Snap is sweetening the deal for advertisers willing to buy space inside users’ chat feeds. It’s been nearly a year since the company rolled out the new ad placement – pitched by CEO Evan Spiegel as a way to make “the core functionality of Snapchat accessible to advertisers”. Since then, Snap has been working to […]
Snap’s offering incentives to boost uptake of its Sponsored Snaps Read More »
The 2025 Greater Good Awards are presented by Digiday, Glossy, Modern Retail and WorkLife, and showcase the work being done around social causes, their impact and, ultimately, those working toward the greater good. This year’s finalists are addressing urgent social needs through campaigns focused on people first. Initiatives are also mobilizing networks of partners and
Babylist, Lush and Vox Creative are 2025 Greater Good Awards finalists Read More »
The addition of a marketing executive is aligned with the fast-casual chain’s plan to increase its paid media ad spend to help boost sales.
Shake Shack appoints first chief brand officer Read More »
Retail and auto are leading a pullback, with digital now expected to grow 9.5% in 2025, two percentage points lower than prior forecasts.
Digital ad spending outlook dims as tariff impact intensifies: report Read More »
The mutliyear partnership includes consumer activations, limited-edition packaging, digital promotions and other efforts.
AB InBev teams with Netflix for co-branded campaigns around live events Read More »
My Sephora Storefront allows U.S. influencers to build shoppable digital storefronts and arrives as sales from affiliate marketing continue to grow.
Sephora cozies up to beauty creators with new affiliate program Read More »
Long-time ad tech exec Jeffrey Hirsch, a veteran of PubMatic, AudienceScience and ValueClick, has seen the ad tech industry evolve from its early ad network days to today’s increasingly AI-powered programmatic ecosystem. Now, as the newly appointed CEO of QuantumPath, he wants to use his experience in the trenches to help media buyers automate complex
‘AI-Native’ Media Buying Platform QuantumPath Names Jeffrey Hirsch As CEO Read More »
In today’s digital advertising landscape, first-party data and clean rooms remain highly relevant. However, artificial intelligence (AI) has also been dominating much of the conversation lately. And what’s becoming increasingly clear is that these technologies need to work in harmony for marketers to unlock their full potential. Consider a scenario where a brand marketer wants
Unlocking AI’s Full Potential: Why Data Collaboration Is The Missing Link Read More »
Nexstar and Sinclair said they will continue preempting Jimmy Kimmel Live
Nexstar and Sinclair Will Not Air Kimmel Despite Show’s Return Read More »
Court is back in session. And the fate of the open internet is in the balance. US District Court Judge Leonie Brinkema ruled in April that Google operates an illegal monopoly in two markets where competition has been “anemic” and “stifled,” according to the Department of Justice (DOJ): the display publisher ad server market and
