On Tuesday, Magnite announced it had acquired Streamr.ai, which specializes in developing AI-generated assets for small businesses to use in their CTV campaigns. The post What’s Next for Streamr.ai Now That It’s Been Acquired By Magnite? appeared first on AdExchanger.
What’s Next for Streamr.ai Now That It’s Been Acquired By Magnite? Read More »
At the most recent NewFronts, TV manufacturers Samsung and LG and Fox-owned streaming service Tubi all talked about integrating QR codes into their ad offerings. The technology, which grew in prominence to provide menus and other information during COVID-19, is making a marketing comeback. Will QR codes really be the tech that finally makes TV
From Branding To Action: Best Practices For Using QR Codes In Performance CTV Read More »
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Grading Your Own Homework appeared first on AdExchanger.
Comic: Grading Your Own Homework Read More »
Morgan Stanley downgrades The Trade Desk; Warner Bros. Discovery and Nielsen announce a new deal; and brands aren’t sold on virtual influencers. The post The Trade Desk Gets A Downgrade; WBD Shakes Hands With Nielsen appeared first on AdExchanger.
The Trade Desk Gets A Downgrade; WBD Shakes Hands With Nielsen Read More »
Marketing chief Marisa Thalberg discussed how marketers can engage holiday shoppers amid economic uncertainty.
How JCPenney is preparing for the holidays with laugh-out-loud deals Read More »
Ad budgets are still flowing as the year winds down but the mood on the ground tells a different story. Marketers are holding their bets. Few want to commit too much, too early — especially with tariffs threatening to undercut margins and turn a decent quarter into a loss. The result: deals are more fluid,
Still spending, still nervous: the paradox of Q4 advertising Read More »
The departure of Perplexity’s ads chief, Taz Patel, didn’t mark a pivot so much as confirm a tension that’s been simmering for months. Rather than signaling a full-blown retreat from advertising, the exit underscores a broader identity question the AI platform has yet to resolve. According to three of the ad execs Digiday interviewed for
When it comes to Perplexity’s ad business, the platform is at a crossroads Read More »
The article was first published by Digiday sibling WorkLife. The DEI landscape has undergone a mind-blowingly radical shift in recent months, forcing organizations to navigate new legal realities while trying to maintain their commitment to inclusive workplaces. In it all, HR executives are grappling with how to preserve the essence of DEI work under changed
DEI work continues – if covertly – people managers emphasize Read More »
This article was first published by Digiday sibling Modern Retail. With retailers eager to get into the advertising business as a revenue driver, hundreds of retail media networks are now on the market. That presents a unique challenge to brands across a wide array of categories. At Digiday, Modern Retail and Glossy’s Retail Media Advertising Strategies
How Mars decides where to spend its retail media dollars Read More »
After years of growth going up and to the right, retail media seems to have finally hit an inflection point — retail media networks want brand dollars and brands want attribution metrics. Until retail media can be seamlessly integrated with national brand campaigns (within budget constraints) the industry may remain at a standstill. Some companies
