Marketing

ChatGPT ads are here, and brands are testing the waters. This marks the true start of LLMs as a new advertising channel, reshaping the customer journey and introducing a new surface for brand safety and suitability. It’s a real inflection point for advertising.  Impressions, searches and even transactions that once traveled through websites will increasingly […]

More Ads! More! “Late Night” host Seth Meyers roasted Netflix during NBCU’s upfront presentation earlier this week, telling the audience that the streamer was hosting its own event at a pier on the Hudson River “because once a Netflix show hits two seasons, that’s where they dump its body.” Jokes aside, despite the new location

AI agents are evolving quickly. In theory, agents are autonomous decision makers — automating campaign creation, optimizing ad buys and drafting pitch decks. In reality, marketers aren’t ready to give up control, establishing guardrails to keep agents in check. Marketers don’t have a lot of trust when it comes to AI agents in ad buying

This week’s Media Briefing will unpack BuzzFeed’s sale to Byron Allen, and the collapse in value of platform-era media companies. A look at the post-boom BuzzFeed era NYT’s warning to freelancers about AI use, Gawker’s legacy and more. BuzzFeed’s post-boom era BuzzFeed’s $120 million majority-stake sale to Byron Allen may have been a lifeline for

This story was first published by Digiday sibling Modern Retail. Heineken USA is pouring more marketing dollars into soccer this year ahead of the 2026 FIFA World Cup. The brewing company, which has trademarked itself as “the official beer of soccer,” is not an official World Cup sponsor. However, it’s getting in on the larger summer soccer

TelevisaUnivision and Disney took over Day Two of upfronts week in New York City on Tuesday, and the throughline was data quality. The post Upfronts Day Two: Dancing And Data appeared first on AdExchanger.

Warner Bros. Discovery used its upfront stage to announce two new ad measurement efforts. First, WBD is joining an initiative led by the data and identity platform OpenAP. The initiative aims to help advertisers connect outcomes data to their own first-party data for video campaigns through a standardized conversion API (CAPI). The CAPI will include

New ads show William Shatner, who held the role in the 2000s, passing the baton as the brand appeals to consumers rethinking vacation plans.