Marketing

The global WhatsApp ads rollout has officially started, marking the end of an era for the world’s most popular messaging platform, which has remained advertisement-free since Meta’s $ 19 billion acquisition in 2014. The announcement represents a significant shift in Meta’s monetisation strategy and signals a departure from WhatsApp’s founding principles. The three-pronged monetisation strategy…

Social media is crowded with people trying to sell you things. From fast fashion to supplements, influencers have turned casual videos into sales pitches. The business of promoting products online has grown quickly, and platforms are now looking for ways to make it even faster – without relying on real people. TikTok is expanding its…

The best thing publishers can do with generative AI is experiment with it. If journalists don’t decide the best use of AI in journalism, then AI firms will decide for them, says Christian Broughton, CEO of The Independent, on this week’s episode of AdExchanger Talks. “Do you want AI firms to just be dictating how

The history of technology repeatedly demonstrates that first-order innovations spawn significant second-order effects – indirect consequences that profoundly shape our world. When the automobile was invented, it wasn’t easy to predict that it would reshape urban landscapes, giving rise to sprawling cities like Los Angeles.  In ad tech, we’re witnessing a similar phenomenon: Initial digital innovations

CEOs fear their marketing has lost the plot; WhatsApp introduces ads; Meta’s making its users feel unsafe. The post The Worst Of The Corner Offices; What’s Up With Ads On WhatsApp? appeared first on AdExchanger.

To receive this daily Cannes briefing over email, please subscribe here. For a brief moment, it felt like the old Cannes was back.  Olympic icon Michael Johnson was spotted over at Dentsu beach. Sir Martin Sorrell held court above the Croisette, delivering his usual readout on the state of the holding companies. Jamie Olivier was

Omnicom this week is in the midst of announcing several of what it says are first-mover partnerships with major platforms, having just unveiled ones with Disney and Walmart yesterday. The mission is to build expertise around and access to live content, shopping and conversation.  Today’s partnerships, Digiday has learned, are with Amazon and Meta, according

Subscribe: Apple Podcasts • Spotify If there was any doubt that everything is an ad network, this year’s Cannes Lions Festival of Creativity proves otherwise. Ad networks, retail media networks and the bevy of ad tech companies that support them seem to have carved out a bigger space for themselves along the Croisette. For example,