Do you have thoughts on the trial? Consider taking our survey. “Don’t be evil” might have been Google’s early motto, but it seems like more of a footnote once it went full throttle chasing online ad dollars. If that sounds dramatic, the third day of its antitrust trial includes new evidence from U.S. Justice Department […]
Podcast host meets influencer As podcast networks chart their course for revenue growth in the back half of 2024, it’s clear that the way forward requires a bit of a reroute through new waters within the advertising industry. Three podcast execs told Digiday that during the second quarter, it became clear that they should try
Media Briefing: Why podcast execs are making a play for advertisers’ influencer budgets Read More »
The open web tends to get a bad rap in advertising circles. Fair or not, it’s often viewed as a breeding ground for low-quality inventory, rife with fraud and malvertising. Yet, in a surprising twist, one of its biggest advocates is none other than Coca-Cola. The company not only spends ad dollars on the open
Coca-Cola commits to ‘critical’ open web advertising through curation Read More »
A campaign running throughout the NFL season sees partners like Shaquille O’Neal and Martha Stewart promoting limited-time offers.
JCPenney’s Prime Video football blitz ties celebrities to weekly deals Read More »
What’s behind PubMatic’s missing $5 million in 2024 revenue? In its Q2 earnings report in August, the SSP revised its revenue projection for the year down after it saw shortfalls from an unnamed DSP partner shifting to first-price auctions in May of this year. The unnamed DSP was Google DV360, a PubMatic spokesperson confirmed to
Unraveling The Mystery Of PubMatic’s $5 Million Loss From A “First-Price Auction Switch” Read More »
Do you have thoughts on the trial? Consider taking our survey. If you’re reading this, you’ll be aware that a battle to shape the future of the online advertising industry formally began in a courtroom in the District of Eastern Virginia this week, as the U.S. Department of Justice locks horns with Google’s online display
Global CMO Tyrrell Schmidt explains how an “Own It” campaign reaches Gen Z and millennial consumers who are new to investing.
How TD Bank makes banking accessible to younger, diverse consumers Read More »
Rumors are swirling that The Trade Desk is cooking up a smart TV operating system, sparking speculation it’s ready to square off with heavyweights like Roku, Amazon, Google, Apple, and TV makers like Samsung (Tizen), LG (WebOS), and Vizio (SmartCast). But The Trade Desk’s CEO insists that’s not the game they’re playing. Speaking earlier today
Many marketers are eager to learn what generative artificial intelligence products can do for their brands. But before everyone gets too preoccupied with “could,” the Brandtech Group believes it’s time to consider the “should.” The post The Brandtech Group Gives Businesses A Blueprint For Ethical AI appeared first on AdExchanger.
The Brandtech Group Gives Businesses A Blueprint For Ethical AI Read More »
Hedge fund investor Paul Marshall has bought The Spectator, one of the world’s oldest political magazines, for GBP100 million ($131 million) after a monthslong search for a new owner for the British publication, those involved in the sale said Tuesday. (AP) In recent years, Marshall has reshaped himself as a media baron. He founded UnHerd,…
UK Hedge Fund Tycoon Buys The Spectator Magazine Read More »
