Marketing

When you hear the word “crystal,” what’s the first thing that comes to mind? For some, it might be healing and chakras. Others might think of the champagne brand or the Chilean pilsner Cerveza Cristal, a popular beer in many Spanish-speaking countries. Semantic analysis is challenging enough for AI when dealing with online display, let […]

Talking about outcomes is practically a mandate, especially in the CTV space, where ad buyers and vendors alike are heavily invested in streaming television’s potential as a lower-funnel, performance-driving channel. The post When Did Ad Tech Get So Obsessed With Outcomes, Anyway? appeared first on AdExchanger.

Have agency holdcos put too many eggs in the AI basket?; Temu has come back to us now at the turn of the tariff tide; and Cloudflare wants to help sites from getting scraped. The post The Hold On Holdcos; Temu’s Baaaaack appeared first on AdExchanger.

This week’s Future of TV Briefing looks at how mobile still accounts for an overwhelming majority of YouTube video views and why some Gen Z viewers aren’t tuning into YouTube on TV screens. Screen check Let’s talk CTV in NYC YouTube vs. TikTok vs. Instagram: What Gen Z really watches in 2025 Brands on the

Future is betting on AI to boost recirculation – and make that stickier audience more appealing to advertisers. The publisher’s new proprietary AI-powered content categorization engine, called Advisor, acts like a “brain” trained on Future’s internal data, according to Jamie Samuel, head of commercial products at Future. Built into its audience data platform Aperture, Advisor

As Substack invests in video content, the platform’s smaller creators stand to gain the most subscribers and advertisers by embracing the medium. Over the past year, Substack has considerably expanded its video tools for both creators and audience members. In January, Substack launched live video as a tool for all users. In early March, the

AI bots scraping publishers’ sites for real-time information are now scraping publishers’ sites more than the bots used to train large language models. And they’re harder to detect. That’s according to the latest report from TollBit, a data marketplace for publishers and AI companies. From Q4 2024 to Q1 2025, bot scrapes used for Retrieval

When WhatsApp began serving ads in mid-June, there were two main reactions. One, didn’t the founders always insist there would never be ads on WhatsApp? And two, what the heck took Meta so long? It was only inevitable that Meta would roll out ads in an app that now has more than 3 billion monthly

Michelle Urwin, Chief Marketing Officer of Skai, joined Sarah Sluis at Cannes Lions 2025 to share the biggest shifts in commerce media . From Amazon’s expanding DSP and full-funnel capabilities to the rise of Agentic AI in campaign optimization, this conversation dives into how retail media is evolving fast, and how advertisers can keep up.