Marketing

This story was first published by Digiday sibling, Glossy. Fashion media is in a time of transformation. Vogue has a new editor, editorial-forward retailers are seeking bankruptcy protection, print fashion publications are falling off and digital platforms and creators are gaining authority.  According to the 14-year-old, social-first media company Betches, it’s the right time to launch a […]

On Monday, PubMatic became the second sell-side platform to file a follow-on antitrust lawsuit against Google. The post PubMatic Is Suing Google For Monopolistic Behavior, The Second Such SSP Case appeared first on AdExchanger.

The ad industry is still smarting from last week’s news of a laissez-faire set of court-ordered remedies after Google was found guilty of operating a monopoly in the search ad market. Well, the frustrated masses now have another reason to seethe. Late Friday evening, Google filed its proposed remedies to its ad tech monopoly to

After a seed round last June, Josh Walsh wasn’t looking to raise more funding this year for BranchLab, the data science startup for health care marketers that he co-founded in early 2024. But then he met Lance Armstrong, and that changed his mind. On Monday, BranchLab announced a strategic capital investment from Next Ventures, an

There are a few major components to The New York Times’ digital subscription growth strategy: reaching new subscribers, improving retention, and increasing subscription revenue. The strategy in the immediate is centered around a new subscription tier, launching today, Ben Cotton, The New York Times’ head of subscriber growth, told Digiday. The New York Times will