Marketing

Since the Trump administration first threatened a 25% increase in import tariffs on Canadian goods in February, The Great White North’s sentiment towards its southern neighbor has been decidedly less neighborly. The post How US Tariffs Are Changing The Playbook For Canadian Advertisers appeared first on AdExchanger.

The number-one job of a marketer is to invest budget wisely to drive sales. That inherently requires accurately measuring the performance of that spending.  Yet most advertisers still rely on flawed measurement methods that systematically overstate performance and misallocate resources. The measurement crisis Even the smallest Fortune 500 companies generate roughly $10 billion in revenue,

Marketing films is one battle after another; AI gets stymied by the cloud; and bots are causing brand backlash. The post Movie Marketing Lost Its Magic; The Cloud Commanders appeared first on AdExchanger.

Robots.txt got some much-needed TLC last week, courtesy of Cloudflare’s latest update.  Cloudflare’s new Content Signals Policy effectively upgrades the decades-old honor system and adds a way for publishers to spell out how they do (and perhaps more importantly – how they don’t – want AI crawlers to use their content once it’s scraped.)  For

By now, the contours of the Department of Justice’s antitrust case against Google’s ad tech business are well covered – and deeply complex. Rather than rehash what’s already been parsed to death, here’s a definite (if not exhaustive) rundown of what’s actually in play as the case moves into its next chapter.  InPublishers suing platforms Out Platforms

Generative AI is taking over the discovery phase, thanks to shoppers starting their online search with AI platforms like ChatGPT, Google Gemini or AI Mode. But as is with all things AI, changes are moving faster than marketers and their tech stacks can keep up with.  No doubt, generative AI has become a permanent fixture

As AI bot traffic grows, content creators are taking steps to protect their intellectual property from being scraped against their will.  The publishing industry has spent the past year battling against the encroachment of AI tech, with companies like The New York Times and Ziff Davis suing AI platforms for scraping their copyrighted content and

TV broadcasters and walled garden platforms are competing to lower the cost of ad creative. Amazon, Google, Comcast, ITV and Channel 4 are each hoping to capture their share of the long tail of ad spend as AI removes a longstanding barrier to entry for small business advertisers. Although media agencies don’t necessarily benefit from

AI Mode isn’t just the name of Google’s newest search product. It also describes the present period of digital media — and the theme of this September’s Digiday Publishing Summit. AI is no longer the next epoch of the platform era. It’s the present. Publishers are seeing generative AI chatbots siphon search traffic at the

Friday marks the end of week one of the antitrust remedies trial between Google and the Department of Justice (DOJ). The trial will determine the punishments and required changes for Google following the court’s decision in April that it operates an illegal monopoly in the publisher ad exchange and ad server markets for open web