Marketing

Paul Woolmington certainly looks the part of an ad agency creative. But in actuality he’s one of the senior media-side executives with decades of experience under his belt, including at holding companies including IPG, WPP, and Stagwell precursor MDC Partners. Woolmington has also channeled that experience into startups.  He co-founded Naked Communications Americas and founded […]

Food and beverage brands are introducing new products that aim to address the questions raised by consumer usage of GLP-1 weight-loss drugs like Mounjaro and Wegovy. At the same time, they’re beginning to borrow from the pharmaceutical and healthcare industry in their media choices. Danone is experimenting with “patient portal” digital out-of-home investments alongside a

Microsoft will be the first to tell you that successfully implementing new technology means learning from your mistakes. That’s what Microsoft spent the last several years doing since the launch of Bing Chat, their first AI assistant in 2023. Their most recent iteration of Copilot, described as an “AI companion,” is a far cry from

No one needs reminding that a recession sharpens the knife on every budget line. Yet the 2025 slowdown is arriving just as media trading itself is mutating. Madison and Wall now pegs nonpolitical ad growth next year at just 3.6% – half the pace most CMOs banked on a year ago. At the very moment

The line separating SSPs and DSPs is all but disappearing. And SSPs are building AI-based easy buttons to get closer to buy-side demand. PubMatic, an SSP, announced during NewFronts earlier this month that it’s expanding its Activate self-serve solution for buyers. The move solidifies PubMatic’s new strategy of building an end-to-end programmatic platform as it