Marketing

NBCU used this year’s Olympic Winter Games to lean further into programmatic buying for live sports at scale. NBCU also made Olympics inventory available through Comcast’s Universal Ads self-serve platform for the first time and used AI for creative review and campaign optimization in near real time. The post How Programmatic – And AI – […]

For all the talk about AI transforming marketing, many brands still wait weeks just to push a single audience from a CRM into paid media – a lag that’s hard to square with the rise of autonomous AI agents. “But that’s actually pretty normal in the industry,” said Rio Longacre, a partner and global ad

Retailers have spent years trying to read demand earlier, react to trends faster, and make shopping feel less fragmented across stores and apps. In the highly competitive retail sector, Target is now tying more of that work to AI as it tries to return to sales growth and sharpen how it plans products, serves shoppers,

Crossplay is NYT’s first two-player game, and marks the first time that users will see ads within the game experience itself. The post Behind NYT’s First Foray Into In-Game Advertising appeared first on AdExchanger.

Amazon’s Fire TV redesign is extra friendly for ads; Anthropic benefits from its newfound spine; and the children yearn for the malls. The post The Amazon Ads Spigot; Has Claude Earned Its Newfound Consumer Trust? appeared first on AdExchanger.

OpenAI may be cosying up to ad tech vendors to get its ads business off the ground, but they’re already a means to an end – the real goal is for OpenAI to own the stack itself. The company is currently hiring a monetization infrastructure engineer to build its ads systems from the ground up,

This story was first published by Digiday sibling ModernRetail One of the key messages from Target as it looks to turn around its sales slump under new CEO Michael Fiddelke is that it has sharpened its focus. At its annual meeting with investors on Tuesday in Minneapolis, executives at the company constantly emphasized the changes

Subscribe: Apple Podcasts • Spotify If it seems like TikTok has been quiet post-ban threats, that’s because it has. But make no mistake —quiet doesn’t mean silent. Since its legal woes have been resolved, and the U.S. app was spun out earlier this year, TikTok has taken a muted approach to business. The platform is

GEO is an acronym now flooding many media execs’ inboxes, as vendors fall over themselves to capitalize on the wave of interest. Short for “generative engine optimization,” a growing number of vendors are pitching their GEO services to optimize content for chatbots and AI search engines, claiming they can help brands and media companies boost