Marketing

This story was originally published on sister site, Modern Retail. In 2019, Walmart’s e-commerce chief at the time, Marc Lore, drew a line in the sand. “You’ll notice that we don’t sell the No. 1, 2 slots in search — like some of our competitors do,” he said at Recode’s CodeCommerce conference that year, positioning

Ariel Deitz, vp, east at Blis Many marketers are curious about omnichannel advertising, but often settle for multichannel, where multiple channels are activated but not orchestrated into a cohesive strategy. In reality, most campaigns are still a patchwork of siloed tactics, but in a fragmented media landscape, simply showing up across channels isn’t enough. Access

TV is one of the fastest-changing ad channels — which says a lot in the context of today’s ad landscape. The way viewers access content and entertainment through TV is shifting at a breakneck speed. And so, too, must the way advertisers reach those viewers. Earlier this year, Nielsen reported that, for the first time,

Digital advertising has never offered more ways to connect with people — but with that abundance comes complexity. Marketers now have more channels and formats to reach consumers, and people engage with ads in more varied ways than ever before. This raises questions: Should ads optimize for clicks, views, likes or something else? The consumer

The Prebid Summit in New York City on Tuesday offered plenty of new details about The Trade Desk’s OpenAds and PubDesk products that were announced earlier this month. For one thing, OpenAds – TTD’s version of a Prebid auction, but still with universal Transaction IDs (TIDs) – will require TID sharing, TTD GM of Product

Domain extensions, or top-level domains (TLDs), have been around for decades. As the internet continues its rapid expansion, traditional TLDs have been claimed with increasing frequency, making it difficult for businesses to find available, appropriate and memorable online addresses. That’s why domain strategy is becoming a core component of brand identity and a key point

The Reckitt-owned brand is marketing its Lysol Air Sanitizer via social videos that advise consumers how to cope with loved ones’ odorous passions.

A new integration powered by Amazon Ads’ retail media data is meant to drive “more measurable business outcomes” for E.l.f. on the platform.