2024 has been a period of considerable change for the gaming industry. Halfway through the year, publishers and tech giants alike are still struggling to adapt to gamers’ changing consumer habits. Although the layoffs that plagued gaming companies in the first half of the year have slowed somewhat, the bleeding has continued — most notably […]
Earnings wrap-up: A tumultuous time for the gaming industry Read More »
As investment in influencers takes up a bigger share of marketing and media budgets, it’s worth exploring the differences among the several types of influencers that have emerged across different platforms — all the way from TikTok personalities to podcast hosts. Because if there’s one thing that’s true in the world of influencers, it’s that
Breaking down influencer marketing, from Joe Rogan to Selena Gomez to MrBeast Read More »
Charli XCX may be our “favorite reference,” as she sings on her hit album “Brat,” but “weird” is the Democrats’ new favorite way to refer to Republican presidential candidate Donald Trump and his running mate, Ohio Sen. J.D. Vance. One digital billboard, which ran from Aug. 9-12, sought to harness this confluence of internet memes….
The Story Behind Florida’s Weird Billboard Targeting Trump Read More »
The home improvement retailer is adding in-store audio, email, paid search and direct mail for install services to the platform.
Lowe’s rebrands media network as it expands channel offerings Read More »
“Indulge in Hydration” was developed with SixTwentySix and includes augmented reality activations, Netflix ad testing, a Spotify takeover and more.
Liquid I.V. helps consumers beat the summer heat with multichannel campaign Read More »
“Estate of Survival” follows contestants as they battle in a variety of challenges to acquire home appliances and a grand prize of $100,000.
LG boosts home appliances with competition show on Prime Video Read More »
Tennessee Titans quarterback Will Levis went viral on TikTok last year for putting mayonnaise in his coffee. It turned out to be a joke, but now the football star is taking his enthusiasm for the condiment further by helping Hellmann’s launch the first mayo-inspired fragrance. The Unilever brand debuted a fragrance called Will Levis No….
Will Levis Helps Hellmann’s Launch First Mayo-Inspired Fragrance Read More »
The broadcaster-backed joint industry committee (JIC) certified iSpot as a national currency. The JIC already certified Nielsen’s other competitors – VideoAmp and iSpot – in April. The post ISpot Gains National Currency Certification, Which Could Boost Its Place In The Measurement Race appeared first on AdExchanger.
We live in interesting times. Between a slew of evolving regulatory changes, Google’s back-and-forth stance (and ultimately unsurprising decision) on third-party cookie deprecation and ongoing signal loss, marketers are forced to operate with reduced access to consumer data. Now more than ever, we must rethink our data-driven strategies to achieve our goals. One side effect
When It Comes To Addressability And Identity, What’s Old Is New Again Read More »
“Besties” are at the center of a marketing campaign that includes a Spotify integration and a Forever 21 merchandise line.
Oreo, Coca-Cola partner to create drink and cookie combining the iconic brands Read More »
