In an era of programmatic investment and complex media marketplaces made more byzantine thanks to the crush of ad-tech and mar-tech firms offering their brand of “unique” or “proprietary” solutions, does a personal touch or the offer of being a “partner” media agency matter anymore? The agency holding companies embrace that complexity and offer their […]
The bull case for OpenAI to build an ads business just got a lot more real. The company is developing a sleek AI companion device, born out of its acquisition of former Apple designer Jony Ive’s design firm, with plans to ship 100 million units, according to The Wall Street Journal. If it takes off,
OpenAI’s bold vision for ChatGPT seems poised for a familiar business model: ads Read More »
Over the past two years, clipping has quietly become a staple in some advertisers’ media mix. The term “clipping” refers to the practice of sharing short clips from longer content such as podcasts, livestreams or YouTube videos on social media platforms, to boost the original content’s audience or promote a brand. Originally, the technique was championed
WTF is clipping? The low-lift creator strategy grabbing advertisers’ attention Read More »
Ad spend is under more scrutiny than ever as economic headwinds pressure marketers to stretch budgets, making every dollar count. Marketers are scrutinizing their ad spend more closely than ever and pressuring retail media partners for incrementality, a metric beyond return on ad spend (ROAS) to determine if the RMN media buys are paying off. That
Lowe’s Media Network eyes incrementality amid marketer budget pressures Read More »
At AdExchanger’s Programmatic IO event in Las Vegas this week, our executive editor, Sarah Sluis, asked a panel of experts from NBCUniversal, Roku and Tubi if programmatic buying will inevitably lead to a repeat on CTV of what happened with digital media publishers. The post Why CTV Won’t Fall Into The Same Commoditization Trap As
Why CTV Won’t Fall Into The Same Commoditization Trap As The Open Internet Did Read More »
Recorded live on the Programmatic IO stage in Las Vegas, the editorial team recaps the trends that dominated our conference: marketers adopting AI and finding truth through measurement. The post Prog IO Live: AI, But With A Human Gut Check appeared first on AdExchanger.
Prog IO Live: AI, But With A Human Gut Check Read More »
We’ve all seen sponsored videos where an influencer completely changes their tone to promote a product they would never use. They seem more like a paid actor than a content creator. Forced influencer partnerships usually lead to underwhelming results—and often do more harm for your brand than good. Marketers need to align their influencer sourcing…
What brands get wrong about influencer sourcing Read More »
Join Armadillo CRM on 24th June at the Digital Marketing World Forum, where we’ll be taking to the Customer Experience, Email, and Automation stage at 2pm – then sharing our secrets at Stand 174, located (very conveniently) opposite the bar. We’ll be diving into a conversation about the sleeping dragon that is CRM – a…
Stop being fine – start being fascinating in 1:1 Read More »
The number of alternative IDs in the market is daunting. But OMD has a philosophy for determining which IDs will work best for brands’ needs. Emily Proctor, the ad agency’s executive director of data and technology solutions, shared that philosophy at AdExchanger’s Programmatic IO in Las Vegas on Tuesday. It boils down to this: “Test,
OMD Shares Its Alternative ID Strategy At Programmatic IO Read More »
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: No One To Play With appeared first on AdExchanger.
Comic: No One To Play With Read More »
