To receive this daily Cannes briefing over email, please subscribe here. At Cannes, AI is the loudest topic no one wants to talk about publicly. Everyone has an opinion. Few want their names attached to it. That’s the thing about this year’s biggest theme. It’s not just AI itself that’s destabilizing the industry. It’s the […]
Cannes Briefing: What the ad industry isn’t saying about AI Read More »
Chris Feo, Chief Business Officer, Experian Marketing Services Marketers are under more pressure than ever to deliver personalized, high-performing ad campaigns — all while navigating tighter budgets, shifting privacy expectations and fragmented technology stacks. Despite having a recent plethora of advanced tech tools and deeper data sources within their reach, brands’ fundamental marketing tactics haven’t
How taking a unified campaign approach helps brands outperform benchmarks Read More »
The companies, which together reach about 80% of the U.S. market, want to improve targeting and measurement in CTV advertising.
Amazon, Roku address CTV advertising reach and efficiency in new deal Read More »
A watershed moment could be close for advertisers who have long wanted to do more in the gaming channel, as more marketing opportunities arise in premium games. For one thing, the growth of incrementality-based measurement is a boost to games, where advertisers can often reach people who are otherwise very difficult to reach online (such
Premium Games Are Getting More Expensive, And Advertisers See An Opportunity Read More »
Reddit Community Intelligence represents the platform’s most ambitious attempt yet to transform casual user conversations into sophisticated marketing tools. Announced at Cannes Lions 2025, the system promises to mine Reddit’s repository of human discussions for brand insights. But what does this mean for everyday users and the company’s future? Breaking down the Reddit Community Intelligence…
Reddit Community Intelligence turns user posts into marketing gold Read More »
Previously, by February, LGBTQ media and influencers would have been setting up marketing campaigns for Pride month. In recent years, this planning was postponed by a month or two, since the immediacy of digital marketing allows for quicker activation. In 2025, however, the outreach never came. LGBTQ media often operates in the red for much
Advertisers Cut Back On Pride, Leaving LGBTQ Brands And Consumers In The Lurch Read More »
In times of economic uncertainty, marketing budgets are often the first target for cost-cutting. Nearly half of marketers now report feeling significantly less optimistic about the US economy compared to the previous quarter, reflecting heightened anxiety across industries. Yet, indiscriminate cuts can undermine long-term strategic goals and may ultimately cost businesses far more than they
Pivot, Don’t Panic: How Smart CMOs Turn Market Volatility Into Growth Read More »
MyTube Google has quietly increased its level of aggression toward ad-blocker users. People are clamoring about it in forums like Reddit, because many ad-block users suddenly began reporting degraded YouTube video quality. This happened last year, as Mashable reports, although at the time Google denied it was deliberately throttling viewers with ad blockers. This time,
YouTube’s Ad-Blocker Blocking; Is There A Pilot? Read More »
Having decided that the value of live — be it live sports, live shopping, live-streaming, live events or live conversations — is of essential importance to its clients, Omnicom is partnering with several major platforms and publishers to harness live’s power. DIgiday has learned that the holding company today is announcing partnerships with payment platform
Subscribe: Apple Podcasts • Spotify A few years ago, Twitter Beach was one of the Cannes Lions International Festival of Creativity places to be. Before it became X, the platform brought marketers from the Palais to the beach for daytime panels featuring Chrissy Teigen, a celeb the company once dubbed the mayor of Twitter, and
