Out-of-home ads will assess factors like location and ambient temperature to serve up messages to consumers most in need of chilled refreshment.
Sprite targets ads around scorching temps for global summer campaign Read More »
CMO Debbie Woloshin speaks about artificial intelligence and staying agile in her first interview since joining the apparel company.
How Stitch Fix’s brand platform is helping drive transformation Read More »
The dynamics between the cohort and their millennial parents signal what’s to come in advertising, according to research from Horizon Media.
Marketing to Gen Alpha: How brands can win over the next generation Read More »
For any newcomer grocery brand, taking the step from having a strong regional presence to gaining a national retail footprint is always a complicated move. Chocolate brand Tony’s Chocolonely hit that inflection point in the US roughly five years ago, which was when Aidaly Sosa Walker joined as VP of marketing for the US and
How Chocolate Brand Tony’s Chocolonely Made Friends In American Candy Aisles Read More »
Traditional SEO isn’t going away, but marketers are starting to rethink how people find content online. With more users getting answers from tools like ChatGPT or Google’s Search Generative Experience, attention is shifting to what’s now being called Generative Engine Optimisation, or GEO. GEO means altering content so it’s more likely to appear in AI-generated…
Why marketers are rethinking SEO, ad buying, and data use Read More »
Retail media networks (RMNs) have grown rapidly, with spending representing a fifth of global advertising in 2024. Now, the rise of commerce media is shifting spend and further blurring lines between advertisers and publishers. With over 100 RMNs in the US alone, commerce media is expanding across verticals like travel, finance and health care. This
Four Data Readiness Tips For Retail And Commerce Media Read More »
The Home Run When every ad impression is carefully bid on and monetized, it’s hard for advertisers to score outsized wins. Mailchimp probably wouldn’t have been able to sponsor the entire Serial podcast, which became a smash hit, if it had been possible to buy podcast ads programmatically back then. The exception is sports. There
Sponsorships Still Win In Niche Sports; For AI Ads, Perplexity’s No Google Read More »
LinkedIn has introduced a range of creator metrics aimed at giving brands and marketers deeper insights into the platform’s influence and ROI. As of Wednesday (May 28), LinkedIn creators can now track how many profile views and followers they gain from each post, as well as how many times each post generates a click on
LinkedIn courts creators — and advertisers — with new performance metrics Read More »
Google’s rollout of AI Mode to search has rattled publishers, reinforcing fears of a future where the platform stops sending traffic to publishers’ sites outright in lieu of their AI-generated summaries. While that may still be a ways away, Google’s other generative AI search feature AI Overviews has already given publishers a glimpse into a
The winners and losers of Google’s AI Mode Read More »
This week’s Media Briefing looks at advertising spend going to publishers, and which categories are faring well and not so well. Q2 ad revenue is pacing well, but publishers are dealing with some delays and jitters from advertisers. Politico’s newsroom in legal fight with management over AI use, Washington Post tech workers unionize, and more.
Media Briefing: Ad spend rebounds in Q2, but publishers brace for a murky second half Read More »
