Marketing

By tapping benefits offered by the multi-enterprise business networks, suppliers can connect procurement and supply chain processes across their supplier ecosystems.

Privacy isn’t binary. Data can be considered either highly private or not, depending on the context in which it’s shared and each individual’s personal preferences, said Chris Mufarrige, director of the Federal Trade Commission’s Bureau of Consumer Protection, speaking at the NAD’s annual conference in Washington, DC, earlier this week. Any framework for privacy protection

The Trade Desk recently classified SSPs as resellers and doubled down on a strategy that has been in place for years: establishing direct connections to supply sources. The stated goal is to deduplicate bid requests in pursuit of perfect supply-path optimization, all under TTD’s roof. This strategy shines a spotlight on SSPs, which are now

The Google trial remedy phase is about to begin; not all of YouTube’s AI plans are hitting; and The Trade Desk’s Kokai pitch decks leave something to be desired. The post Court Is Back In Session; YouTube to ArtificialTube appeared first on AdExchanger.

The New York Times’ editorial team is using AI technology to pursue a host of stories it couldn’t tackle before, as they involved huge and messy datasets. The team behind figuring out how to use AI to parse through hundreds of hours of video or thousands of datapoints is led by Zach Seward, The New

The ad tech trial many thought would go nowhere has done the unthinkable: it delivered. Judge Leonie Brinkema ruled that Google illegally monopolized the digital advertising market – validating years of industry gripes.  The court found that Google violated U.S. antitrust laws by monopolizing the markets for publisher ad servers with DoubleClick for Publishers, and

Amazon has a problem. Ads sold off-platform still lag behind the performance of those running inside its own walls. To close that gap, the company is leaning on publishers — using their data to improve targeting and drive better outcomes for advertisers. If the model works, spend flows through Amazon’s buying platform, and publishers get a

As Google’s AI Overviews threaten to chip away at publishers’ search traffic, The Sun is betting big on something harder to displace: original long-form video. Over the past nine months, video’s share of the publisher’s digital revenue has nearly doubled, climbing from 9 percent in January to 18 percent today, as advertisers shift spend into

From YouTube broadcasters to credentialed TikTokers, sports rights owners are embracing creators — and rethinking what a media partner looks like. In recent weeks, Germany’s Bundesliga became the first top-tier league to award live match rights in the U.K. to YouTube personalities like Mark Goldbridge, whose “That’s Football” channel boasts millions of subscribers. In Brazil,

Cross-media measurement has long been a sort of Holy Grail for the media and marketing industries — long sought but never found in its perfect form. Could it be that, like the giant eagles that come to the rescue of Frodo Baggins and Sam Gamgee at the end of Lord of the Rings, that Aquila