Scott Fenton has a man bun, tattoos, and a Travis Scott sneaker collection visible over his shoulder on Zoom calls. He is also, improbably, the brand director of Chelsea Football Club — a role that, at most Premier League clubs, is still written up as a commercial function: ticketing and memberships, partnership activation, fanbase growth, […]
OpenAI’s advertising platform remains a building site, but marketers remain incredibly keen to forge alliances with the generative AI leader. L’Oréal is the latest to strike a deal, this week unveiling a partnership to give it a leg up in product discovery and to use the organization’s latest models in its CreAItech marketing production system.
L’Oréal accelerates generative AI content engine with fresh OpenAI deal Read More »
Ahead of any given Cannes, at 7:49 a.m. a villa is being checked for internet speed. Thirty minutes away at the airport in Nice, a flight has just landed, while a driver is already working through three last minute amended pick up lists and a detour on his phone. On the Croisette, a beach stage
Invisible Cannes: The hidden workforce behind the Croisette Read More »
Stagwell has launched The Media Machine, a media-side extension of The Machine, Digiday has learned. The Media Machine is essentially the challenger holding company’s equivalent of an operating system, powered and empowered by AI. The Media Machine extends what Stagwell has spent the better part of two years building with The Machine (but which formally
Stagwell enhances its AI-powered tools on the media side Read More »
AI may be facing an ROI reckoning. Brands, agencies and tech vendors alike are starting to face harder questions about whether generative AI can deliver the meaningful business results it promises. The honeymoon phase, however, isn’t over yet. DUDE Wipes has AI tools across the company, reducing man hours in supply chain tasks — providing employees
As AI scrutiny grows, DUDE Wipes points to supply chain savings and productivity gains Read More »
Remember last month when James Murdoch’s Lupa Systems acquired roughly half of Vox Media, specifically New York Magazine, Vox and its podcast network? Well, the other shoe – err, sale – has dropped. The post What Remains Of Vox Media Is Getting Bought By Penske Media Corp. appeared first on AdExchanger.
What Remains Of Vox Media Is Getting Bought By Penske Media Corp. Read More »
Sam Joachim, senior director, client services, Tatari Every brand running a CTV campaign is chasing efficiency — lower CPMs, tighter targeting, faster iteration. This makes streaming sponsorships look like the last thing a marketer would want to budget for, with higher CPMs, non-cancellable commitments and premium inventory that costs more than anything else in the
Why streaming sponsorships are the most efficient buy in TV Read More »
The Trade Desk is muscling its way into the TV operating system business with its Ventura OS – but the real story is what TTD’s ambitions reveal about conflicts of interest within the industry and the inherent mismatch between consumer and advertiser needs. The post Inside The Trade Desk’s Pitch For Ventura TV OS appeared
Inside The Trade Desk’s Pitch For Ventura TV OS Read More »
Alex Boras, president of Blis U.S., part of T-Mobile Advertising Solutions For the past few years, the ad tech industry has been focused on what it stands to lose: cookies, IDs, third-party signals — the conversation has been almost entirely about subtraction. Enough time hasn’t been spent on what the industry already has. Continue reading
The most complete signal in advertising is hiding in plain sight Read More »
Linear TV is grabbing attention once again. This time as the broadcast and streaming media worlds are being tied together by major M&A deals. There’s the recent news of Fox’s $22 billion acquisition of Roku and Paramount’s merger with Warner Bros. Discovery (will it be PWBD? Or another rebrand? TV Land waits on tenterhooks), which
Mergers And Operating Systems Are Reshaping TV Ads Read More »
