Marketing

The Trade Desk is adding a new retail tool to its data marketplace toolkit – or a new element to its periodic table, if you will. The DSP on Tuesday announced new account features with Instacart in the US and Ocado elsewhere around the world. Those online grocery platforms’ product catalogues will be placed directly

Expect to see more AI-generated ads on the Amazon website going forward. On Tuesday, Amazon announced the US release of its AI-powered video generator tool after nine months of beta testing. It also rolled out an updated version of the image generator first announced in 2023. The video generator, which is now free to use

The solution, which creates six videos based on the input of a product ID, comes as rivals like Google and Meta are ramping up similar offerings. 

Marketers having to justify their budgets is nothing new, but macroeconomic anxiety is making the stakes feel higher. According to the IAB, 94% of US advertisers are worried about tariffs, and 45% plan to cut budgets as a result. Similarly, Gartner found that nearly 40% of CMOs are seeking to reduce labor costs this year.

Shein is under fire from European consumer groups who say the fashion retailer uses manipulative online tactics to push shoppers into buying more. A formal complaint was filed with the European Commission this week by the European Consumer Organisation (BEUC) and 21 national watchdogs. They argue that Shein’s website and app rely on “dark patterns”…

For proof of the uncertainty facing marketers in 2025, look no further than the industry’s ping-ponging projections for ad spending. WPP Media (the former GroupM), which released its global midyear ad spend forecast on Tuesday, is just the most recent example. Like every prognosticator that’s taken a crack at predicting spending trends for 2025, WPP

Mark Read is exiting WPP at the end of the year; the CEO of DeepMind is important, we swear; Google’s major SEO swings have changed the game. The post Every Rosé Has Its Thorns; A Matter Of Mindset appeared first on AdExchanger.

WPP hasn’t just lost its CEO Mark Read — it’s also about to lose Mars, one of its biggest media accounts. The CPG giant is shifting its media account to Publicis, according to two sources with the shift.  That leaves WPP Media without an account valued at $1.7 billion, per agency tracker COMvergence — and

Fortnite’s copycat culture might finally be on its way out. Fortnite creators’ habit of copying other creators’ popular experiences, rather than developing original games, has long frustrated both fellow creators and brands looking to invest in the platform’s growing creator ecosystem. At last week’s Unreal Fest in Orlando, Florida, Epic Games acknowledged the issue and