Marketing

The next wave of AI isn’t just about smarter tools, it’s about autonomous ones. And that poses some sticky questions: who is really in control when agents are instructing other agents, and who is accountable if they make mistakes? That’s a question that’s starting to keep some media and ad execs up at night.  Their […]

As the holding companies look to either get bigger or bow out of the race to the top of the heap, the rest of the media agency world is readying themselves to offer similar tools and abilities in an expectation they will successfully attract mid-size brands away from the big boys and girls. Meantime, an

Not too long ago, Dmexco was considered the gut of ad tech — crowded, chaotic and central to the industry’s forward momentum. It was where deals were sparked, rivalries played out and the future of programmatic was loudly debated.  These days, it’s still where business gets done, but increasingly for a narrower slice of the

As Discord steps up its pitch to advertisers, brands are increasingly approaching the platform as an influencer marketing play, sponsoring niche Discord servers to reach particularly engaged consumers. To make it easier on marketers, Discord launched its first homegrown advertising product, Quests, in March 2024 worldwide. Since then, the ad offering — which rewards users with

Nella Digital Group, led by Katie Allen, is a marketing agency that specializes in serving small businesses, primarily in the health and wellness, education, and travel industries.Before using Cloud Campaign, Nella Digital Group faced challenges in efficiently managing social media accounts for multiple clients while maintaining high-quality content and effective communication. This case study explores…

On Tuesday, Magnite announced it had acquired Streamr.ai, which specializes in developing AI-generated assets for small businesses to use in their CTV campaigns. The post What’s Next for Streamr.ai Now That It’s Been Acquired By Magnite? appeared first on AdExchanger.

At the most recent NewFronts, TV manufacturers Samsung and LG and Fox-owned streaming service Tubi all talked about integrating QR codes into their ad offerings. The technology, which grew in prominence to provide menus and other information during COVID-19, is making a marketing comeback. Will QR codes really be the tech that finally makes TV

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Grading Your Own Homework appeared first on AdExchanger.

Morgan Stanley downgrades The Trade Desk; Warner Bros. Discovery and Nielsen announce a new deal; and brands aren’t sold on virtual influencers. The post The Trade Desk Gets A Downgrade; WBD Shakes Hands With Nielsen appeared first on AdExchanger.