Fragmentation was on the list of hot topics at Cannes 2025. Allison Schiff, Managing Editor of AdExchanger sat with MiQ’s Tom Richards to learn how MiQ is unifying the complex programmatic landscape for advertisers with MiQ Sigma, a conversational AI agent that transforms hours of manual work into moments of strategic insight. Discover how MiQ […]
Shifting attitudes toward luxury have created an opening for newer, more agile and culturally relevant brands to make inroads.
Luxury brands face global, generational challenges, report says Read More »
The maker of soaps, shampoos and lotions has become well known for innuendo-laced ads starring “Euphoria” actor Sydney Sweeney.
Unilever acquires Dr. Squatch, valuing brand’s viral marketing to Gen Z men Read More »
As it looks to become a $1 billion business, the hydration line recently took over Times Square to establish 4 p.m. as “I.V. O’Clock.”
How Liquid I.V.’s marketing supports its growth surge under Unilever Read More »
Some retailers that once wholeheartedly celebrated and supported the LGBTQ+ community have pulled away. What if they want to rejoin the party?
How ditching Pride now could hurt brands later Read More »
Executives talk loyalty during a virtual live event with Marketing Dive, CX Dive, Hotel Dive and Restaurant Dive.
How brands can make better use of loyalty data Read More »
With its sunny skies and vacation-y atmosphere, the Cannes Lions is a place of optimism, where the industry sees its woes through rose-colored glasses. Which means the uncertain global economic climate and the political landscape back in les États-Unis haven’t been emphasized. But discussions about AI – which is disrupting ad agencies, ad tech and
Charlotte Maines, Head of Fire TV, Alexa, and Tablets at Amazon, joins AdExchanger to discuss how AI is revolutionizing content discovery, advertising, and the connected home. From personalized recommendations to voice-powered engagement, she reveals how Amazon’s ecosystem is driving immersive brand experiences. Discover how AI and cross-device innovation are shaping the future of streaming and
Publishers need a lot of things. They need to collect more first-party data; they need their readers to authenticate; they need reliable, consent-based information to maximize their ad revenue. Easier said than done. The majority of people don’t subscribe and log into publisher sites; they hit a paywall and immediately bounce elsewhere with a click
Authentication Is Tough, But Publishers Cannes Make It Happen Read More »
Generative AI mania is transforming how users find information on the internet. And, as referrals from traditional search drop off, some publishers are scrambling to strike licensing deals that will ensure their content gets surfaced – and cited – by AI tools. Financial news outlet Benzinga isn’t new to the licensing game, said Clint Rhea,
AI Search Adoption Is Boosting Benzinga’s Data Licensing Biz Read More »
