Marketing

Speed is of the essence for modern agencies in a world where AI and social trends move faster than ever. Digitas recently repositioned itself as a networked experience agency, with one driving insight being the understanding that consumers are “operating in a networked fashion,” said Megan Jones, chief media officer at Publicis-owned Digitas. It’s about

The latest nostalgia play from the fast food brand comes as it has lost some of its steam, with comparable sales slipping in Q2.

Developed by Sawhorse, the experience includes a virtual Fandango box office where users can purchase real-world movie tickets.

A new report from the Adalytics has advertisers and brand-safety experts asking new questions about the effectiveness of AI systems. The latest report from the digital watchdog, released today, claims to have found hundreds of brands appearing next to unsafe content on user-generated content (UGC) websites such as Fandom wiki pages and other websites. Many

Reddit’s investments in its ad platform are paying off, big time. But it’s still got a long way to go to catch up to its social media peers. The company reported $253 million in Q2 ad revenue on Tuesday, good for a 41% year-over-year (YOY) growth rate. Reddit’s ads business drove its overall Q2 revenue

It’s widely accepted that last-click attribution is flawed. While publicly it’s much derided, however, privately it shows no sign of going anywhere. Unfortunately, retail media and commerce media have their own version of last-click addiction: add-to-cart (ATC) rates.  And just like last-click attribution, it’s a metric not fit for consumption. It also highlights the real

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. C(heap) TV When Netflix introduced ads in 2022, the CPMs were set at an eye-popping $65. Some advertisers were willing to pony up that first year for the cachet of being among the first advertisers on the platform. But then rates dropped from

A federal judge has ruled that Google monopolized search and the ad dollars it generates through illegal commercial deals. So, what’s the next step? First up, the jury’s still out on what consequences Google could face. These could range from forcing Google to overhaul its business practices to possibly breaking up the company entirely. Not