Marketing

When footage of Astronomer’s CEO and chief people officer at a Coldplay concert went viral last summer, it quickly spiralled from a lighthearted clip into a reputational crisis. In hours, global headlines framed the incident as a test of leadership and accountability. Astronomer’s communications team eventually defused the situation with a quick, transparent response, but… […]

Welcome and welcome back to the AdExchanger Commerce Media Newsletter. I’m James Hercher, your guide through this messy terrain. For this week’s edition, I caught up with Julio Loredo, senior director of media at Shipt, the same-day delivery service owned by Target. Loredo is in an interesting position – by which I mean the “senior

Pinterest’s CEO doesn’t want Google divested; most consumer spending comes from the rich; and the “Sephora kids” aren’t alright. The post Ready To Stick With Google; Banking On High Earners appeared first on AdExchanger.

As creators rise, publishers are finding that they can partner with creators to produce original content and generate value for both sides of the equation. Over the past year, the sports news publication EssentiallySports has employed creators to make in-house video and editorial content around major tentpole sporting events — and thus far, the experiment has

This week’s Media Briefing recaps what publishers had to say about Google’s changes to its search experience and results page — and its impact on their referral traffic and their relationship with the tech giant — during the Digiday Publishing Summit’s closed-door town hall sessions. Overheard at DPS Trump sues NYT, Penske sues Google, and

No doubt, generative AI tools have optimized the creative process, edging marketers closer to personalized content at scale. But not all marketers are sold on AI for final campaign assets, especially ones with human likeness. While generative AI has been used by the industry at large to produce everything from pitch decks to campaign assets,

Elliott Hill needs a good holiday. The CEO of Nike promised shareholders and analysts in June that his company had now borne the worst side effects of his turnaround treatment. “We believe full recovery will take time,” he said during its Q4 earnings call. At the end of this month, they’ll want to see early

Bloomberg Media has yet to sign a content licensing deal with any AI company. And the business news publisher’s CEO Karen Saltser explained why on stage at the Digiday Publishing Summit in Miami, Florida, on Monday. “The choice we made at the time and to date is still not to license for training. Certainly we’re

As audience behavior evolves to include cross-platform media consumption, advertisers are responding to this shift by demanding outcome-focused, cross-platform advertising campaign strategies. To keep up with this increased demand, publishers must adopt new technologies to move forward. The goal is to create tech stacks that address the challenge of cross-platform ad sales and improve efficiency.