Marketing

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: The Remedy Phase appeared first on AdExchanger.

If you didn’t happen to watch the main stage of AdExchanger’s Programmatic IO New York this week, then you missed a great (albeit way too brief) conversation about CTV’s programmatic progress. The post Here’s What You Missed At Programmatic IO New York’s CTV Panel appeared first on AdExchanger.

The Trade Desk insists its OS is still coming; TikTok Shop is becoming a grocery store; and for AI studios, bad press is still press. The post It’s An Adventure Alright; The Thumbstop And Shop appeared first on AdExchanger.

Welcome back to the Digiday+ Future of Marketing Briefing. We’re only three editions in (not that anyone’s keeping score), and in that experimental phase — call it beta but with better font choices. Some weeks we’ll drop a scoop, others we’ll offer a sharper take on the obvious. And then there are weeks like this

CTV companies have benefitted from the long-term migration of media dollars away from linear and toward streaming. But if they’re able to stop the tidal shift away from TV as a whole toward the walled garden platforms, they’ll need to persuade small- and medium-dollar advertisers that CTV can deliver against their budgets.  Execs at LG

The Economist is sketching out its roadmap for a post-search world – one where AI assistants may become the first stop for information.  The publisher is investing in formats that are more difficult for machines to mimic, like video and audio, while holding a hard line against licensing deals with AI firms it views as

For a company that reportedly has no plans to advertise, OpenAI has laid yet another brick in the foundation of what could be an ad business. On Monday, the tech behemoth launched Instant Checkout, an in-app shopping feature. Ironically, commerce and marketing experts are less interested in what Instant Checkout means for OpenAI’s ad roadmap,

Maybe advertisers should rethink their involvement in anything that monetizes the attention of kids and teens online – especially as it pertains to new AI chatbots and software. That’s according to former FTC Commissioner Alvaro Bedoya, who shared some of his qualms with digital advertising’s more controversial targeting tactics at Programmatic IO in New York