Marketing

With the help of artificial intelligence, media agencies are analyzing emotions detected in streaming content to contextually align their ads, with the hopes of improving outcomes from attention to ad recall. Agencies hope that generative AI tools will help them perceive and log the emotions and context of the content on a scene level, be […]

Do you have thoughts on the trial? Consider taking our survey. Keeping track of the Google ad tech antitrust trial that could shake up the most influential company in media and advertising is challenging, especially with all the technical terms that keep cropping up. From industry terms like “header bidding” to “AdX” to “DSPs” to

This week’s Future of TV Briefing looks at why it’s important for creators to have their own channels to support their affiliate commerce businesses. ‘True social shopping’ Battle of the Bobs, Netflix’s carbon footprint and more ‘True social shopping’ Affiliate commerce is typically a pretty passive income stream for creators. But that doesn’t mean creators

Do you have thoughts on the trial? Consider taking our survey. On today’s episode of Google on Trial, the word of the day is “uncompromising.” According to witnesses, whenever the ad industry tried to negotiate, Google’s message was clear: it’s their way or the highway. Testimony after testimony during day two of the Justice Department’s

This year’s Digiday Technology Awards winners highlighted how companies are continuing to use AI tools to enhance personalized experiences across platforms and channels. Among the prevalent themes this year were advanced e-commerce technologies, including AR/VR experiences and blockchain, and investment in automation platforms for seamless operations. Together, these tactics are allowing companies to deliver enhanced

Adam Schenkel, executive vice president, platform strategy and operations, GumGum Oracle’s decision to shut down its advertising business leaves a substantial $300 million gap in the market that impacts Oracle’s direct clients and opens up significant opportunities for other ad tech companies. In light of this, marketers are seeking a reliable alternative to Oracle’s Grapeshot

It has been more than a year since Snap overcame two years of declining year-on-year revenue growth, and the company is now on track to achieve its highest level of annual revenue ever. During this period, Snap established a sustainable cost structure, resulting in improved earnings and cash flow. The platform’s user base now exceeds…