Marketing

Long before the AI hype kicked off in earnest, Eric Schwartz was already working with machine learning tools to develop optimized ad tech products. The post Scibids Alum Eric Schwartz Joins AI Sales Optimization Startup Scowtt As CRO appeared first on AdExchanger.

Charli xcx got it right: It’s so confusing sometimes to be a girl. Or, more accurately, a woman trying to access medical treatment. And it’s just as challenging for women’s health care companies trying to reach their audiences. HerMD, a women’s health startup with a focus on menopause and sexual health, has struggled with this

The advertising industry continues to buy connected TV the wrong way. We have carried over one-to-one programmatic logic from display and online video into a channel that behaves nothing like them. CTV is not a personal screen; it is a household screen. Treating it like a digital channel has led to inefficiency, waste and false

Fresh Legs HouseFresh, a website dedicated to reviewing air purifiers and household air quality products, was one of the first (of a great many) long-tail consumer review sites to lash out at Google after its core update in March of last year.  At the time, traffic to those specialty sites was being effectively siphoned off

This week’s Future of TV Briefing previews next week’s CTV Advertising Strategies event that I’ll be hosting with top brand and agency executives in New York City. Must-CTV TikTok’s U.S.-only app, A+E Global Media’s for sale, Netflix’s Spotify collab, VTubers’ takeover and more Must-CTV The future of TV advertising will not be televised. It will

Google’s AI ambitions are moving fast, and the old architecture of search advertising is starting to show its age. As user behavior shifts toward more conversational, visual queries, the need for automation is growing. But automation comes at a cost: marketers still want control. Google’s latest update — with AI Max — is an attempt to

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Publishers have always had a love/hate relationship with digital transformation. It’s given them more ways than ever to reach readers and potential subscribers, while at the same time it’s brought on challenges related to site traffic and AI. This

Whenever ad dollars swell around new channels — search, social, email — the industry reaches for the same playbook: cut out the middle, get closer to the source, and stop paying for junk reach. The creator economy is no different. Marketers aren’t just experimenting with creators anymore, they’re institutionalizing them. As that happens, conversations about