Miroma Group Acquires Ad Results Media For Big U.S. Push
ARM oversees $750M in media investments annually.
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Marketing
Rewriting the Brand Discovery Playbook in the AI Era
This post was created in partnership with Moloco Key takeaways Marketing leaders are grappling with how AI is reshaping traditional funnels, whether it’s through generative AI summaries usurping consumer clicks, […]
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How Instacart is cultivating full-funnel marketing with video, AI
Ali Miller, general manager of advertising, breaks down a new short-form vertical video feed and how Instacart plans to bring ads into its AI assistant.
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When Every Moment Becomes a Shopping Moment
This post was created in partnership with Roundel Key takeaways Shopping no longer starts in one place—or follows a predictable path. During an ADWEEK House Cannes Lions group chat co-hosted […]
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Why Major UK Publishers Are Finally Joining Forces To Curate Ad Inventory
The trending topic of deal curation has taken the ad industry by storm lately as media buyers seek to separate the open web’s wheat from the chaff. But some publishers have griped about their lack of control over how ad tech vendors assemble these curated packages. Others complained that curation deals compete with their own
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Streaming Is Becoming a Storefront
This post was created in partnership with Paramount Advertising Connected TV is evolving into more than a viewing platform—it is becoming a dynamic bridge between storytelling, commerce, and consumer action. […]
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How Brands Can Build Creative Infrastructure for the AI Era
This post was created in partnership with Empathy Lab The campaign had a good run. One big idea launched everywhere, studied, repeated. Now? Not so much. During an ADWEEK House […]
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What Walmart’s Vibe.co deal means for CTV, retail media convergence
The acquisition of the platform designed for small- and mid-sized businesses, reportedly for $1.2 billion, speaks to the evolution of streaming TV advertising.
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E.l.f. taps into soccer fandom with NWSL, World Cup activations
The marketer will have a presence at FootballCo’s House of Goal, a cultural soccer fan fest in New York, helping it engage with the sport’s broad fandom.
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How challenger brands can stand out with fewer marketing swings
Dan Eisenberg, CMO at Chicago-based agency Blue Chip discusses how brands such as Bob’s Red Mill compete against corporate giants.
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