Employee creators are a new brand strategy in marketing circles. Making them work, however, is another matter. The first major problem is infrastructure, or the actual format and layout of these employee creator programs. Some retailers like Gap Inc., are inviting employees to apply into an existing creator program spanning Old Navy, Gap, Athleta and […]
Brands can’t just flip the ’employees as creators’ switch Read More »
This story was first published by Digiday sibling ModernRetail In December 2024, Walmart did something perhaps out of character: It helped start a video gaming news website. Restart.run launched in December 2024 by gaming strategy and content marketing agency Moonrock. It prominently disclosed that it was created using funding from Walmart, with the initial tagline of “independent
Walmart-backed gaming publication lays off editorial team Read More »
As other DSPs move their business closer to clients, inadvertently or consciously avoiding agencies as middlemen, one is looking to recruit more agencies to its cause as it seeks to expand its client base, as well as help them get closer to delivering on outcomes. Although not exactly a pure DSP, performance ad-tech firm Moloco,
Moloco launches an agency partner program, in part to expand beyond mobile programmatic Read More »
AI visibility isn’t the only zero-click concern keeping marketers up at night. Now that tools like Scrunch and Profound are commonplace, CMOs are thinking ahead to the next task: finding evidence that a strong zero-click search presence actually drives sales. “Every CMO we know has been under excruciating pressure over the last 18 months from
CMOs are struggling to link AI visibility with sales Read More »
Mobile app marketing and performance platform Liftoff hosted its first-ever earnings call as a public company on Wednesday evening, and CEO Jeremy Bondy kicked things off with a refresher course. “On the supply side, our SSP – or supply side platform – helps apps monetize their user base via our software development kit, or SDK,”
AppLovin has been on a wild ride for the past couple of years. Its shares traded at around $80 in 2024, reached $720 in late 2025 and now trade at $340. In that short time, AppLovin has fought off short-seller attacks, navigated a downturn in casual gaming apps – its core market – and watched investors
AppLovin Wants To Persuade The World That Its Ad Platform Is The Real Deal Read More »
The brand is working with fashion photographers to capture trendy tournament looks that do not show white streaks from deodorant.
Dove’s marketing mixes sports and style for US Open sponsorship return Read More »
The chain is in the process of bringing on a new CMO. Previous marketing exec Andrew Rebhun joined Panera as CMO last week.
How Cava outperforms in fast casual despite frugal marketing budget Read More »
The high-energy spot is part of the “Back-To-Campus” brand platform and comes as the retailer continuous to set its sights on Gen Z.
Urban Outfitters embraces campus life in first CTV commercial Read More »
Build a wall around the right property, and people will line up to get inside. Build one around the wrong property, and eventually you’re the person asking if anyone remembers their AOL password. Meta is the clean success case. For all the industry’s complaints about opacity, Meta became a walled garden marketers could not ignore
Walmart’s Wall: Will The Vibe Deal Make It Meta, Or Another AOL? Read More »
