Marketing

Cross-media measurement has long been a sort of Holy Grail for the media and marketing industries — long sought but never found in its perfect form. Could it be that, like the giant eagles that come to the rescue of Frodo Baggins and Sam Gamgee at the end of Lord of the Rings, that Aquila […]

Zach Morrison, Chief Executive Officer and board director, Tinuiti In marketing — as in all aspects of growing a business overall — it’s imperative to know up front how much a team is willing to lose, how long they’re willing to try and when to walk away. Yet, too often, waste is treated like a

Advertising using AI-doctored images could spark legal issues if the images are misleading. Plus: the commerce reckoning. The post What Ad Lawyers Are Saying About AI appeared first on AdExchanger.

Tuesday’s CIMM schedule concluded with a panel called “Fact Vs. Fiction: The Futurist POV on Media in 2030,” where the audience weighed in on predictions about what the ad tech industry will look like in five years. The post Three Predictions That Everyone At CIMM Thinks Will Be Fact By 2030 (And One They Didn’t)

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …  Click here to see what inspired this week’s comic! The post Comic: The Crawling AI appeared first on AdExchanger.

Jimmy Kimmel Live has been suspended due to comments on Charlie Kirk; Samsung is bringing ads to your fridge; and TTD eliminates the Programmatic Table. The post Always Be Closing; ‘Sadsung’ Fridges appeared first on AdExchanger.

The Hill’s social traffic is growing — and the publication believes its increased social engagement is the source of the bump. After experiencing an increase in Facebook referral traffic earlier this year, The Hill’s social traffic is continuing to climb in the second half of 2025. Year-over-year between September 2024 and September 2025, The Hill’s overall