Marketing

This story was first published by Digiday sibling ModernRetail In an email to employees in May, after pulling back on some diversity, equity and inclusion goals, Target’s CEO tried to reassure employees that its values are not up for debate and that it is still a retailer for everyone. Some retail and communications consultants told […]

Next week’s Cannes Lions festival in the south of France will bring CMOs, holding company execs and consultants together for the industry’s biggest bazaar. While the creative shops are there exclusively to gather up armfuls of Lions and keep the regional vineyards in business, media agencies tend to spend the week shoring up their existing

It’s no secret that retail media networks are seeing a boon in business and viewed as a bright spot in advertising. Financial institutions are chasing those dollars now, too, from the likes of Chase and Revolut. PayPal, which has offered advertising since October 2024, is going live with a new tool for onsite and offsite

On Thursday, French AI start-up Olyzon (pronounced “all eyes on” – more on that in a bit) announced $5 million in additional seed funding led by US-based venture capital firm Cassius Capital. The post Agentic CTV Start-Up Olyzon Snags $5 Million In Funding To Hire More Humans appeared first on AdExchanger.

This video is sponsored by Index Exchange. For more information about sell-side decisioning, check out this report. A lot of decisions are made between the time someone shows up on a website and when an ad loads on the page. But many of those decisions are left up to advertisers and the demand-side platforms they

This WTF guide, sponsored by Index Exchange, explores what sell-side decisioning is, how it is reshaping the programmatic supply chain and how both publishers and marketers can benefit from applying inventory, audience and quality insights using data available from the supply side to help make buying smarter, faster and more precise. Historically, programmatic decision-making has

New Pepsi packaging and ads take Coke’s concept but swap out names on bottles for food pairings relevant to summer cookout season.