantly faces scrutiny and market volatility? For marketing…

Attention metrics revolutionize DOOH advertising as Captivate’s network delivers superior engagement scores above traditional OOH and online video.