Marketing

This story was first published by Digiday sibling ModernRetail Heineken is betting on special limited-edition tennis-themed cans to drive more sales of its non-alcoholic beer during the U.S. Open tennis tournament. Last year, the limited-edition cans — called Heineken’s 0.0 L0ve.L0ve cans — sold out during the first week of the U.S. Open, where they […]

In the midtown Manhattan offices of Hearst Tower, surrounded by the familiar chaos of print production — stacks of back issues, proof pages scattered across the desk, the constant hum of editorial collaboration — Michael Sebastian presides over one of America’s most iconic magazines. With a twist. At 44, the editor in chief of Esquire

This week’s Future of TV Briefing looks at what co-viewing measurement is and — more importantly — why it’s so problematic. Fuzzy math YouTube’s Oscar bid, the business of AI slop and more Fuzzy math Co-viewing measurement is a necessary evil in the TV and streaming ad market. This is a member-exclusive article from Digiday.

The industry has moved functions in-house, establishing playbooks from everything from social to programmatic media buying. But brands are not using the same in-housing play for AI. Some brands, like U.S. Bank, are taking a hybrid approach, while others, like Adobe, are more fluid, using AI tools both internally and in partnership with external partners.

Digital out-of-home (DOOH) media has always flown outside the advertising mainstream. A four-letter acronym? It’s almost unimaginable. However, DOOH ad platforms are working hard to make the channel more accessible to advertisers who need simplicity and intuitive measurement. One such startup is Adomni, a programmatic out-of-home and video ad platform that positions DOOH inventory as

Whether it’s sponsored content, advertorials, content recommendation widgets, branded content or product placement, native advertising has been around for a long time. But for a supply-side platform to deliver native ads on the open web that load quickly and look right everywhere is another beast entirely. Which is one reason why native has long been

Audio advertising presents a paradox: It’s an increasingly popular form of media, making up between 20% and 30% of consumption time in the US, depending on the source, but it’s woefully underrepresented in terms of spend. Wondercraft, an AI-powered audio content creation studio, is hoping to bridge that gap by making audio a more accessible