Marketing

This week’s Media Briefing focuses on publishers’ stronger-than-expected Q4 ad revenue, with many seeing year-over-year growth that is sending positive signals as their businesses head into 2026. Q4 ad spend lifts publishers’ hopes for 2026. News publishers’ lawsuit against AI startup Cohere moves forward, FT launches a free Substack for younger readers, and more. Q4 […]

This story was originally published on sister site, Modern Retail. This season, retailers and shoppers alike are contending with a shorter holiday shopping window — on top of tariffs, waning consumer sentiment and recession fears. The 2025 holiday shopping season is shorter than usual, with 28 days between Thanksgiving and Christmas. That’s one extra day

This story was first published by sister site, Modern Retail. In partnership with OpenAI, Target plans to launch a new Target app within ChatGPT beginning the week of Thanksgiving and Black Friday. The app within ChatGPT will let shoppers ask for ideas, build multi-item baskets, shop for fresh food and check out using their Target

In the era of synthetic social, where AI slop has flooded timelines, brand marketers and agency execs have largely shrugged off concerns. The low-effort, mass produced, AI-generated content, known as AI slop, could have ripple effects on the marketing industry — misinformation, brand copyright, IP and social media saturation. Still, marketers seem unfazed, according to

The Atlantic has built a scorecard for AI crawlers, identifying which bots actually send readers back and which just strip content. Only those with value get through. This approach led it to block a single AI crawler that tried to recrawl its site 564,000 times in the past seven days. Some publishers have taken a

Enthusiasm for AI implementation among marketers remains high, despite worries there’s an economic bubble forming, or that, according to a widely cited MIT study, 95% of AI pilots fail.  With that dubious success rate in mind, CPG advertiser Reckitt has taken a strict approach to its own generative AI marketing projects, piloting specific use cases

Tom Pachys, co-founder and CEO, EX.CO Publishers don’t face small shifts in trends like other industries do. Instead, they’re weathering a relentless wave of changes: algorithm shifts, SEO overhauls, Google cookie deprecation, made-for-advertising sites, ad tech commoditization. Once, search traffic was a dependable faucet. Now, AI-powered zero-click summaries have rerouted that stream. Organic visits can

Craig Chinn, svp of advertising sales, Americas, TiVo Advertisers know better. And yet, they can’t resist the nostalgic temptation to view CTV simply as linear TV, albeit with faster, bigger distribution pipes. Nearly half of viewers power on their televisions without knowing what they’ll watch. This moment of openness represents valuable real estate in modern

Set to nearly double its spend on U.S. sports marketing, the CPG giant sees the category as emblematic of a shift to “many-to-many” marketing.