Marketing

The VAB has a bone with pick with Nielsen about its Big Data ratings, and Pinterest and TVScientific pair up. Then: Google Ad Manager is making changes in the EU, from getting rid of Unified Pricing Rules to integrating with Prebid and sharing more data with publishers. The post The GAM Changes On Publishers’ Wish

It’s that time of year again – the time when we all start saying things like, “It’s that time of year again!” The post AdExchanger’s Top 4 CTV Stories Of 2025 appeared first on AdExchanger.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Ads Yule Never See appeared first on AdExchanger.

Anthropic’s AI-operated vending machine sparks chaos; ad revenue should remain a top priority; and Roblox has potential for in-game ads – and concerns. The post Anthropic’s Vending Machine Goes Rogue; OpenAI Won’t Take Its Medicine appeared first on AdExchanger.

A packaging and pulp manufacturer is not the obvious answer when the conversation turns to programmatic advertisers. That assumption, it turns out, would be a mistake.  Georgia-Pacific sits at the more advanced end of the spectrum, with an in-house programmatic team, lower ad tech costs and media dollars concentrated across a smaller set of buying

This piece was first published by Digiday sibling ModernRetail In 2025, the food industry agreed to help “Make America Healthy Again.” The MAHA initiative has largely been pushed by health secretary Robert F. Kennedy Jr. and the Trump Administration. It’s a broad slogan, and the MAHA movement has come to stand for different things in different people’s

The Trade Desk’s commercial results have stabilized following its earnings miss in February. But transparency concerns among media buyers over its programmatic supply chain products are proving persistent. In recent months the company’s OpenPath product has become a focal point for media agency skeptics, Digiday has learned.  Several U.S. media buyers explained that, following investigations

The real risk of generative AI for marketers isn’t bad creative. It’s the rise of the “just good enough” economy.  If that wasn’t already clear, Disney’s deal with OpenAI last week brought it into sharp focus. Yes, the headlines fixated on the billion dollar investment. Yes, there was plenty of speculation about why Disney chose