A heated debate over transaction IDs (TIDs) has raged since last month when Prebid announced a major update to how it handles TIDs. After digesting the new Prebid policy for a few weeks, the publisher ad network Raptive is now entering the fray with a proposal it hopes will satisfy both the buy side’s and […]
How Encryption Keys Could Resolve The TID Furor Read More »
A new artificial intelligence feature is designed to help advertisers and agencies find and connect with relevant creators more easily.
YouTube simplifies brand, creator partnerships with new solutions Read More »
Cinnamon Toast Crunch’s “Must Cinnadust” campaign generated a 500% increase in social engagement and drove growth, the company reported.
General Mills outlines marketing spend increase to help return to growth Read More »
The fast-growing company has turned away from posts that just highlight its low prices and toward more playful, culturally relevant content, its marketing director said in an interview.
How Aldi revamped its social media strategy — and why it’s working Read More »
The retailer touted the strength of its advertising services for brand partners during its inaugural Best Buy Ads showcase.
Best Buy builds retail media chops with in-store takeovers, sports deals Read More »
In today’s outcomes-driven ad market, out-of-home (OOH) media is still playing catch-up with digital-native channels in the measurement race. The pressure on OOH marketers to prove outcomes is growing, said Ginny Deitchler, SVP of strategic growth and partnerships at OOH specialist agency ODN. This pressure has grown more acute, she said, as mobile location data-based
Clear Channel Brings Mid-Flight Measurement To Its OOH Network Read More »
When footage of Astronomer’s CEO and chief people officer at a Coldplay concert went viral last summer, it quickly spiralled from a lighthearted clip into a reputational crisis. In hours, global headlines framed the incident as a test of leadership and accountability. Astronomer’s communications team eventually defused the situation with a quick, transparent response, but…
Silence isn’t safe: Why brands need transparency to build trust Read More »
Welcome and welcome back to the AdExchanger Commerce Media Newsletter. I’m James Hercher, your guide through this messy terrain. For this week’s edition, I caught up with Julio Loredo, senior director of media at Shipt, the same-day delivery service owned by Target. Loredo is in an interesting position – by which I mean the “senior
Why Shipt, The Target-Owned Same-Day Delivery Service, Added Yahoo As Its DSP Read More »
Pinterest’s CEO doesn’t want Google divested; most consumer spending comes from the rich; and the “Sephora kids” aren’t alright. The post Ready To Stick With Google; Banking On High Earners appeared first on AdExchanger.
Ready To Stick With Google; Banking On High Earners Read More »
As creators rise, publishers are finding that they can partner with creators to produce original content and generate value for both sides of the equation. Over the past year, the sports news publication EssentiallySports has employed creators to make in-house video and editorial content around major tentpole sporting events — and thus far, the experiment has
How EssentiallySports’ creator program benefits both sides of the equation Read More »
