Marketing

Meta wants marketers to trust the machine. Advantage+ Shopping Campaigns (ASC), Meta’s automated ad product, promises to take care of everything – budgeting, creative, targeting, optimization. Just hand over the keys. But here’s a plot twist: Automation doesn’t always work better than manual campaign management. Last year, ad measurement startup Haus kicked off a large-scale study […]

Publisher monetization choices are among the most covered and critiqued aspects of our industry. I’m as guilty as anyone; it has been the throughline of everything I’ve written about since 2023. If you’d prefer to skip the archives, here’s the summary: The core challenge with publisher monetization is the perception that more partners, requests and

Prebid changes its mind on universal TIDs; streaming media takes advantage of live events; and short-form video clips are (still) all the rage. The post Never Mind About The Whole TID Thing; Live Sports Still Wins On Universal Reach appeared first on AdExchanger.

When Caroline Giegerich talks to marketers about AI-generated video, the discussion always seems to orbit the same point: risk. Not the dystopian kind — the reputational kind. Giegerich, the IAB’s vp of AI, recalled a moment that emphasized it. A friend at The Weather Company recently showed her an image of an RV created by an

The Financial Times is building an AI that doesn’t just know who will pay — it’s learning who will stay.  After nearly a year of running its AI paywall, the publisher’s focus is shifting to retention. A new model, due early next year, will connect directly to the existing paywall, feeding insights from long-tenure subscribers

British tabloid newspaper The Sun is building an AI agent for its programmatic advertising business, as it looks to prepare for when demand-side partners push agentic media buying at scale. The Sun’s evp and publisher Dominic Carter said he has been watching the recent technological developments and demand for agentic media trading from the likes