Marketing

This week’s Future of TV Briefing looks at how Amazon and YouTube are dangling incentives to get advertisers to buy more CTV inventory through their respective demand-side platforms. ‘Everyone’s trying to undercut The Trade Desk’ YouTube poaches Disney exec, NBCU eyes MLB rights, Google debuts gen AI moviemaker and more ‘Everyone’s trying to undercut The […]

For ad tech bosses, the IPO dream is no longer just a late-night fantasy, it’s starting to look like a real possibility.  “Look” being the operative word. Nothing’s guaranteed but there is momentum. MNTN’s splashy debut on the New York Stock Exchange last week didn’t just grab attention, it lit a signal flare. Priced at

This is the third installment in Digiday+ Research’s 2025 CMO Strategies series that analyzes key marketer strategies and challenges across leading marketing channels, including ad-supported streaming, retail media, display advertising and social media. 01 Display ads remain important to marketers, but their focus shifts to email ads Display advertising remains big business in the U.S.

Fine dining and globe-trotting travel have been displacing mere objects as consumer status symbols ever since Instagram first arrived on the app store way back in 2010. It’s a shift that brand marketers have long sought to connect with. Few have been as persistent as Mastercard, though. The payments brand first began marketing around “experiences”

The Future Leader Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, recognize the next generation of leaders making a big impact in their industry, with 10 years of experience or less.  This year’s finalists stand out for their bold innovation, measurable impact and deep connection to the audiences they serve. Each has harnessed data

When ad tech veteran Tristan Cameron, formerly of LiveRamp and Inuvo, joined furniture brand James & James as CMO in January, she came with a mandate to question everything and bring greater rigor to the marketing budget. Although it appeared that the brand was hitting its own aggressive revenue targets while primarily spending on search

If there’s one buzzword Jay Friedman would pay money to never hear again, it’s “brand safety.” Technically, that’s a buzz phrase, but fair enough. Not that brand safety isn’t important; it is, said Friedman, who stepped down as CEO of digital marketing services agency Goodway Group earlier this month, handing the reins to Chief Growth