Marketing

Maybe advertisers should rethink their involvement in anything that monetizes the attention of kids and teens online – especially as it pertains to new AI chatbots and software. That’s according to former FTC Commissioner Alvaro Bedoya, who shared some of his qualms with digital advertising’s more controversial targeting tactics at Programmatic IO in New York […]

Discord has shared the results of its first-ever ad measurement test — and brands and marketers find the numbers encouraging.  In June, AppsFlyer ran its first performance measurement test of Quests — Discord’s in-platform, reward-based ad experiences — collaborating with the studio Second Dinner to promote its mobile trading card game “Marvel Snap” via two Mobile

As it rapidly expands, the chain looks to raise awareness with its first national marketing campaign, newly appointed CMO Jon Burke explains.

As it rapidly expands, the chain looks to raise awareness with its first national marketing campaign, newly appointed CMO Jon Burke explains.

Meta is to update its privacy policies so that the company can use interactions with Meta AI to inform the choice of ad placements in Facebook and Instagram feeds. Updates will be presented to users in December as revised terms and conditions that users have to accept to use Meta platforms. Conversations between end-users and…