Marketing

“Shall we play a game?” That chilling question came from one of the first modern movies to delve into AI — War Games. GSD&M is taking a decidedly less dystopian approach to learning and adopting AI across the full-service agency, but it still involves games. The Omnicom-owned has for several months been working to upskill […]

This week’s Media Briefing looks at The Associated Press’ deal with Microsoft to join its pay-per-use AI content marketplace, as the tech company seeks to strengthen relationships with media companies and compete with Google. AP joins growing list of publishers signing licensing deals with Microsoft Gannett rebrands, Vogue absorbs Teen Vogue, and more Microsoft’s growing

Zero-click search adoption has critically affected web traffic from search engines to publishers in the year since Google first introduced its Overviews and AI Mode features. In 2026, advertisers may very well respond by cutting their display investments with publishers on the open web by 30% in favor of CTV and paid social, per analysis

News Corp is scoping out the potential for a multi-licensing LLM portfolio strategy, according to sources familiar with the matter.   The media group, which struck its first licensing deal (reportedly to the tune of $250 million spread over five years) with OpenAI in May 2024, is pursuing branching out — a logical move, since AI

This story was first published by Digiday sibling Modern Retail. American Eagle. Rare Beauty. The RealReal. These are some of the biggest brands that have, within the past year, launched their own Substack newsletters. They’re now joined by e-commerce technology provider Shopify, which on Oct. 20 penned the first installment of its brand-new Substack newsletter, dubbed “In

Netflix has spent three years convincing advertisers it was serious about building an ads business. Now, it’s talking like one that expects to be on every major media plan – not as a novelty but as a line item with weight behind it. A big part of that push is its reach, which the streamer

Magnite says it’s not mad at The Trade Desk for prioritizing OpenPath or labeling all supply-side platforms as “resellers.” The post Magnite Remains Unbothered By The Trade Desk’s SSP Policies appeared first on AdExchanger.

Welcome to “remedy-palooza.” While that specific term may not take off, it’s not a bad way to describe the vibe right now. We recently got a final remedy decision in the DOJ v. Google Search antitrust case and we’re in the midst of the remedies trial phase of the DOJ v. Google publisher ad tech

Lance Wolder, head of strategy and marketing, PadSquad For over a decade, “the right person, the right message, the right time” has been a guiding principle in digital advertising. It has been cited in decks, planning documents and strategy sessions across the industry. Even so, it rarely happens in reality. In practice, the industry focus