Marketing

Ad agency holding companies are ruthless at prioritization. These massive organizations command so much of the world’s advertising budgets that they need to put resources behind the biggest markets while simultaneously seeking cost reductions in other areas. All of this is in service to the bottom line. Now cost reduction is coming for one of […]

AppLovin’s CEO has reluctantly embraced the spotlight; Democrats are still failing on digital ads; your daily TikTok habit might actually be a good thing. The post AppLovin Takes On The Shorts And Haters; The 2024 Autopsy Report appeared first on AdExchanger.

Meta’s plans to fully automate ads with AI by 2026 doesn’t come as a surprise to creative agencies – but it could make retaining clients and scooping up new business that much more difficult. By next year, the social media company aims to allow brands to fully create and target ads using AI, seemingly giving marketers

Yet again, generative AI is likely to be center stage at this year’s Cannes Lions International Festival of Creativity from June 16 to 20 – a development that may be expected for some agency execs and exhausting to others.  “I wish there was a word counter that could somehow read the amount of times that

Is Fortnite the next YouTube? Perhaps — but Epic Games has higher aspirations. As Fortnite evolves from a popular video game into a robust ecosystem of creators, brands and virtual worlds, some observers have begun to compare Fortnite to other creator platforms, like YouTube. These comparisons have only grown as Epic Games continues to build out

Lifestyle publishers face distinct challenges from the generative AI features Google is adding to its search engine, such as AI Overviews and AI Mode.  Evergreen and lifestyle content — like science, health and society — has traditionally drawn traffic to publishers’ sites by answering the kinds of questions people type into Google. But now those

As expected, professional sports inventory is selling rapidly in this year’s upfront marketplace, notably the NFL, which as one media buyer said has become “mainstream,” and no longer the place to reach just sports fans.  The rest of the upfront marketplace, historically dominated by selling entertainment content rather than sports, is slow to build any

Advertisers love new ad formats, especially on connected TV. Just look at how many platforms announced their own during the IAB NewFronts and TV upfronts last month. But it’s possible to have too much of a good thing. The post IAB Tech Lab Says Advertisers Are Excited About Pause Ads – But Are Users? appeared