Marketing

Consumer spending on Black Friday Cyber Monday was up 7%. But prices are high, and the most affluent customers are doing the most spending in the US. Plus: the challenges faced by the ad buyers managing campaigns on Meta during Glitchmas. The post The Incredibly High Stakes Of Black Friday appeared first on AdExchanger.

Is it too soon to start thinking about New Year’s resolutions? Since taking on AdExchanger’s CTV beat at the beginning of March, I’ve learned a lot about the industry from the perspectives of publishers, measurement companies, platforms and even a few brands. So next year, to round out my education, I’m setting a goal for

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … and happy Thanksgiving! The post Comic: Resold Actually appeared first on AdExchanger.

The metaverse hype is over; Apple Maps forays into advertising; and streamers vie for HBO Max and the WBD studio archive. The post A Meta Success; From Paradise To Ad Placements appeared first on AdExchanger.

Programmatic marketers may not understand AI but they’re even more unsure of themselves.  That was the undercurrent at this week’s Digiday Programmatic Marketing Summit in New Orleans.  This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

This story was first published by Digiday sibling Modern Retail. This holiday season, more people are consulting ChatGPT for gift ideas or asking Google’s Gemini to find them the best Black Friday deals.  And naturally, the brands that are seeing the biggest boost from this shift in consumer behavior are some of the biggest retailers. 

Creators and the creator economy aren’t going anywhere, given the market has truly embraced just how important they are to the industry, and it’s no longer a nice-to-have. Which is why Digiday has charted how the creator economy is expected to expand in 2026, including revenue, the types of creators brands are planning to work