Marketing

Discord has shared the results of its first-ever ad measurement test — and brands and marketers find the numbers encouraging.  In June, AppsFlyer ran its first performance measurement test of Quests — Discord’s in-platform, reward-based ad experiences — collaborating with the studio Second Dinner to promote its mobile trading card game “Marvel Snap” via two Mobile

As it rapidly expands, the chain looks to raise awareness with its first national marketing campaign, newly appointed CMO Jon Burke explains.

As it rapidly expands, the chain looks to raise awareness with its first national marketing campaign, newly appointed CMO Jon Burke explains.

Meta is to update its privacy policies so that the company can use interactions with Meta AI to inform the choice of ad placements in Facebook and Instagram feeds. Updates will be presented to users in December as revised terms and conditions that users have to accept to use Meta platforms. Conversations between end-users and…

As AI quickly advances and legislators struggle to keep up, it can feel like the Wild West when choosing whether and how to disclose the use of AI in advertising and other communications.  However, even though the number and scope of formal mandates under existing U.S. law that require advertisers to disclose the use of

Live from New York at Programmatic IO, the AdExchanger editorial team debriefs what ad tech’s brightest minds are saying and doing around AI and measurement. The post The Big Story LIVE: AI Unleashed appeared first on AdExchanger.

Mastercard launched an ad network; Meta plans to sell targeted ads based on engagement with its AI products; and the Washington Post is in trouble if Ad Chief Johanna Mayer-Jones departs. The post Mastercard’s Media Network; Meta Mines AI Interactions For Data appeared first on AdExchanger.

The Guardian is bringing its product recommendation site, The Filter, stateside – a year after its U.K. launch – as it looks to push harder into commerce revenue.  The move reflects the publisher’s goal to grow commerce into a bigger slice of its revenue pie, alongside ads and membership donations. Digital reader revenue grew nearly

This story was first published by Digiday sibling ModernRetail TikTok is beginning to resonate with food and beverage brands as a platform through which to capture shoppers’ attention, sell through TikTok Shop and even develop new products. Amanda Parker, head of food for TikTok Shop, told Modern Retail at the Groceryshop conference in Las Vegas