1998 – the official launch of Google and the beginning of a new world where information would be forever at our fingertips. In the 23 years since, Google has experienced thousands of algorithm updates, with its SERPs (Search Engine Results Pages) undergoing substantial changes, evolving into dynamic, AI-powered answer engines. The evolution of Google’s SERPs… […]
Optimising for Google’s new SERP features Read More »
With past experience at Apple, Amazon and Netflix, Megan Imbres’ background aligns with how Peloton is looking to grow its business.
Peloton names fourth CMO in 5 years as turbulence persists Read More »
“Where There’s a Wyndham, There’s a Way” unites the hotel company’s 25 brands under a single tagline for the first time as it aims to grow loyalty.
Wyndham launches ad campaign in latest loyalty play Read More »
Criteo is now a default data partner for all of Dentsu’s retail media buys. On Friday, Dentsu and Criteo announced a strategic partnership to consolidate their respective retail audience data within Dentsu Connect, the agency holding company’s data and identity product. Dentsu has been on a tear. Criteo is the second strategic ad tech integration
Dentsu Announces A Strategic Integration With Criteo To Incorporate Retail Audience Data Read More »
If there’s one safe prediction heading into Cannes this year, it’s that AI will be everywhere: in panels, on yachts and splashed across every DOOH ad within a 10-kilometer radius of the Croisette. But behind the noise, something real is happening. We are witnessing a strategic shift. AI is evolving from a shiny object into
Beyond The AI Hype: Why Intelligence Beats Identity At Cannes And Beyond Read More »
The health tech company upends fitness clichés to show what intentional aging can look like in an ad from indie shop Nice&Frank.
Campaign Trail: Oura asks consumers to give them the finger Read More »
Ad industry wisdom says everyone listens to podcasts. But digital audio still struggles to attract investment from advertisers. That’s because audio lacks measurement tools that have been in standard in other digital media channels for at least a decade, said Craig Stein, SVP of media planning at Ad Results Media, an audio- and creator-focused ad
Can This Audio DSP Bring ‘Viewability’ To Podcasting? Read More »
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Tin Cannes appeared first on AdExchanger.
Meta changes up its strategy for tackling improper AI advertising; ICE is proving bad for business; and agencies are worried about their jobs. The post Meta Shames Ad Policy Violators; ICE Crackdowns Threaten Brands’ Latino Outreach appeared first on AdExchanger.
Meta Shames Ad Policy Violators; ICE Crackdowns Threaten Brands’ Latino Outreach Read More »
As thousands of agency folk grab their passports, sunblock and antacids to head to Cannes next week for the annual Lions fest, Omnicom has quietly hammered out its strategy and message it take to the Croisette. That message is, it’s time to capture the myriad opportunities for live — be it live-streaming, sponsorship of live sports,
