Marketing

Call It ‘Don’t Invest’ Microsoft is undergoing its second round of massive layoffs in as many months, Bloomberg reports. The details on the latest round are still unknown, but Microsoft Advertising was keenly affected by layoffs in May, which fell hardest on legacy product and engineering roles. But regardless of how the latest layoffs play […]

As holding companies look to acquire each other to get even bigger, and private equity firms seek out independent agencies to buy and merge with others, there’s another direction some agencies have taken: the ESOP route.  Employee Stock Ownership Plans, boiled down to their essence, are when an owner or founder sells his or her

Marketers are waking up to the sea changes in consumer behavior triggered by the emergence of “zero-click” AI search. Some are moving faster than others, though. B2B advertisers and brands that use a direct to consumer (DTC) sales model — and which often rely on organic and paid search as a means of dragging customers

As Yahoo’s creator program matures, the company is increasingly evolving from a publisher into a creator platform in its own right. Yahoo launched Yahoo for Creators, a creator publishing platform, in March 2024. In the year and three months since, creators have taken on a more visible role on Yahoo’s homepage, with a dedicated creator

For most of the last 50 years since the upfront was an integral part of marketers’ plans to advertise on TV, the buying bonanza usually wrapped up business between TV sellers and buyers before the July Fourth break. That is definitely not the case this year, for a few reasons.  According to three heads of

The first half of the year brought no shortage of bluster: Amazon gunning for DSP dominance, Google locked in an antirust staring contest, publishers scrambling to offset traffic losses to generative AI, and Publicis staking up wins like its trying to corner the market. But somewhere between the sizzle and spin, fault lines are forming.

This article was first published by Digiday sibling Modern Retail. In 2025, influencer marketing is nothing new. Nevertheless, some major big-box retailers just launched creator programs in response to the evolution of how people interact with social content and creators. Best Buy in April launched the Best Buy Creator program, which gives creators the ability to create

As brands step up their podcast marketing spend, podcast companies are putting on more live events to meet the growing demand. In 2024, SiriusXM dipped its toes into live podcast events for the first time, organizing 10 live podcast events over the course of the year. So far in 2025, the company has already held

The FTC’s consent order for the impending OMG/IPG mega-merger prohibits the two agency holding companies from blocking ad spend to publishers on the basis of politics and ideology. The order is part of a wider effort by Republicans to dismantle what the FTC and members of Congress say is an ad industry conspiracy to demonetize

Mastercard is rolling out its First-Party Trust program in Asia Pacific as chargebacks tied to friendly fraud continue to grow. The move comes after the program’s launch in the US and will also cover Canada, Latin America, and the Caribbean. Friendly fraud—also called first-party fraud—happens when a cardholder disputes a real transaction. Some customers do…