This State of the Industry Report, sponsored by Optable, examines agentic advertising and how publishers, advertisers and agencies are interacting with the medium — from investment and readiness to barriers and impact. Agentic AI is the latest optimization tactic across media, supporting initiatives like agentic advertising. However, because agentic AI is described as “a situation […]
The state of agentic advertising Read More »
The brewer is cementing its focus on soccer by urging fans to use their volunteer time off benefit to catch matches and give back to local communities.
Heineken urges US workers to embrace volunteer benefits and watch the World Cup Read More »
TikTok is opening its ads platform to AI agents with its new model context protocol (MCP) server and developer toolkit, aimed at automating campaign creation, management and optimization. TikTok Ads Model Context Protocol (or TikTok Ads MCP) Server will “effectively enable marketers to connect their own AI agents directly to the Tiktok ads platform so
TikTok launches MCP server to let AI agents run campaigns Read More »
TikTok is doing everything it can to convince people that it’s an ecommerce platform. First came TikTok Shop in 2023, and then came GMV Max, an automated ads solution to optimize ROI for TikTok Shop. And now, TikTok is going “one step further,” Tao Baecklund, global head of content and services ads, told reporters during
Forget Dances. TikTok Wants People To Shop Read More »
The L’Oréal-owned brand enlisted NBA legend Carmelo Anthony for a “Head Coach” campaign in support of its anti-dandruff products.
CeraVe taps into basketball lore for latest social-first campaign Read More »
Kim Storin has one of the rarer jobs in marketing: She’s responsible for promoting and evolving a brand that’s also become a verb, like Xerox, Google or Uber. As chief marketing and communications officer at Zoom, it’s her remit to stretch people’s perception of a brand that many now treat not unlike basic infrastructure. Zoom
Search For the Next Scam Last month, this newsletter cited a case successfully brought by the DOJ against a network of credit rating companies that used fake apartment rental listing ads to lure customers into payments and subscriptions that were practically impossible to cancel. Well, the DOJ is back and taking another crack at Google
Never Trust A Sponsored Result; Brokering A Peace Read More »
MrBeast is building an AI-powered creator platform that points to a more programmatic future for the creator economy. A few weeks ago, a job listing for Jimmy “MrBeast” Donaldson’s Beast Industries appeared on the company’s job board for senior business operations, brand partnerships. Though the listing has since been taken down, the details suggested Beast
MrBeast’s creator platform signals a more programmatic creator economy Read More »
Mail Metro Media is rewiring its commercial model around PMPs, first-party data, and a lighter ad load to build a more outcomes-driven business. The shift comes as publishers face ongoing volatility in open-market programmatic revenue and increasing pressure from buyers to prove performance. On sheer scale alone, you’d assume Mail Metro Media — the commercial
Mail Metro Media shifts ad strategy toward PMPs and fewer ads as it unifies stack Read More »
StackAdapt is opening up ChatGPT ads to all of its advertisers this week. It won’t be the last. The demand side platform, which became one of a handful of ad tech companies to partner with OpenAI at launch, started with a closed beta of double-digit clients before deciding the product was ready to scale. “We
Ad tech is lining up behind OpenAI (it’s been here before) Read More »
