Marketing

Retail media needs to bridge the gap between physical and digital to create a cohesive media ecosystem, writes Sam’s Club’s Harvey Ma.

We’ve got the witness list for the remedy phase of the Google antitrust trial, which starts in September. How might Google be forced to change its ad server and exchange to make this corner of the ad tech market competitive again? The post Remedying A Monopolistic Ad Server appeared first on AdExchanger.

CTV advertising platforms often try to sell small businesses on how closely the channel resembles the digital marketing avenues they’re used to working with, like paid social. For Wildgrain, a DTC subscription service for artisan breads and other grain-based foods, this argument proved to be very compelling. The post How Wildgrain Developed The Right Recipe

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Retail Media Walled Gardeners appeared first on AdExchanger.

The Mart Gets Smart Walmart had a rocky second quarter, with lower gross margins than investors expected, per its earnings report on Thursday.  However, ad revenue was a bright spot, up 50% from Q2 2024, including Vizio’s data and ads business, which was added this year. Meanwhile, the Walmart Connect DSP business in the US

Although the chance of a TikTok shutdown has a minority of marketers worried about their time and cash investments there, it’s still a key vehicle for organic social, particularly for brands pursuing trend-setting Gen Z audiences.  That status is an important asset to the platform, given brands which devote more time to their organic activities

This article was first published by Digiday sibling Modern Retail. Best Buy this past Tuesday launched its new third-party marketplace on its website and app, which the company said will more than double the number of products it offers in the largest expansion of its product assortment to date. It broadens Best Buy’s lineup of

This story was originally published by sister site, Glossy. Estée Lauder is leaning on AI, digital expansion and product innovation to turn around three years of sales declines. On Tuesday, the company reported fiscal 2025 revenue of $14.3 billion, down 8% year over year, and confirmed it has brought on advisors for a strategic portfolio

AI training licensing deals are starting to feel like yesterday’s news as publishers and platforms focus on more dynamic, usage-based models. Rather than the initial training deals that formed the backbone of AI licensing partnerships between AI platforms and news publishers, recent deals have forged around different parameters: what many in the industry refer to

Walmart has a plan to stay profitable as President Donald Trump’s tariffs push up costs. It’s called advertising. In the second quarter, Walmart’s ad revenue jumped 46% year over year, a number padded by the addition of Vizio, the smart TV maker it picked up last year. Strip that out, and the U.S. business still