Marketing

It’s hard to get 42 states to agree on much. But a bipartisan group of attorneys general demanded Tuesday that Congress require surgeon general warning labels on social media applications to help curtail addiction and a mental health crisis among young adults. (CNN) The letter acknowledged the significance of the bipartisan call from nearly all…

Australia’s government will move to set a national minimum age to use social media, with the stated aim of weaning children off potentially harmful technology and “onto the footy field,” Prime Minister Anthony Albanese said. (Semafor) Albanese announced Tuesday that his government would introduce the legislation in Parliament this year–ahead of an expected May election–but…

The post-holiday period was not kind to networks, as all three cable nets saw a drop in their week-to-week numbers in total viewers and the prized demographic of adults 25 through 54. MSNBC and CNN saw steeper drops as they were down double-digits in total viewers and the demo during primetime. CNN was the only…

A group of Los Angeles organizations, in collaboration with the nonprofit American Journalism Project, announced Tuesday that they have raised $15 million to invest in Los Angeles’ local news through the LA Local News Initiative. (CJR) Those hyperlocal outlets will work in partnership with CalMatters, a nonprofit newsroom that focuses on explaining California politics and…

A publisher, an ad exchange, an ad buyer and an ad server walk into a courtroom. No wait, that was on Monday. But Day Two of the Google antitrust trial in Alexandria, Virginia on Tuesday was just as intensely focused on the intricacies of ad tech as on Day One. Testimony began in the morning

Google and the DOJ are currently questioning witnesses regarding how particular ad channels are established as defined markets. Plus, a wave of freelance advertising consultants has arrived. The post How The Markets Are Made; Why So Many Solo Consultancies? appeared first on AdExchanger.

In the retail media network arms race, agencies say their brand clients are feeling the squeeze, and are being pressured to spend big with retailers to secure and maintain premium in-store shelf space. Retail media networks (RMNs) have seemingly become the industry’s latest shiny object, with retailers flocking the space en masse, determined to make