Marketing

There’s renewed excitement around altcoins following Ethereum’s climb to a new all-time high of $4,946 on August 24, 2025. Beyond exploring established cryptocurrencies, buyers are eager to spot and look into the best altcoins that could disrupt the cryptocurrency landscape. Among the most talked-about altcoins are JetBolt, Flare Network, XDC Network, and FORM. JetBolt, in… […]

Peppa Pig is everywhere. Whether or not you have children, you likely know the little girl pig from the kid’s cartoon show. But the Peppa media franchise is just getting started. The program was acquired by Hasbro in 2019, and it’s become a YouTube and streaming hit that’s spawned toothpastes, toys and all sorts of

Publishers are walking a tightrope. They need to protect their content from unauthorized use by large-language models, but they also need to figure out how to work with new AI technologies. It’s a tricky balance, one that News Corp is striking. Last year, News Corp sued Perplexity for allegedly scraping news articles from its sites

Redefining Reselling As far as TTD’s new Kokai DSP interface is concerned, all supply-side platforms are resellers, Digiday reports. Put another way, SSPs are being cut out of deals as much as possible in the interest of supply-path optimization – which means more demand is flowing through OpenPath, TTD’s direct connection to publishers. Oh, and TTD

This week’s Media Briefing looks at Perplexity’s latest publisher revenue share model, and why despite the opportunity the AI startup company has to being the publisher-friendly LLM, concerns remain over low adoption, vague payment terms and transparency issues. Perplexity has an opportunity — and plenty of reason — to be the publisher-friendly LLM. But it

Despite success stories at Unilever and Kellanova, skepticism about generative AI is mounting across the wider business world. An MIT study published last week, which estimated that 95% of organizations that tried to implement generative AI into their workflows found zero return on their investment, sent AI-related stocks tumbling. Small businesses, including agencies of every

For better or worse, generative AI has become a tech the industry can’t escape. Whether it’s taking over processes, agentic assistants or a way to scale productivity and creativity, AI is usually involved somehow. Now that generative AI is in its hype mode, the next stage of the AI journey is anyone’s guess. To understand

Substack’s bet that writers want the platform to provide a community just as much as distribution appears to be paying off in 2025. Five newsletter creators who moved their operations over to Substack from other platforms such as Patreon and Beehiiv in the past year told Digiday that their following — and revenue — had grown since