There are a few major components to The New York Times’ digital subscription growth strategy: reaching new subscribers, improving retention, and increasing subscription revenue. The strategy in the immediate is centered around a new subscription tier, launching today, Ben Cotton, The New York Times’ head of subscriber growth, told Digiday. The New York Times will […]
PG One, Publicis Groupe’s bespoke unit for P&G, is behind the tear-jerking campaign, with creative spearheaded by Saatchi & Saatchi New York.
Pampers prioritizes emotional storytelling for new campaign, brand ethos Read More »
As it begins to invest in paid media at scale, the fast casual chain teamed with Google to drive more app conversions and return on ad spend.
How Shake Shack removes friction between web traffic and app downloads Read More »
The world’s biggest game is their debut. Learn how to capture Gen Alpha’s loyalty.
When Ours, a telehealth service for couples counseling, launched in 2020, it wasn’t planning to eventually pivot to a health care-focused customer data and privacy compliance platform. But that’s exactly what happened – and it was a surprisingly logical transition, according to Adam Putterman, CMO of Ours Privacy, the CDP business that emerged from Ours
How A Couples Therapy Startup Grew Into A CDP For Health Care Marketers Read More »
With the razzle-dazzle portion of the upfronts long over, the ad industry is now learning the impact of those presentations. Early indications forecast softer upfront deals than in years past, but what we’re seeing is more complicated than that. Live sports remains one of the hottest commodities, with NBC boasting its biggest sports upfront ever.
Live Sports Wins Direct Deals, But The CTV Scatter Market Is Perfect For Programmatic Read More »
Google can’t stop catching fines in Europe; Roblox game developers might finally get a cut of a revenue; and eBay is getting into the AI game. The post Antitrusts Across The Atlantic; Measuring Ad Revenue In Robux appeared first on AdExchanger.
Antitrusts Across The Atlantic; Measuring Ad Revenue In Robux Read More »
As more creators sign CTV licensing deals, they are using their newfound television presence as a bargaining chip in negotiations with potential advertisers. In recent months, CTV channel operators from Samsung TV Plus to Tubi have significantly expanded their creator offerings, standing up dedicated FAST and AVOD channels to serve creators’ videos. In addition to
Creators are leveraging CTV channels as added value for sponsorship deals Read More »
This story was first published by Digiday sibling Glossy American Eagle has become the loudest voice in the denim wars. The brand’s high-profile campaigns with Sydney Sweeney and Travis Kelce have drawn 40 billion impressions, sold out products and brought in just under 800,000 new customers since late July. But as supply chain costs surge
Culture is expensive: American Eagle bets on buzz as tariffs and rivals close in Read More »
For better or worse, Snap had a rough ride during its second quarter earnings last month. But creators seem to be where the platform still sees a glimmer of hope. “We are seeing that more and more Snap Stars are active than ever before,” said Snap’s head of global creator partnerships Quincy Kevan, though she
Why one exec thinks creators is a real key to Snap flourishing Read More »
