Marketing

AI needs fuel – why high-quality third-party data is key to smarter, real-time personalization.

I might have to rename our Data Privacy Roundup newsletter as the “Privacy Sandbox Bulletin.” First, the UK’s CMA announced on Friday that it’s begun the process of releasing Google from its Privacy Sandbox commitments, which aren’t considered necessary anymore now that Google isn’t deprecating third-party cookies in Chrome. We’ve got the full story here.

If It Ain’t Broke, Don’t Flix It When Netflix introduced its in-house ad tech on stage at AdExchanger’s CTV Connect event in March, ads VP Nicolle Pangis said the streamer plans to move beyond traditional TV modes of thinking. To date, however, advertising on Netflix, despite its ambitions, can be best described as, well, “boring,”

In the early hours of Monday morning, Roku and Amazon jointly announced a partnership that will reportedly result in the “largest authenticated TV footprint” in the US. The post Roku And Amazon’s New Deal Will Target 80% Of US CTV-Watching Households appeared first on AdExchanger.

There’s a threat to the creative side of the agency business, and it’s called generative AI. News announcements in the past few weeks have drilled that home, as Meta and other publishers announce ways to make it easier for brands to make their own ads using generative AI.  But in at least one case, there’s

Cannes Lions is officially underway, and holding company Omnicom is wasting little time forging ahead with unveiling partnerships with major publishers and platforms as it digs deeply into harnessing the power of ‘live’ — be it live sports, live shopping or even live-streaming.  Today, Omnicom is announcing separate partnerships with Disney and with Walmart, Digiday

Unik Ernest doesn’t exactly fit the mold of Cannes’ archetypal power broker. Tall, reserved, more listener than talker — he doesn’t shout status. But on the Croisette some call him the fixer. Spend five minutes at one of his parties and it becomes clear why. “The first Cannes Lion party I did was for Paris

Cannes Lions used to be the place to see and be seen for creative excellence. But for the last 15 years or so, media companies and platforms have steadily muscled their way onto the beaches along the Croisette and the stages of the Palais des Festivals. Among the many out of home companies that have

YouTube is expanding its internal brand partnership tools and its relationships with third-party creator monetization vendors — all part of a broader effort to create new revenue streams for Shorts creators. In recent months, YouTube has ramped up its partnerships with third-party creator marketing and sponsorship platforms that connect Shorts creators with brands, such as

To receive this daily Cannes briefing over email, please subscribe here. Cannes has always thrived on the blur: part conference, part fever dream, part reputation management exercise with a rosé chaser. But this year, before you even see the beach, there’s a different kind of friction: immigration protocols, risk memos and quiet absences that don’t