Marketing

Search and ye shall … most likely be tracked. But a growing number of people want to search without leaving a trail, which is why privacy-focused search engines like DuckDuckGo and Brave Search are gaining more traction. DuckDuckGo, for example, is now the fifth most popular search engine worldwide as of July, according to Statcounter. […]

It used to be enough for brands to just track what their human customers were saying about them. Now they need to know what LLMs are saying about them, too. At the same time, the rise of AI has sped up every factor of digital marketing. Campaigns can be designed and launched in a matter of

Everything seems to get better and last longer. Remember when it was recommended to change your oil every 3,000 miles? Now it is 5,000 miles. Remember when milk used to go sour in the fridge in a few days? Now it will make it through the weekend.  However, as the realm of privacy law advances,

Meta’s AI vibes have been very different lately; times are tough for The Trade Desk; and fingerprinting has a bad reputation. The post Publisher Payment Plans; The Details Of Retail Data Deals appeared first on AdExchanger.

As if anyone needed yet another sign that the creator economy has become a core part of any marketing strategy, meal kit delivery brand Blue Apron has taken its influencer marketing in-house.  The move is to move influencer marketing in-house to curb costs, improve go-to-market campaign speed and build closer relationships with more than 100

The creator economy is a minefield — from varying fees to trying to prove value to the C-suite — which is why marketers need to know how to operate professionally, in the same way they do for every other part of marketing. In this edition of our Confessions series, where we trade anonymity for candor, the

This story was first published by Digiday sibling, Modern Retail Amazon is escalating efforts to keep artificial intelligence companies from scraping its e-commerce data, as the retail giant recently added six more AI-related crawlers to its publicly available robots.txt file. The change was first spotted by Juozas Kaziukėnas, an independent analyst, who noted that the

John Connors, CEO and founder of Boathouse, has spent the last 25 years zagging while most independents zig. And for the most part, the strategy has worked well enough that the Boston-based full service agency has grown steadily — in 2025, Connors expects to grow between 5-10%, as it handles about $100 million in billings.

A post on Reddit’s r/adops forum has prompted more questions from the buy side about The Trade Desk’s transition to its new DSP interface, Kokai. Last week, an anonymous Redditor who claims to be an agency media buyer flagged a notification they received in TTD’s platform when trying to create a new campaign using the