Many of the headlines surrounding Google center largely on how the biggest company in advertising will look following its latest battle with the U.S. government. However, away from the developments in a courtroom in Eastern Virginia, it’s business as usual for Google. On Sep. 12, it unveiled a new tool to its suite of marketing […]
Organisations are increasingly adopting marketing technologies (martech), according to the latest Chief Marketing Officer (CMO) Survey by Duke University. The study, supported by Deloitte, found 75% of marketers are now utilising these tools. However, despite this widespread adoption, companies are only using about 56% of the martech tools they’ve purchased. This indicates significant untapped potential…
Study finds 7 in 10 organisations now use marketing technologies and gen AI Read More »
Programmatic is taking center stage in a courthouse in Alexandria, Virginia. Since Monday, the mechanics of online ad auctions, header bidding and Google’s dynamic allocation and unified pricing rules have been discussed as part of the antitrust trial against Google, which kicked off this week but has been years in the making. AdExchanger has been
An Interview With A Star Witness In The Ad Tech Trial Of The Century Read More »
The non-alcoholic beer has enlisted F1 champion Max Verstappen to promote a mobile game competition and larger safe-driving campaign.
Heineken 0.0 brings mobile safe-driving game competition to US Read More »
The e-commerce company will begin piloting its Checkout solution within Roblox to allow for the sale of physical items directly within games.
Roblox blurs lines between gaming, commerce with Shopify integration Read More »
This week’s roundup highlights the latest agency moves, mergers, and strategic initiatives shaping the industry landscape. Adnami Adnami launched Sonar, a tool designed to simplify attention measurement in digital advertising. Sonar allows advertisers to better understand how users engage with their campaigns, offering a more streamlined and efficient way to measure attention and optimize digital…
Revolving Door Agency Moves: Barbarian, Havas, WPP & More Read More »
OMD Worldwide Chief Media Officer Ben Hovaness, thinks the advertising world might be thinking about the open internet wrong way, right down to the terminology we use to describe it. The post OMD Worldwide’s Ben Hovaness On What We’re Getting Wrong About The Open Web appeared first on AdExchanger.
OMD Worldwide’s Ben Hovaness On What We’re Getting Wrong About The Open Web Read More »
A stunt campaign boosts the brand’s partnership with DoorDash that will dole out free pizza from Little Caesars, Papa Johns, Pizza Hut and Marco’s Pizza.
Pepsi chases pizza deliveries in a sports car to push pairing power Read More »
If the digital ad ecosystem is going to mature to a new stage of privacy consciousness, advertisers must be better stewards of their first-party data. One aspect of that evolution is the idea of trusted execution environments (TEEs), which are new cloud-based ad exchanges that help match first-party data sets and browser data for targeting
Google Ads Will Now Use A Trusted Execution Environment By Default Read More »
After a positive second quarter, the apparel marketer will return to national broadcast TV and kick off its first global advertising campaign since 2021.
How Wrangler is riding its Western heritage to build brand momentum Read More »
