Marketing

Generative AI mania is transforming how users find information on the internet. And, as referrals from traditional search drop off, some publishers are scrambling to strike licensing deals that will ensure their content gets surfaced – and cited – by AI tools. Financial news outlet Benzinga isn’t new to the licensing game, said Clint Rhea, […]

We’ve seen this movie before. A new tech-fueled, transformative business opportunity emerges; irrational exuberance takes over; and the bubble ultimately bursts. This is what happened 25 years ago with the dot.com era and then, much less spectacularly, with the programmatic, personalized digital advertising era and its poster boy for bad behavior, retargeting. When it comes

Expect more ad agency holdco consolidation in the next year; people are starting to talk like ChatGPT; inside the weirdness of matching political funds. The post Is Agency M&A Just Getting Started?; Speaking The Bot Lingo appeared first on AdExchanger.

Spotify’s video podcast partner program is gaining traction with smaller creators drawn to its direct payouts — but major podcast networks remain hesitant, citing the lack of dynamic ad support for subscriber-only content. Spotify launched its Partner Program in January, giving creators their first opportunity to share video content, and receive a cut of its

When podcast networks started using AI to translate shows into other languages last year, media buyers were skeptical. Voices ranged from awkwardly robotic to wildly inaccurate. The tech has come a long way since then — which is why iHeartMedia chose to take its time. More than a year after iHeartMedia execs told Digiday they

Much of the chatter at Cannes Lions last week (heard and overheard by my colleagues) fixated on AI’s ability to generate content faster or reduce production costs. That’s all well and good, but timesheet and dollar savings don’t tell the whole story when it comes to the practical applications of AI already taking hold within

Digital ad spend is plateauing, with growth rates slowing considerably between now and 2028, especially when compared to the boom times such as the immediate post-pandemic era. EMarketer research further predicted the days of double-digit growth rates will soon be over with year-on-year growth to be just 8.7% in 2028 — compared that to the market

Here and gone before you know it, here’s what you might have missed from Cannes Lions 2025 across our coverage areas. A fun thing: compare the themes to how they were discussed last year. Media DoubleVerify casts itself as news ally in Cannes — as scrutiny mounts. Marketing Marketers demanded actual, tangible case studies of

AI was the buzzword of the week at Cannes Lions but platforms behind it were largely out of the public eye. CMOs suspect that won’t be the case for long. Perplexity, ChatGPT and others may be holding off on the full-blown ad pitch but the economics say that will shift. GPUs, cloud computing, data pipelines,

What’s holding back progress in cross-media measurement?  Akhil Parekh, Chief Product Officer at Nielsen, explains what needs to shift to make it a reality. The post Akhil Parekh, Chief Product Officer, Nielsen on Cross-Media Measurement | Cannes 2025 appeared first on AdExchanger.