Marketing

Rising CTV ad spend, investment in retail media networks and a retreat to safe bets like paid social amid an unstable economy are some of the biggest storylines occupying the marketing foreground right now. In the background, they’re also contributing to the end of CPG advertisers’ long-term reliance on the third party cookie. The industry’s […]

No one can deny that Publicis has ruled the holding company roost since at least the start of the pandemic. The French holding company invested in data, ad-tech, mar-tech and other acquisitions that have rounded out its offerings (Mars United Commerce and Profitero for commerce media, Lotame and Epsilon for data, Influential and Captiv8 for

Retail media is on fire. And it seems like every company wants to fan the flames. For several years, Marriott dipped only a cautious toe in the commerce and retail media space. “It’s an attractive business,” Marriott’s SVP of Marketing, Data Activation & Personalization Chris Norton told AdExchanger (“we’re changing my title,” he added), but

There’s bigger fish to fry before broadcasters and streamers get bogged down in questions about QR codes and remote controls. Namely: How do TV studios guarantee that the products featured in these new made-for-TV shoppable moments are ones that viewers actually want to buy in the first place? The post How Warner Bros. Discovery Ensures

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Revenge Of The Data Nerds appeared first on AdExchanger.

Nike revamps its iconic slogan; CBS is on its way to becoming a conservative news outlet; and software company Atlassian is acquiring The Browser Company for $610 million. The post Cut Out The Tag; Of Paramount Value appeared first on AdExchanger.

Many LGBTQ+ publishers saw a slowdown in ad spend earlier this year, but one publisher is emerging as an outlier, thanks to new ownership, more sales resources and its focus on sports coverage. Vox Media sold Outsports, which covers LGBTQ+ athletes, to Q.Digital last March in an “acqui-hire” deal (a non-cash transaction where Q.Digital took

Sponsorship rates are on the rise in 2025, and creators say a newfound culture of pay transparency is helping fuel the jump. Creators’ sponsorship rates have climbed — sometimes doubling in the past year — with marketers calling it a natural market correction amid advertisers’ rising demand for creator inventory. But four creators told Digiday that