Marketing

The Google trial remedy phase is about to begin; not all of YouTube’s AI plans are hitting; and The Trade Desk’s Kokai pitch decks leave something to be desired. The post Court Is Back In Session; YouTube to ArtificialTube appeared first on AdExchanger.

The New York Times’ editorial team is using AI technology to pursue a host of stories it couldn’t tackle before, as they involved huge and messy datasets. The team behind figuring out how to use AI to parse through hundreds of hours of video or thousands of datapoints is led by Zach Seward, The New

The ad tech trial many thought would go nowhere has done the unthinkable: it delivered. Judge Leonie Brinkema ruled that Google illegally monopolized the digital advertising market – validating years of industry gripes.  The court found that Google violated U.S. antitrust laws by monopolizing the markets for publisher ad servers with DoubleClick for Publishers, and

Amazon has a problem. Ads sold off-platform still lag behind the performance of those running inside its own walls. To close that gap, the company is leaning on publishers — using their data to improve targeting and drive better outcomes for advertisers. If the model works, spend flows through Amazon’s buying platform, and publishers get a

As Google’s AI Overviews threaten to chip away at publishers’ search traffic, The Sun is betting big on something harder to displace: original long-form video. Over the past nine months, video’s share of the publisher’s digital revenue has nearly doubled, climbing from 9 percent in January to 18 percent today, as advertisers shift spend into

From YouTube broadcasters to credentialed TikTokers, sports rights owners are embracing creators — and rethinking what a media partner looks like. In recent weeks, Germany’s Bundesliga became the first top-tier league to award live match rights in the U.K. to YouTube personalities like Mark Goldbridge, whose “That’s Football” channel boasts millions of subscribers. In Brazil,

Cross-media measurement has long been a sort of Holy Grail for the media and marketing industries — long sought but never found in its perfect form. Could it be that, like the giant eagles that come to the rescue of Frodo Baggins and Sam Gamgee at the end of Lord of the Rings, that Aquila

Zach Morrison, Chief Executive Officer and board director, Tinuiti In marketing — as in all aspects of growing a business overall — it’s imperative to know up front how much a team is willing to lose, how long they’re willing to try and when to walk away. Yet, too often, waste is treated like a

Advertising using AI-doctored images could spark legal issues if the images are misleading. Plus: the commerce reckoning. The post What Ad Lawyers Are Saying About AI appeared first on AdExchanger.