This week’s Media Briefing looks into Cloudflare’s new tool that lets publishers block all AI crawlers – at the click of a button – and why publishers are celebrating. An end to publishers’ AI crawler Whack-a-Mole Google ends tests of a feature that previewed recipes, Forbes CEO shares AI strategy, and more. Cloudflare’s red-button blocker […]
At first glance, Cluely reads like a parody of startup culture. A 21-year-old founder broadcasting viral videos about chatting on job interviews, dating with AI overlay and hosting parties shut down for “too much aura”. And yet here we are: Andreessen Horowitz just led a $15 million investment into the startup that turns a person’s
What AI startup Cluely gets — and ad tech forgets — about attention Read More »
Condé Nast execs are pressured to retain ad dollars after Anna Wintour announced last week that she will no longer oversee the day-to-day operations of Vogue, the luxury brand she has led as editor-in-chief since 1988. Wintour will remain in her broader roles as Condé Nast’s chief content officer and global editorial director for Vogue.
Rising demand among marketers for AI search expertise is driving more agencies to create specialist units intended to help clients navigate the tech and its impact on consumer habits. In recent months media shops like Jellyfish, Wpromote and Kepler have each launched or expanded AI search services that offer clients a means of partially gauging
Agencies create specialist units to help marketers’ solve for AI search gatekeepers Read More »
Cloudflare is testing a new way for websites to charge AI companies that use their content to train models, run inference, or power search. The new feature, called Pay per Crawl, lets website owners set their own terms for how and when AI bots can access their sites. By default, Cloudflare now blocks AI crawlers…
Cloudflare launches ‘Pay per Crawl’ to help sites monetise AI access Read More »
Georgina Bankier, vp, global platform partnerships, Dun & Bradstreet In today’s fractured media environment, connected TV and retail media are dominating advertiser attention — and their budgets. CTV ad spending is projected to reach $33.35 billion this year, while retail media’s 19.7% growth will be more than double the growth in overall digital ad spending
In CTV, retail media and emerging channels, third-party data is more important than ever Read More »
DV Authentic Attention for Social and Snap Attention Measurement, respectively, combine ad exposure data with Lumen eye-tracking technology.
DoubleVerify, IAS develop attention measurement solutions for Snap Read More »
The brand, which recently launched its largest marketing campaign yet, is setting up an in-game shop that will feature new releases on an ongoing basis.
Puma brings popular shoes to Fortnite as sportswear marketing evolves Read More »
“Delivered to Beauty” will be active in five major U.S. cities from July 7-10, overlapping with Amazon’s Prime Day shopping bonanza.
Sephora doles out Lyft credits to transport shoppers to its stores Read More »
The Coca-Cola brand is using the platform’s Branded Mission offering to drive social media buzz around new Xtra Sour flavors.
Powerade powers up user-generated content challenge on TikTok Read More »
