Lobby group Movement for an Open Web has issued fresh calls for the Justice Department to coordinate its proposed remedies to address Google’s monopolies in the ongoing separate search and ad tech cases. Related Insights Google on Trial The Rundown: How Google is sizing up to the DOJ in its ad tech antitrust trial Read […]
The DOJ faces growing calls to coordinate Google antitrust remedy efforts Read More »
Related Insights The Programmatic Publisher Disney is rolling out DRAX Direct, a direct integration with the industry’s largest DSPs Read More On the second official day of the Cannes Lions Festival of Creativity, Amazon continues its charm offensive on advertisers, announcing a partnership with Disney Advertising that brings its demand-side platform into Disney’s Real-Time Ad
Disney adds Amazon to its DRAX partnership roster Read More »
The U.K. Competition and Markets Authority has opened a consultation on potentially releasing Google from Privacy Sandbox commitments imposed in 2022. Some are concerned this represents ‘a W’ for corporate conjury. The move, announced June 13, follows Google’s April decision to drop plans to prompt Chrome users to block third-party cookies, a shift seen as
Reddit is quietly becoming a more important source of referral channel for some news publishers. While the traffic Reddit is sending to publishers’ sites is still very small and isn’t going to replace declining search referral traffic anytime soon, it’s growing enough for publishers to put more resources into the platform and tweak their strategies
Publishers refine Reddit strategies to tap into targeted referral traffic Read More »
While privacy concerns have made monetizing the app a challenge, Meta is again betting on ads to address its revenue goals.
Sociable: WhatsApp launches ads in status updates, channel subscriptions Read More »
The ads division just acquired ad-tech startup Symbiosys for $175 million and is introducing new artificial intelligence tools for restaurant brands.
How DoorDash is evolving its retail media arm as ad revenue grows Read More »
With interest in creator content high, the new capabilities help marketers better understand what is driving sales.
Amazon delivers reporting for live shoppable streaming video Read More »
A new integrated team weds PepsiCo beverage’s internal brand-building expertise with VaynerMedia’s ability to activate around social media.
PepsiCo taps VaynerMedia to evolve in-house agency model Read More »
The General Mills brand evolved the cannibalistic cereal squares of past ads, amping up dark humor and true crime elements favored by Gen Z.
Why Cinnamon Toast Crunch is giving 2000s nostalgia a moody, deadly spin Read More »
Google’s decision not to deprecate cookies in the Chrome browser after all caused a stir across the industry. Companies invested heavily in developing solutions aligned with the Privacy Sandbox as a survival tactic for the post-cookie landscape. At first glance, Google’s about-face may appear to undercut those efforts. It’s easy, and perhaps even satisfying for
The Unexpected Upside Of A Cookieless Future That Never Came Read More »
