Marketing

If you want to know what privacy regulators think about online advertising, it’s not a mystery. Just listen to what they’re saying. Federal policymakers, state attorneys general and California’s new privacy watchdog are all hammering the same points: protect kids, honor opt-outs, back up your privacy promises, stop collecting more data than you need and […]

Ad agencies have an overwhelming amount of buying tools to choose from. And they’re increasingly relying on AI to focus just on what will help them meet their clients’ needs. Between general-purpose and specialized DSPs, social platforms, CTV environments and direct publisher deals, agencies have to stitch campaigns together across a variety of fragmented systems.

Doctoring The Ads Days after a glowing report in The New York Times, telehealth startup Medvi faces scrutiny about its use of deceptive AI-generated ad creative.  Medvi was profiled as an example of AI efficiency, having reportedly earned $400 million last year and a projected $1.8 billion in 2026 with just two employees. But a

Disney and Mediaocean have paired to minimize the headaches of purchasing ad space on the House of Mouse. Even if it does deliver, for some, it points to compression in the media supply chain. A trend that’s been in place for some time, and accelerated by AI in more recent years. The partnership was announced

This story was originally published on sister site, Modern Retail. In the U.S., Aldi has moved away from developing its own e-commerce website in-house, instead turning to a grocery tech giant to do the heavy lifting. Aldi U.S. just launched a new website and app powered by Instacart’s white-label e-commerce and fulfillment platform, Storefront Pro.

Ozone is developing a platform that lets publishers simulate how their content would surface in AI answer engines like ChatGPT, showing how it’s processed and cited so they can optimize structure, improve visibility — and help them set guardrails for future agreements. The experimentation platform is part of the launch of R&D Labs by Ozone, a

Subscribe: Apple Podcasts • Spotify When Mondelez learned their retail partners were expecting 30% of their site traffic to be agentic by 2028, the company stopped and paid attention.  AI was upending the way people searched for products online, and the CPG brand was faced with a decision to make: overhaul its digital presence or

Brands are building in-house entertainment studios on the promise that great content earns the audiences advertising can’t buy. OpenAI just revealed what that promise actually costs.  Last week the AI company acquired TBPN, a daily tech talk show that streams live on YouTube, X and other platforms, in a deal the Financial Times reported in