If your marketing strategy isn’t data-driven, you’re not alone. Data has played a role in advertising for decades, going back to market research focus-grouping to understand feedback on branding. In the health care space, however, data is often underutilized due to fragmented systems and a lack of integration between marketing and clinical data. With over […]
Data Can Supercharge Your Health Care Marketing Strategies Read More »
Despite Latin people making up nearly 20% of the country, they are still underrepresented in several types of media–and it’s a major business loss. (THR)
Media Industry Losing Billions Due to Lack of Latin Representation, New Report Finds Read More »
Last month, Google and California struck a groundbreaking, controversial deal to funnel almost $250 million into the state’s journalism over five years (while shoehorning in … an artificial intelligence accelerator), sidestepping a more sweeping effort to force Google and Meta to pay news publishers. But will any of this funding be accessible to the smallest…
The California Google Deal Could Leave Out News Startups and the Smallest Publishers Read More »
A group of North American financiers led by Dovid Ofune, a low-profile, British-born conservative publisher, has emerged as a serious bidder for U.K. publication The Telegraph, according to two people with knowledge of the bid. (Semafor)
Low-Profile New York Publisher Bids for Telegraph Read More »
The federal antitrust trial against Google that began earlier this week in Virginia went so deep into the ad tech weeds on Day Three that even this ad tech reporter was barely familiar with some of the terminology. Truthful DRS, anyone? Read on for an explanation as testified to by DOJ witness Professor R. Ravi,
Mothers and daughters sit opposite each other in a dimly lit studio, talking candidly to the camera to mark the 20th anniversary of Dove’s iconic “Real Beauty” campaign, while videos from the long-running initiative flicker on a screen. But this isn’t an anniversary spot from Unilever: it’s a spoof ad from Greenpeace U.K. “Toxic Influence:…
Greenpeace Targets Unilever’s Climate Credentials In Dove ‘Real Beauty’ Spoof Read More »
Campaign planners are the oracles of advertising, poring over prior results, designing A/B tests, identifying target audiences and crafting compelling messages to maximize the chance of success. Through well-honed hunches and cold hard data, advertising mixes art and science to peer into the future. Now, AI is ushering in the next frontier of brand-on-brand competition.
Predictive AI Can Unlock The Value Of Unpredictability Read More »
Is there a secret society of socialists within programmatic? Probably not. Plus, rumor has it that The Trade Desk is building its own smart TV OS. The post DOJ Outs Ad Tech Open-Source Supporters; Jeff Green Dings The TTD TV Rumors appeared first on AdExchanger.
DOJ Outs Ad Tech Open-Source Supporters; Jeff Green Dings The TTD TV Rumors Read More »
With retail media networks continuing to attract a significant increase in media dollars from endemic advertisers — one estimate from eMarketer puts omnichannel retail media spend in 2024 at just under $60 billion — there’s one part of the business that’s been almost overlooked. Ironically, it’s the part of the business that’s been around longest:
Despite retail media’s growth, in-store measurement is still playing catchup Read More »
The pending departure of Oracle from the advertising business has created a frenzy of competition between large and small ad tech players. Competitors Integral Ad Science (IAS) and Doubleverify have been rushing to court clients that previously used Oracle businesses such as Grapeshot, Moat, Bluekai and Datalogix — and the employees who previously staffed them.
