Marketing

This week’s Media Briefing looks at the growingly crowded AI space, with trade groups, vendors and startups all vying to set AI standards and build marketplaces that help publishers monetize their content. Inside the AI ‘land grab’ – and why it may benefit publishers The Economist launches video show, OpenAI and Meta introduce AI video […]

Nike’s turn away from its performance-led marketing strategy looks like it’s getting the 61-year-old company back on track. The brand’s latest quarterly earnings report showed a mixed financial picture; revenues increased 1% year on year to $11.7 billion, but profits were down 31%, squeezed by President Donald Trump’s tariff regime. Perhaps it’s the stretch before

The picture of TikTok’s future in the U.S. is starting to come into focus. With a U.S. ownership deal looming, influencers and content creators fear the algorithm, TikTok’s so-called secret sauce, will become a political battleground.  More details of the proposed deal were announced last week. U.S. based companies, like Oracle, venture capital firm Andreessen

01 Introduction Just a short year ago, ad forecasters and agencies alike optimistically predicted that ad spending would significantly increase in 2025. But a lot has changed for media agencies (and businesses worldwide) since then. President Donald Trump’s tariffs have already affected client spending, and there is lingering uncertainty among agency executives about how tariffs

Bradley Keefer, CRO, Keen Decision Systems Data is an essential part of any modern marketer’s toolbox, helping them improve their targeting practices, create media plans or win new business during the RFP process. However, many agencies still rely on outdated legacy tools, which often don’t have the most effective data available. Media planning today continues

Wall Street has had a tumultuous relationship with the online advertising industry. Internet and advertising stocks have steadily outperformed the S&P 500, climbing by nearly 50% over the past 12 months alone, said Youssef Squali, managing director and head of the Internet & Digital Media Research Group at Truist Securities, speaking earlier this week at

Bringing media buying in-house is “chaotic and disruptive” – but totally worth it, according to Glenniss Richards, Bayer’s senior director of digital media. Richards spearheaded the in-housing effort for Bayer’s US pharmaceutical division, which took just under two years to complete. But now that the entire shebang is in-house – including programmatic, search and social (both

Target is the only retailer running a national campaign developed directly with Netflix and featuring on-screen talent from the show.