Marketing

The rise of digital media offered the promise of paying for advertising based on definable, measurable impressions. Finally, decades of basing TV and radio advertising on limited survey models were coming to an end.  While surveys left advertisers with no insight into who was actually seeing their ads, the new digital advertising environment allowed advertisers

It’s Perplexing Perplexity AI is trying a lot of different things to prove that a relatively small and independent player can compete – or just exist – in the increasingly crowded LLM and AI-generated search engine category. For example, Perplexity is an early and aggressive pursuer of alternative revenue streams, including ads, commerce and a web browser

As virtual-world creators begin building large audiences — and real incomes — on platforms beyond Roblox and Fortnite, advertisers are starting to take notice. A new kind of creator has emerged in the past two years: the user-generated content (UGC) creator, whose preferred medium is three-dimensional virtual items and worlds, rather than audio, video or

With mounting pressures to do more with fewer resources, publishers are starting to explore how agentic AI could help them work smarter, faster and more efficiently. Hearst is testing how agentic AI can improve its processes for its ad sales division, while Thomson Reuters — owner of news agency Reuters — has incorporated agentic AI

As podcast consumption shifts to video, advertisers are treating the format as more premium than ever, drawn by opportunities across multiple channels — and are investing more marketing dollars accordingly. In the first quarter of the year, ad revenues for podcast representation agency True Native Media jumped 40 percent year over year, according to founder Heather

Google’s recent clarification that it can still crawl and index web content — even after publishers opt out of its AI training — serves as yet another reminder of how little control publishers have historically had within the Google ecosystem. Here’s a look at what’s in and out for publishers in the era of Google

This week’s Future of TV Briefing looks at how Amazon and Netflix offer upfront advertisers more extensive cancelation options, which could affect how upfront dollars are allocated. Streamers’ upfront flex Streaming, YouTube gain more share of TV watch time CBS News chief exits, YouTube Shorts’ ad revenue milestone and more Streamers’ upfront flex Sports may

Nate Carter, vp, global sales, agency and identity, Dun & Bradstreet Marketers today are operating in the aftermath of a fundamental shift. The signals that once powered precise targeting are disappearing. Regulatory crackdowns, shifts in consumer behavior and changes among major ad platforms have all converged to create a fragmented, foggy view of the customer