Marketing

Two key players in the consent management space are merging. On Tuesday, French consent management platform (CMP) Didomi announced its acquisition of Sourcepoint, a CMP that started in 2015 as an anti-ad-blocking solution for publishers. Since then, Sourcepoint evolved into a privacy platform with an emphasis on compliance and consent, which brought it into direct […]

Three seconds. That’s all you get before viewers scroll past your content into digital oblivion. While most marketing technology companies bet their futures on AI algorithms to crack the code of perfect video marketing hooks, Kaitlyn Pearce is placing her chips on something decidedly more analogue: human intuition. As Head of Branded Content UK at…

Google challenges Cloudflare’s anti-scraping tech; are dupes plagiarism?; and web traffic is careening off a cliff. The post Can Cloudflare Really Block Google’s AI Crawlers?; Knock It Off, Knockoffs appeared first on AdExchanger.

Subscribe: Apple Podcasts • Spotify Michelle Khare has done everything from Houdini’s deadliest trick to the Secret Service’s training academy all in the name of content on her “Challenge Accepted” YouTube channel.  Perhaps though, the content creator’s biggest challenge will be nabbing a Primetime Emmy Award this year after earning a place on the nomination

TikTok is reportedly developing a separate version of its app for the U.S. — a contingency plan as pressure builds for ByteDance to divest. But for marketers, it raises more questions than answers. “I’d be curious to learn more about how the user data and ad stack and process will evolve, which certainly has the

Independent publishers say Google’s AI Overviews have left them in a no-win bind — and they’re taking the fight to EU regulators. The Independent Publishers Alliance, which has 45 members, non-profit big-tech watchdog Foxglove Group, and U.K.-based non-profit advocacy group Movement for an Open Web, have filed a joint complaint with the European Commission and

Now that we’ve reached halfway through 2025, retail media remains one of the industry’s biggest growth stories, pulling in more ad dollars and attention. But what started as a rush toward retail media’s on-site ads is evolving into media buyers chasing the channel’s full-funnel strategies across programmatic, CTV and social. If the first half of

Adalytics is out with another summer blockbuster, of sorts. For at least a year, Adalytics has observed creator accounts on YouTube eluding the platform’s IP and rights monitoring tech to distribute movies, shows and live sports that should be exclusive to streaming or cable subscriptions. The findings, published on Monday, were first reported by The