Applebee’s appoints marketing, operating chiefs
Following a strong Q2, Dine Brands will bring on Michelle Chin as CMO and Jerrold Wong as COO to extend the chain’s recent successes.
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Marketing
Magnite Is Making Pause Ads Available To Buy Programmatically
Magnite is making a play for pause ads. On Tuesday, the advertising platform announced the introduction of pause ads into its SSP. The post Magnite Is Making Pause Ads Available To Buy Programmatically appeared first on AdExchanger.
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Little Caesars dials up NFL marketing with deals, co-branded campaign
The pizza chain is also flexing partnerships with football stars like Saquon Barkley for its fourth year as the Official Pizza Sponsor of the league.
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BetMGM’s CMO on how its brand repositioning unites gaming, entertainment
To separate from the pack, the sports-betting platform is launching a Las Vegas-inspired brand refresh with ads starring Jon Hamm.
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ROAS? Nah. The Home Depot’s All About ROMO
Seriously, guys. Enough with the ROAS (return on ad spend) obsession. It’s time for a smarter approach to measurement that focuses on more than short-term outcomes, says Melanie Babcock-Brown, VP of media and monetization for Orange Apron Media, The Home Depot’s retail media network. When retail media took off around five years ago, retailers concentrated
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LinkedIn expands video ads as Gen Z reshapes the platform
LinkedIn is widening its video ads programme, adding more publishers and creator-led content to attract marketers. As reported by Reuters, AT&T Business, IBM, SAP, and ServiceNow will back the first season of new shows under the BrandLink initiative, which lets select publishers and creators run short pre-roll ads before their videos and share in the…
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The Unsung Hero Of Ad Tech’s AI Revolution: The Cloud
Since ChatGPT exploded into public consciousness, the conversation in ad tech has centered around AI. Generative tools, predictive models, attention algorithms: AI now touches nearly every part of the ecosystem, from media planning and creative to optimization and reporting. But while AI captures the spotlight, another foundational technology has quietly enabled much of this progress:
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Artificial Intelligence Goes To Washington; Perplexity Learns That Sharing Is Caring
Sillicon valley bigwigs are getting into SuperPACS; turns out, shaming AI companies sorta works; and UK publishers are going “consent or pay.” The post Artificial Intelligence Goes To Washington; Perplexity Learns That Sharing Is Caring appeared first on AdExchanger.
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How Perplexity’s new revenue model works, according to its head of publisher partnerships
Perplexity is opening up a pool of $42.5 million to publishers. As part of a new subscription model called Comet Plus, publishers can now get paid from direct, crawler and AI agent traffic through Perplexity’s AI-powered web browser Comet. The company created the new model based on feedback from publishers that are already part of
Is AI undermining agencies’ client relationships or reinforcing agencies’ roles?
Subscribe: Apple Podcasts • Spotify AI is the latest frenemy for ad agencies. On the one hand, generative AI technologies can make it easier for brands to take their marketing in-house. On the other hand, the tech can be so complicated and costly that it could push marketers to become even more reliant on agencies.
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