Marketing

The next generation of influencers and content creators may not come from social media — instead, expect them on gaming platforms, from Roblox and Fortnite to the adjacent communities on Twitch and YouTube. Media agencies have recognized gaming’s potential to reach younger audiences, with holding companies and independent agencies alike investing in gaming partnerships and […]

Google’s evolved from a fledgling search startup into a supposed puppet master of the $600 billion display ad business — according to the U.S. government’s early evidence in the ongoing adtech antitrust trial. That’s the conclusion observers of the current case could arrive at following a week of courtroom drama where items showcased by the

The chatter after week one of Google’s ad tech trial is all over the map — some say it’s the start of a seismic shift, others write it off as background noise. Ultimately — this case matters, just maybe not to Google’s bottom line right away. Its ad tech arm isn’t the golden goose it once

The crisp autumn breeze is not the only breath of fresh air washing over the media industry this season.  According to the latest Media Ad Sales Trend Flash Report from publisher ad management provider Boostr, focused on the first half of 2024, there are many positive ad sales trend lines showing that the doldrums of

The Google antitrust trial is focused on Google’s supply-side business and publisher ad server, which is why the DOJ features relatively few DSPs and buy-side competitors. However, in the process of the investigation into Google, the Department of Justice unearthed a vast trove of separate evidence. Some of these findings paint a whole new picture

This story was first published by Digiday sibling Glossy The Estée-Lauder-owned Clinique is the top-selling brand at Ulta, a superlative that Maiah Martin, executive director of consumer engagement at Clinique, is quite proud of. “It’s a distinction we hold close to our heart,” she said. “But it comes with a lot of work across account