TikTok’s future in the U.S. is becoming less murky but clarity doesn’t mean comfort for marketers. What’s emerging is a likely scenario where a new, domestically-owned version of the app runs on a licensed copy of TikTok’s core algorithm — essentially, TikTok U.S. For marketers, that creates more confusion than closure. A split app reality […]
Even with a new U.S. TikTok deal in sight, marketers feel uneasy Read More »
During the annual two-day DMexco ad tech, media and marketing conference held this week in Cologne, Germany, Digiday participated in four onstage fireside interviews that touched on a variety of top-of-mind topics for the 40,000 or so execs in attendance. They ranged from adopting a more agency-led mindset in the attempt to make commerce a
The Rundown: Recapping Digiday’s four onstage interviews during DMexco 2025 Read More »
The Digiday+ Future of Marketing Briefing will be your guide to what it actually means to be in this business today. Sometimes that’ll mean talking to CMOs. Other times, it’ll mean exploring ad tech, agencies, creators, streaming, AI – whatever’s shaping the marketing class and those who operate in and around it. This is the first
Future of Marketing Briefing: In the age of AI, the CMO role gets a corporate makeover Read More »
A heated debate over transaction IDs (TIDs) has raged since last month when Prebid announced a major update to how it handles TIDs. After digesting the new Prebid policy for a few weeks, the publisher ad network Raptive is now entering the fray with a proposal it hopes will satisfy both the buy side’s and
How Encryption Keys Could Resolve The TID Furor Read More »
A new artificial intelligence feature is designed to help advertisers and agencies find and connect with relevant creators more easily.
YouTube simplifies brand, creator partnerships with new solutions Read More »
Cinnamon Toast Crunch’s “Must Cinnadust” campaign generated a 500% increase in social engagement and drove growth, the company reported.
General Mills outlines marketing spend increase to help return to growth Read More »
The fast-growing company has turned away from posts that just highlight its low prices and toward more playful, culturally relevant content, its marketing director said in an interview.
How Aldi revamped its social media strategy — and why it’s working Read More »
The retailer touted the strength of its advertising services for brand partners during its inaugural Best Buy Ads showcase.
Best Buy builds retail media chops with in-store takeovers, sports deals Read More »
In today’s outcomes-driven ad market, out-of-home (OOH) media is still playing catch-up with digital-native channels in the measurement race. The pressure on OOH marketers to prove outcomes is growing, said Ginny Deitchler, SVP of strategic growth and partnerships at OOH specialist agency ODN. This pressure has grown more acute, she said, as mobile location data-based
Clear Channel Brings Mid-Flight Measurement To Its OOH Network Read More »
When footage of Astronomer’s CEO and chief people officer at a Coldplay concert went viral last summer, it quickly spiralled from a lighthearted clip into a reputational crisis. In hours, global headlines framed the incident as a test of leadership and accountability. Astronomer’s communications team eventually defused the situation with a quick, transparent response, but…
Silence isn’t safe: Why brands need transparency to build trust Read More »
