Marketing

Brand safety was never just about steering clear of violence, nudity or hate speech. It was always about brand suitability — and that threshold isn’t fixed. It’s only gotten worse as phrases like diversity, equity and inclusion have taken new meaning under President Donald Trump’s administration. Marketers have conceded that the news cycle is moving […]

Advertisers are spoiled for choice in the CTV market. It’s good news for buyers, but the sheer quantity of supply makes it difficult for streaming players to get their share of ad spend. A deepening alliance between free ad-supported TV (FAST) platform Tubi and DSP provider Viant provides a window into efforts by ad tech

This week’s Media Briefing looks at the catch-22 publishers face when deciding whether or not to block AI crawlers, especially as they seek more leverage in negotiations with AI marketplaces and platforms as more and more players move into this space. Publishers are still far from holding the upper hand when it comes to controlling

Advertising Week New York often functions like a mirror held up to the industry — its agenda is less a self-help pamphlet than a barometer of where adland believes it’s headed.  If you’re watching the 2025 schedule, you’ll see that AI, creators, and existential musings dominate the programming — which is no accident.  Given that

Asaf Shamly, co-founder and CEO, Browsi If you ask someone in ad tech what makes an ad “quality,” chances are they’ll fire off a familiar answer: “Viewable.” Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Another industry research report is raising the alarm about invalid traffic (IVT), exposing glaring vulnerabilities in the programmatic CTV supply chain. A report released Wednesday by curation startup CleanTap claims to have proof that CTV and programmatic ad tech platforms served ads to spoofed devices pretending to be connected TV sets. CleanTap jury-rigged a Raspberry

Optable introduced AI agents this week, allowing clients to improve their workflows with the help of AI and integrate with multiple tech platforms. The post Optable Rethinks Data Collaboration With The Introduction Of Autonomous AI Agents appeared first on AdExchanger.