Marketing

Marketers didn’t sign up to be spreadsheet jockeys or calendar coordinators; they came to craft stories, shape brands and drive growth. But in reality, campaign deployments have become code for chaos: fighting fires, fulfilling last-minute requests and executing the same plays under slightly different subject lines. While light years ahead of past iterations, today’s marketing […]

It’s an all-too-familiar feeling for tech industry employees: You’re done with work and watching TV when suddenly a commercial comes on for the same B2B vendor you’ve been getting ads for at the office (or, at least, on a different computer screen in your home). Increasingly, you have LinkedIn to thank for that experience. Last

Breaking News One cruel irony of the news business is that news stories drive immense value and earnings – just relatively little for the news publisher.  For instance, there is a growing list of ad industry information resources and publishers that aggregate and curate news from other sources. One example, as profiled in The Wall

2017 called. It wants its keyword blocklists back. Ask a publisher a few weeks ago what kept them up at night, and it wasn’t (just) AI-powered search eroding their traffic or ad tariffs squeezing margins — it was something far more familiar: keyword blocking.  This is a member-exclusive article from Digiday. Continue reading it on

Snapchat is betting that AI-powered ad tech might finally help it shrink the distance between itself and the platforms that have long outpaced it. Last month, the mobile messaging app launched its first major iteration of an AI-powered suite of tools called Smart Campaign Solution — akin to Google’s Performance Max or Meta’s Advantage+ —

Mere months away from closing the ultimate partnership in an acquisition of Interpublic Group (so long as the deal isn’t derailed), holding company Omnicom instead this week at Cannes Lions rolled out a series of partnerships designed to harness the power of live.  The final of seven, Omnicom today unveiled a partnership with Google’s YouTube

Subscribe: Apple Podcasts • Spotify We’ve reached the halfway point of this year’s Cannes Lions International Festival of Creativity and Rachel Lindsay has already lost her voice — not from inhaling sand kicked up along the Croisette, but from networking. It’s the one thing she came to the festival to do. The former Bachelorette turned multimedia

There’s one major way in which Google’s AI-powered search feature AI Mode differs from its traditional search engine — a complex technique used to answer a user’s question called “query fan-out.” AI Mode started rolling out to U.S. users last month, and publishers are still trying to figure out what it means for their SEO strategies.

To receive this daily Cannes briefing over email, please subscribe here. At Cannes, AI is the loudest topic no one wants to talk about publicly. Everyone has an opinion. Few want their names attached to it.  That’s the thing about this year’s biggest theme. It’s not just AI itself that’s destabilizing the industry. It’s the

Chris Feo, Chief Business Officer, Experian Marketing Services Marketers are under more pressure than ever to deliver personalized, high-performing ad campaigns — all while navigating tighter budgets, shifting privacy expectations and fragmented technology stacks.  Despite having a recent plethora of advanced tech tools and deeper data sources within their reach, brands’ fundamental marketing tactics haven’t