Comic: Benchmarking
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Benchmarking appeared first on AdExchanger.
Comic: Benchmarking Read More »
Marketing
Primed For Upfronts; How Much AI Is Too Much AI?
Measurement and performance are expected to dominate convos at upfronts; Tubi doubles down on AI; and Meta takes down ads encouraging anti-Meta lawsuits. The post Primed For Upfronts; How Much AI Is Too Much AI? appeared first on AdExchanger.
Primed For Upfronts; How Much AI Is Too Much AI? Read More »
OpenAI has quietly launched its ads manager as it races to build out its ads business
OpenAI launched an ads manager last week — the latest move in its fast expanding advertising business, Digiday has learned. The tool — described by those with access as serviceable and broadly similar in layout to Google Ads — is a test within a test accessible to only a handful of advertisers. But it represents
OpenAI has quietly launched its ads manager as it races to build out its ads business Read More »
Why Pfizer and other blue-chip brands are building internal AI search hubs to reclaim control
The ad industry’s latest dernier cri is going in-house. Marketers at major advertisers, such as Pfizer, are pulling generative engine optimization (GEO) expertise inside the tent as their sense of urgency over search’s shifting landscape grows. Pfizer officially transitioned its SEO and AI discoverability efforts to its in-house team this week, according to a LinkedIn
How did Nike’s embattled heritage brand Converse reach a 15-year revenue low?
This story was first published by Digiday sibiling Glossy The Converse Chuck Taylor is one of the most iconic shoes in footwear history, and yet the brand that makes it has been struggling. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
How did Nike’s embattled heritage brand Converse reach a 15-year revenue low? Read More »
Future of Marketing Briefing: The ad industry has an AI label problem
People no longer trust what they see, and the ad industry hasn’t agreed on what honesty looks like in response. Does an AI-generated background warrant a label? What about a synthesized soundtrack? Or does the threshold only kick in when it’s a human face, a product claim or a body that never existed? These feel
Future of Marketing Briefing: The ad industry has an AI label problem Read More »
While AI is building the web faster than ever, accessibility can’t be left behind
Chad Sollis, Chief Marketing Officer, AudioEye AI has given marketers something they’ve wanted for years: speed. Landing pages that used to take weeks now take minutes, and product content scales without headcount. That’s genuinely good news, but speed has a side effect that most marketing teams haven’t fully reckoned with yet. The experiences being built
While AI is building the web faster than ever, accessibility can’t be left behind Read More »
Kotex displays art inspired by menstruation to confront taboos
The mobile-heavy campaign strategically places QR codes near major museums to draw attention to a virtual gallery.
Kotex displays art inspired by menstruation to confront taboos Read More »
Svedka addresses Gen Z’s digital burnout with Y2K-inspired flip phone
The Svedphone includes only two features — the ability to call and text — and follows the brand’s poorly received AI-generated Super Bowl ad.
Svedka addresses Gen Z’s digital burnout with Y2K-inspired flip phone Read More »
Publicis leans on Microsoft in race to lead agentic AI for marketers
The Epsilon identity solution and consultancy arm Sapient are in focus while Publicis is also taking over Microsoft’s sizable global media business.
Publicis leans on Microsoft in race to lead agentic AI for marketers Read More »