Marketing

If there’s one buzzword Jay Friedman would pay money to never hear again, it’s “brand safety.” Technically, that’s a buzz phrase, but fair enough. Not that brand safety isn’t important; it is, said Friedman, who stepped down as CEO of digital marketing services agency Goodway Group earlier this month, handing the reins to Chief Growth […]

The 2024-25 NBA season has been one for the ages.  The Eastern Conference saw the rise of the Cleveland Cavaliers to the No. 1 seed and the Detroit Pistons winning 30 games more than last season. Out West, we saw a bombshell trade (Luka to the Lakers … really?) and an exciting playoff race that

CTV ad platform MNTN has gone public; last week, the FTC dismissed a lawsuit brought against PepsiCo; the new US budget bill might ban state regulation of AI. The post The TL;DR on MNTN’s IPO; The Price Of Change appeared first on AdExchanger.

When programmatic media buying first started heating up in the early 2000s, it promised scale, efficiency and more precise ad placements. But some of that promise has worn off. Programmatic marketers are weary, wading through an opaque web of ad tech middlemen, questionable inventory quality and murky measurement. Marketers are now looking at retail media

These agents will do everything, if they’re built on Google systems can it tweak them to help Google? Robert Webster, TAU Marketing Solutions Alphabet’s AI advancements continue to wow Wall Street, but they’re raising eyebrows with regulators in Washington, D.C., and last week’s launches at Google Marketing Live should cause advertisers on Madison Avenue to

No apocalypse yet: Google’s March core update has brought manageable search traffic dips for some publishers, with AI Overviews dragging and Discover picking up some slack. Google’s rollout of its generative AI search experience, AI Mode, in a new tab last week has stoked referral concerns, but for now, search traffic remains relatively stable, according

Ad spending held steady in Q1, but the rest of the year is shaping up to be a far murkier story. With companies adjusting earnings forecasts and the upfront market losing steam, the signs are clear: Advertisers are easing off the gas. Blame the tariff effect, or more precisely, the anxiety they’ll get steeper and

Subscribe: Apple Podcasts • Spotify Google’s traditional search business is transforming for the AI era. Last week’s roll-out of AI Mode in the U.S. enables people to replace the traditional search engine results page with one that more closely resembles an AI chatbot. It’s a far cry from the days of 10 blue links. “We

In an era of programmatic investment and complex media marketplaces made more byzantine thanks to the crush of ad-tech and mar-tech firms offering their brand of “unique” or “proprietary” solutions, does a personal touch or the offer of being a “partner” media agency matter anymore?  The agency holding companies embrace that complexity and offer their

The bull case for OpenAI to build an ads business just got a lot more real.  The company is developing a sleek AI companion device, born out of its acquisition of former Apple designer Jony Ive’s design firm, with plans to ship 100 million units, according to The Wall Street Journal. If it takes off,