Marketing

Publishers’ traffic has dipped since AI tools arrived — and the fallout isn’t limited to audience or ad revenue. It’s now weighing on the media mergers and acquisitions (M&A) market, making deals harder to price during a time of disruption, according to investors and analysts. Higher interest rates, economic tariffs, and a soft ad market […]

This story was originally published on sister site, Modern Retail. OpenAI is rolling out a new AI-powered shopping tool inside ChatGPT that researches products online, reads reviews and compares options according to users’ specific needs and preferences. The feature, called Shopping Research, appears as an option in ChatGPT when users ask a shopping-related question or

Let’s dispense with the preambles. The discourse machine has already burned through its takes on Omnicom finally sealing its long-planned purchase of IPG. A year of speculation has a way of numbing the senses, and no one needs another breathless prediction about what it all means.  What’s worth your attention now is narrower and more

This is a bonus behind-the-scenes look at our conversations with executives for Digiday’s 2025 Media Agency Report, which examined the current and future state of media agencies, from the perspective of total client spending and spending by media channel, and delved into the impact of agentic AI on the agency landscape. Digiday hosted a focus

This story was originally reported on sister site, Modern Retail. Instacart’s smart carts are in triple the number of stores this year than they were in 2024, the company told Modern Retail. The carts, called Caper Carts, are now deployed in 100 cities in 15 states and more than a dozen retailer banners, according to

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … and happy Thanksgiving! The post Comic: Frenemies-giving appeared first on AdExchanger.

As AI transforms workplace learning, a paradox has emerged: 40% of U.S. employees report receiving AI-generated “workslop,” content that looks polished but lacks substance. It’s something that’s costing organizations nearly $9 million annually for every 10,000 employees, according to research from coaching platform BetterUp and the Stanford Social Media Lab. Each incident of workslop consumes

CMOs are closing out another year defined by churn and shifting ground. With the pace finally easing, they’re taking a moment to assess the pressures, priorities and swings that will set the tone for the year to come. Below is how their outlook stacks up, laid out in clear, graphic detail.  The perennial gap between