Marketing

This week’s Future of TV Briefing looks at the question of how TV and streaming audiences watching in a bar or other public places should be counted — and, more importantly, charged for — compared to people watching at home. Counting the crowd noise Let’s talk CTV in NYC Streaming overtakes all TV watch time […]

As publishers face shrinking open web opportunities, The Guardian is unifying its programmatic advertising operations to capitalize on curation and offer global buyers scale with simplicity. The publisher announced last week that it has unified its programmatic advertising teams and operations across the U.S., U.K. and Australia — a move designed to streamline global ad buying

To receive this daily Cannes briefing over email, please subscribe here. When Chris Hassell’s agency Ralph last made the trip to Cannes several years ago, building a business around branded entertainment felt like a creative experiment. Novel but niche. Now, it feels inevitable.  Continue reading this article on digiday.com. Sign up for Digiday newsletters to

Bradley Keefer, Chief Revenue Officer, Keen Decision Systems Consumer sentiment just hit its lowest levels since 2022 as tariffs and the threat of rising inflation cause shoppers to think twice about making purchases. As brands navigate these economic headwinds, they might need to modify their business plans to protect their bottom lines. Marketing budgets, even

Last week, DoorDash planted its first real flag in the advertising industry. The company announced that it crossed a billion-dollar ad revenue run rate, meaning it hasn’t earned $1 billion from ads in one fiscal year, yet, but it expects to in 2025. This milestone is set to occur only a couple of years after