Marketing

Recent industry research shows a change in how Generation Z discovers and purchases technology products. Many Gen Z buyers rely on creators, seen as ‘real’ people producing honest reviews and real-world demos. So how should brand owners adapt marketing, operations, and measurement methods when trust has moved from institutional branding to individual creators and community?… […]

We all know that we’re supposed to eat our veggies and skip the junk food. But knowing isn’t the same as doing. Marketers instinctively know that better data and higher-quality media drive better outcomes. But bad habits are sticky and they die hard, said Jamie Barnard, CEO of Compliant, a startup that tracks data quality

Mobile apps are now at the center of the consumer relationship. They’re where customers browse, buy, stream, check balances and redeem loyalty rewards. However, app measurement remains one of the weakest links in modern marketing. For years, most attribution models have stopped at the install. A campaign drives a download, a metric gets logged, and

The people who know how best to market to college students are other college students – and that’s doubly true on a social media platform whose entire user base is college students. Teddy Solomon and Ashton Cofer dropped out of Stanford to focus full-time on Fizz, an (optionally) anonymous social media platform they co-founded in 2021

On Google and Meta platforms, AI search becomes the default; TTD might cut its costs; and apparently, toddlers like AI slop on YouTube. The post AI Mode, Activate; The Trade Desk Bends On Agency Incentives appeared first on AdExchanger.

As generative AI alters the algebra around advertising creative, more CMOs hope to lean on science, rather than art, to judge the value of campaign assets and drive media efficiency. British health and beauty retailer Boots has been working with creative data platform CreativeX to pool results from different third-party creative measurement tools and better

This week’s Media Briefing looks at why publishers are adding vertical video feeds to their websites and apps in an effort to boost audience engagement and video advertising dollars. Another pivot to video Business Insider quietly lowers paywall, Politico management found to have violated union’s AI adoption safeguards, and more. Another pivot to video It

We may be closing out 2025, but publishers aren’t retreating from the battle of AI search — some are escalating it, and they expect the fight to stretch deep into 2026.  This week, a U.K. coalition comprised of the Independent Publishers Alliance, non-profit tech-justice company Foxglove, and non-profit advocacy group Movement for the Open Web