The real risk of generative AI for marketers isn’t bad creative. It’s the rise of the “just good enough” economy. If that wasn’t already clear, Disney’s deal with OpenAI last week brought it into sharp focus. Yes, the headlines fixated on the billion dollar investment. Yes, there was plenty of speculation about why Disney chose […]
“Could Have Been A Heineken” invites users of WhatsApp in Brazil who receive a lengthy voice message to exchange it for a free beer.
Heineken swaps voice notes for beer in latest bid for IRL connections Read More »
The second season of “Bowlmates” arrives with more episodes and a bigger focus on cross-promotion on the chain’s main social channels.
Cava experiments with social-first marketing via dating microseries Read More »
Esi Eggleson Bracey will leave at the end of January as Leandro Barreto, current CMO of beauty and wellbeing, sees his remit expanded.
Unilever’s top marketer to depart amid structural shakeup at CPG giant Read More »
The Dry January tie-up includes a map on the restaurant reservation platform spotlighting locations that serve the nonalcoholic brewer’s products.
Athletic Brewing links with OpenTable in latest bid to sober-curious Read More »
Broadcast radio inventory is coming to programmatic. Viant struck a deal with iHeartMedia and its Triton Digital advertising platform that will make iHeart’s broadcast radio inventory available through Viant’s DSP, the companies announced Thursday. Viant’s direct integration with iHeartMedia also allows both companies to match their data graphs and create shared IDs for targeting audiences
Broadcast Radio Is Now Available Through DSPs Read More »
Lionsgate is ready for its ad tech close-up. The film and TV studio has chosen Comcast’s FreeWheel as its exclusive ad server to help manage and sell the growing volume of ad inventory Lionsgate creates with new FAST and streaming video on-demand TV channels. Lionsgate ran the RFP this year as it “began taking a
Lionsgate Tiptoes Into The Ads Biz With An Exclusive Ad Server Read More »
Scale, investment in measurement solutions and newfound connected TV prowess is turning the retailer into an advertising powerhouse.
Inside Walmart Connect as retail media, CTV convergence accelerates Read More »
The open internet is at a turning point. Our ecosystem needs transparency, accountability and collaboration from the buy side and the sell side if we are to truly thrive. Industry leaders recognize this reality, including The Trade Desk CEO Jeff Green and JWX (formerly JWP Connatix) CEO John Nardone. Both have weighed in on how
The Open Internet Can Still Win If Buyers and Sellers Unite Around Radical Transparency Read More »
Attribution measurement is still a mess; video podcasting struggles with effective advertising; and NIL deals are taking off for student athletes. The post The Attribution Goldilocks Problem; Video Is No Escape Pod appeared first on AdExchanger.
The Attribution Goldilocks Problem; Video Is No Escape Pod Read More »
