Marketing

Storytelling has always been at the core of brand marketing. Now, with AI becoming more deeply embedded in creative workflows, marketers are finding new ways to scale emotional, multimodal narratives that connect with audiences across channels. According to a recent study conducted by DMEXCO and Kantar, emotional advertising increases brand demand by more than 60%. […]

From a $637 million PE acquisition of healthcare of a DSP to acquisitions of freshly minted startups, there’s been a flurry of ad tech deals this month. And they have one thing in common: AI. The post AI-Driven Ad Tech Acquisitions appeared first on AdExchanger.

For too long, marketers have been stuck in a false dilemma: Do you want reach or relevance? Mass exposure or accurate targeting? That trade-off made sense in a world dominated by cookies and basic demographics. Today, it’s outdated and limiting. You no longer have to choose. The smartest marketers are already unlocking both precision and

Rembrand, the virtual product placement startup helmed by ad tech vet Omar Tawakol, and creative automation startup Spaceback share a similar a schtick, which is to create ads that don’t look like ads. Now they’re also going to share one roof. On Monday, Rembrand announced that it’s merging with Spaceback to build a unified AI-powered