Marketing

Subscribe: Apple Podcasts • Spotify AI is the latest frenemy for ad agencies. On the one hand, generative AI technologies can make it easier for brands to take their marketing in-house. On the other hand, the tech can be so complicated and costly that it could push marketers to become even more reliant on agencies. […]

Many consider supply-path consolidation a yardstick for the maturation of ad tech; indeed, it has been a buzzword for the sector since the late 2010s, as programmatic advertising became the default means of allocating digital ad budgets. But recent findings demonstrate that actual effectiveness requires sustained pressure. The Association of National Advertisers released its Q2

The advent of AI is putting pressure on publishers to find new ways to connect with their audience, as AI summaries and answer engines are making it harder to reach new, indirect readers. Mobile apps are emerging as a channel where publishers see new potential. That includes Complex — the entertainment and pop culture title

Marketing and sales teams have been among the first to put AI to work. From accelerating content creation to optimising routine tasks, AI tools—and now AI agents—are becoming part of daily routines. But adoption is moving faster than training, leaving many professionals without the skills to use these tools effectively. A new study by General…

A simple switch in lead handling could boost close rates without more budget.

Search and ye shall … most likely be tracked. But a growing number of people want to search without leaving a trail, which is why privacy-focused search engines like DuckDuckGo and Brave Search are gaining more traction. DuckDuckGo, for example, is now the fifth most popular search engine worldwide as of July, according to Statcounter.