Marketing

The open internet didn’t grow opaque because of a single bad actor or decision. Marketers chased cheap scale, and the ecosystem expanded around that demand. New intermediaries, auction layers and resellers piled on, creating complexity that no one fully intended. Even earnest transparency pushes on the demand side were diluted as the sell side sprawled […]

It can sometimes be a fine line between a promise and a threat — but that’s where generative AI stands in its application to the media agency world today. At least that’s the biggest takeaway from a Town Hall discussion at last week’s Programmatic Marketing Summit, held in New Orleans as the last of Digiday’s

Thanks to mitigated tariff effects and the AI boom, WPP Media’s 2025 ad spend forecast has good news for marketers. The post WPP Raises Its Ad Growth Forecast Thanks To The AI Boom – But That Doesn’t Mean It Will Last appeared first on AdExchanger.

After a prolonged will-they, won’t-they phase between Paramount Skydance and Warner Bros. Discovery, Netflix swooped in with an $83 billion offer on Friday to acquire the Warner Bros. side of the business. The post Netflix Plans To Acquire Warner Bros. For $83 Billion appeared first on AdExchanger.

Meta has finally entered the AI content licensing fray.  The platform has secured seven, multi-year AI content licensing deals with publishers, including CNN, Fox News, People Inc., USA Today Co., to incorporate their content into its large language model (LLM), Llama. In the coming days, new and archival content from across People Inc.’s household brand

Hopefully everyone feels good coming out of Thanksgiving and America’s November shopaganza, BFCM, the Cyber Five, or whatever you call it. May your Q5’s be merry and bright and full of attributable sales. Now back to business. Which is to say, Criteo’s entrance to the AI arena. On Tuesday this week, Criteo debuted some new