Marketing

01 Introduction Publishers entered 2025 facing many of the same economic uncertainties that they navigated in 2024. But in addition to grappling with the erosion of traditional income streams, publishers are now navigating how to combat the effects of generative AI as it chips away at traffic-driven revenue from search and social media referrals.  As […]

This story was first published by Digiday sibling Modern Retail Guitar Center CEO Gabe Dalporto admits the chain’s store experience has had plenty of room for improvement. Some employees may know one genre or instrument type inside and out, but are deficient in other areas. Customers may walk into the store wanting an employee to

This WTF guide, sponsored by The Weather Company, digs into what weather targeting is — how it differs from other contextual signals, common misconceptions and misunderstandings and how advertisers across industries can maximize its effectiveness. Amid the many shifts in consumer behaviors, trends and other factors, global brands have now made understanding and leveraging consumer

The CPG giant created a new generative artificial intelligence tool to help personalize advertising while boosting engagement for many of its top brands.

There’s a paradox at play in how marketers are adopting artificial intelligence. Eighty-seven percent of US advertisers say they plan to increase AI usage over the next 12 months. But only 45% feel confident in their understanding of how AI-powered technologies work. That 42-point gap is an indicator of early friction in AI adoption. We

Agency buyers who manage portfolios of Google Ads and Merchant Center accounts are being targeted by sophisticated scam artists who hijack those accounts, drain client funds and sometimes lock out admins for weeks or even months. That’s according to three ad buyers who spoke with AdExchanger anonymously for fear of potential reprisals by Google. This

Guest author: Lydia Havens, Writer, SkillHub Balancing classes, part-time jobs, and personal obligations often leaves US students stretched thin, motivating many to seek academic support when deadlines pile up. Turning to paper writing platforms can be a practical decision rather than an act of dishonesty; these services act as time-saving tools that guide overwhelmed learners…