The pasture-raised eggs brand teamed with cast member Liza Colón-Zayas for a spot that will air ahead of each episode of the series’ latest season.
Vital Farms cooks up sponsorship, custom ad for Hulu hit ‘The Bear’ Read More »
In a world where privacy regulations are tightening and third-party cookies are increasingly unreliable, first-party data has emerged as a cornerstone of modern marketing strategy. Yet, despite its clear advantages – greater accuracy, compliance and customer insight – many enterprise brands have yet to fully unlock its potential. Why does the gap between the promise of first-party
Why First-Party Data Still Isn’t Delivering – And What Brands Can Do About It Read More »
The world of agentic AI commerce is booming right now. PayPal, Amazon, the big credit card companies, Walmart and more are in on the trend and purportedly believe it’s not a trend at all, but the future of shopping. Although it’s not just global behemoths. New Generation AI, a startup founded last year, is looking
Agentic Commerce For All Read More »
Cannes We Do Better Panels and presentations at Cannes this year overflowed with optimism for AI-generated creative and other applications of AI tech. And yes, AI will fundamentally change the way marketing and personalization work. But “behind closed doors,” Tracy-Ann Lim, JP Morgan Chase’s chief media officer, tells Ad Age, there are other private conversations
Candor, But Only Behind Closed Doors; The Agent And The Agentic Read More »
TikTok still faces a ban in the United States. But based on the signals they’re getting from the platforms’ agency reps and their own risk calculations, media buyers and brand marketers are willing to bet it isn’t going anywhere. In fact, despite caveats over the platform’s future, investment is rising. Rather than slow down in
After third postponement, media buyers don’t believe TikTok is going to be banned Read More »
It seems the ad networks have finally hit their maturation curve, inking partnerships with ad tech and off-site platforms to prove their value beyond lower-funnel conversions. Last week, a flurry of product, measurement and partnership announcements came out of this year’s Cannes Lions International Festival of Creativity from the likes of DoorDash Ads, Albertsons Media
Retail media hits maturation curve, eyeing brand budgets with full-funnel makeover Read More »
Eight months after quietly rolling out Performance+, Pinterest is now turning up the volume. The platform’s bid to automate more of its ad business is moving from test phase to full-throated sales pitch. CEO Bill Ready teed it up recently on the company’s most recent earning call: “While we’re pleased with our progress, we’re still
Pitch deck: Pinterest’s Performance+ AI tool makes its case Read More »
This week’s Media Briefing looks at how execs at BBC, The New York Times and Reuters are grappling with younger audiences turning to social platforms and news influencers for information. News publishing execs are working to meet audiences where they are and in the formats that they prefer, even though those social and video platforms
The U.K.’s Competition Markets Authority is taking up publishers’ fight against Google’s search grip. The watchdog said on Tuesday that it wants to set more binding rules around how Google operates search in the U.K. and how publishers’ content is used, including AI Overviews. That’s a monumental task. And let’s face it, a lot of
The Rundown: What CMA’s crackdown on Google really means for publishers Read More »
In a media landscape that’s more fragmented than ever, brands face mounting pressure to prove ROI and outmaneuver competitors, especially as budgets tighten. Nielsen’s Matt Devitt breaks down how marketers can gain a competitive edge by leveraging accurate, comparable data across channels and understanding their share of voice in the broader market. He also tackles
