This story was first published by Digiday sibling Modern Retail. Turmoil from tariffs and pressure on margins are forcing some brands to play it safer this Cyber Week. While some companies are touting “bigger than ever” discounts for Black Friday and Cyber Monday, others are dialing back deals from the year before. The bag brand […]
Amid economic pressure, brands usher in Black Friday by trimming deals Read More »
More publishers have joined the Really Simple Licensing (RSL) Collective AI licensing framework, designed to standardize how publishers tell AI systems what content they can use, and how they must pay. Arena Group, BuzzFeed, USA Today Co and Vox Media have joined the growing list of publishers supporting the framework, Digiday has learned. The RSL
Arena Group, BuzzFeed, USA Today Co, Vox Media join RSL’s AI content licensing efforts Read More »
The data marketplaces powering programmatic advertising have exploded, with DSPs, SSPs and third-party platforms offering solutions for curating custom audiences. But, for marketers, combining data segments to reach their target audience can be a confusing and wasteful process. AudienceMix, a new curation startup, aims to make it more cost effective to mix and match different
How AudienceMix Is Mixing Up The Data Sales Business Read More »
There’s a big world (of screens) out there. So it makes sense that we’re seeing more consolidation in the out-of-home advertising sector. On Tuesday, digital out-of-home (DOOH) ad tech startup Place Exchange was acquired by Broadsign, another out-of-home SSP. Terms of the deal were not disclosed. The DOOH category is finally starting to generate its
Broadsign Acquires Place Exchange As The DOOH Category Hits Its Stride Read More »
As artificial intelligence transforms advertising analytics, many organizations are rushing to adopt AI tools, hoping for a “magic button” that instantly democratizes data access. It’s an appealing vision: marketing teams asking questions in plain English and getting instant insights without SQL expertise or analyst bottlenecks. But generic AI tools often stumble when confronting the specialized
Beyond The Magic Button: How Domain Expertise Transforms AI Analytics For Advertising Read More »
The brand is “pioneering the kind of desire at scale thinking” that Unilever wants to replicate across its portfolio, CEO Fernando Fernandez has said.
Inside Vaseline’s social-first, innovation-led marketing playbook Read More »
Author: Chelsie Carvajal, Billo Billo’s unified creator marketing platform uses insights from extensive video ad data to help businesses systematically create, test, and optimise authentic content. By combining analytics and creativity, it empowers brands to produce performance-driven campaigns that consistently deliver measurable engagement and sustained revenue growth. Billo has launched a sharper, more advanced service…
Billo rolls out powerful creator marketing stack that delivers tangible results Read More »
E.l.f. Beauty’s “So Many Dicks” campaign targets corporate leaders via contextual advertising with the goal of increasing diversity in corporate boardrooms. The post Behind E.l.f. Beauty’s Data-Driven Campaign To Call Out Gender Imbalance In Boardrooms appeared first on AdExchanger.
Behind E.l.f. Beauty’s Data-Driven Campaign To Call Out Gender Imbalance In Boardrooms Read More »
After making headlines with its fall campaign, the retailer is targeting gift givers and recipients alike for the next chapter of its “Give Great Jeans” holiday push.
Why American Eagle tapped Martha Stewart to extend its reach beyond Gen Z Read More »
Is TJX recession proof?; Amazon is blocking OpenAI; and Meta is in hot water with the US Senate. The post TJX Wins Without An RMN; Unlearning To Crawl appeared first on AdExchanger.
TJX Wins Without An RMN; Unlearning To Crawl Read More »
