This story was first published by Digiday sibling WorkLife. A lot of tech companies talk about impact in terms of scale or profit. Ride-hailing platform inDrive is talking about justice. The world’s second most downloaded mobility app recently launched “Positions of Purpose,” a global hiring campaign to recruit senior leaders in the areas of child protection, education […]
Ride-hailing app puts social justice in drive Read More »
Advertising’s AI revolution had the sell side in an existential crisis at AdMonsters’ Sell Side Summit in Austin, Texas, this week. Publishers commiserated about traffic declines of 30% or higher since AI search tools like ChatGPT and Google’s AI Overviews hit the market. To put the traffic problem in perspective, sports-focused publisher On3 impressed attendees
For Publishers, AI Gives Monetizable Data Insight But Takes Away Traffic Read More »
In digital advertising, every new tool promises to be an “easy button.” Too bad there isn’t one for IP address matching. While APIs help make campaign setup and measurement simpler than ever, the messy reality of IP address matching exposes how shaky the foundations of digital targeting still are. On this week’s episode of The
APIs FTW, But IPs Are TBD Read More »
Artificial intelligence-powered language analysis and psychological theory helped AB InBev create an Olympic campaign in three weeks.
How Corona Cero mixed AI, human insights to find Olympic gold Read More »
The Trade Desk posted solid Q3 results on Thursday, with $739 million in revenue, up 18% year over year. Net profit increased 16% YOY to $116 million. It’s the second straight quarter TTD met its earnings estimate since its calamitous miss in Q4 2024, which was reported in February. But the main narrative for TTD
Q3: The Trade Desk Delivers On Financials, But Is Its Vision Fact Or Fantasy? Read More »
Thirty-five percent of consumers now spend more time watching social media videos than streaming content, according to Deloitte.
Definition of ‘TV’ is expanding: Here’s what the numbers say Read More »
Making Data-Driven Marketing Decisions Has Never Been This Accessible For years, Marketing Mix Modelling has been the domain of consultancies and annual reports – expensive, opaque and frustratingly static. But what if you could have real-time insights, predictive forecasting and AI-powered optimisation at your fingertips? Welcome to the next generation of MMM. The Challenge Modern…
Why leading brands are moving to SaaS marketing mix modelling Read More »
The evolution of search Search is evolving faster than anyone anticipated. With the rise of generative AI and large language models (LLMs), people no longer browse through pages of results — they ask questions and expect meaningful, conversational answers. For marketers, visibility looks different now. SEO today is less about technical tweaks and more about…
The future of SEO in a machine-first world Read More »
The beginning of the millennium marked the dawn of modern internet culture. For the first time, ordinary people could create loyal global communities and have mainstream influence. Bloggers began generating revenue streams from brand deals typically reserved for celebrities. As these creators migrated to social media, influencer marketing became ubiquitous and prolific (and sometimes notorious).…
The future of influencer marketing: 4 trends for 2026 and beyond Read More »
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Sticks And Stones appeared first on AdExchanger.
Comic: Sticks And Stones Read More »
