Marketing

Amazon is following the same playbook Google and Meta have refined for years: automate more of the planning and buying that agencies once handled. But this isn’t an overt bid to push them aside. It’s to capture the long tail — the thousands of advertisers who were never going to hire a shop in the […]

This week’s Future of TV Briefing breaks down the CTV ad industry’s new tool for fighting device spoofing. WTF is device attestation? Netflix’s video podcast plans, Apple’s (lack of) ad plans and more WTF is device attestation? In the cat-and-mouse game of CTV ad fraud, the cat has a new mousetrap. IAB Tech Lab has

Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this week. The event can be boiled down to one word: simplicity. Some version of the word  “simple” is ubiquitous at the show this year. “Simplifying Advertising through Innovation” is the literal headline for the day one keynote

Matt Wasserlauf, CEO, Blockboard There is no bigger buzzword in the world than AI. Right now, investments in the hundreds of billions of dollars are rolling in to pay for chips, data centers and people to build out artificial intelligence. NVIDIA, the leading AI chip-maker, just became the first five trillion-dollar company. Many on Wall

You know those stock images that show two businesspeople in suits shaking hands, but one is hiding a knife behind their back? Well, it would be a more accurate portrayal of the current DSP/SSP dynamic if both figures were holding knives. During PubMatic’s Q3 earnings call on Monday, several investors pressed the company’s leadership about

Amazon is remaking the center of its ads business.  What began as sponsored product placements tied closely to its retail marketplace has grown into a full-scale media network spanning streaming TV, audio, display and third-party publisher inventory. Now, the company is reorganizing how advertisers access and operate across that ecosystem.  At this year’s unBoxed conference,

Innovid’s new open orchestration layer aims to connect data and tech throughout the advertising process, breaking down fragmentation and silos. The post Bayer Backs Innovid’s Move To Make AI Agents Work Better Together appeared first on AdExchanger.

Despite headline-grabbing moves, such as Walmart’s recent partnership with OpenAI and the integration of PayPal Payments into ChatGPT, agentic commerce is still in its nascent stages. But that doesn’t mean it’s too early for retail media networks to prepare for a future of AI-driven commerce, says Jeff Cohen, chief business development officer at omnichannel commerce

Low-quality, AI-generated content – or AI slop – is flooding the open web. The entire digital ecosystem is adapting to the challenges that generative AI’s exponential growth presents.  As someone who spends a lot of time thinking about media waste and ROAS, I’ve seen how easy it is for bad actors to spin up thousands

The Daily Mail deals with AI overviews; pause ads are the new hotness; and YouTube fights back against ad blockers. The post The Daily (Mail’s) Dose Of Medicine; No Time To Wait On Pause Ads appeared first on AdExchanger.