Marketing

Condé Nast and Hearst have signed multi-year agreements with Amazon to license their content for use in its AI shopping assistant Rufus, according to sources with knowledge of the deals.  The news comes just six weeks after The New York Times revealed its own AI licensing tie-up with Amazon, which allows Amazon to use articles […]

Two trends are emerging in the world of AI and search: AI platforms are sending more traffic to publishers’ sites, while Google’s AI Overviews is reducing click-throughs across more search queries. Recent data is helping to show the impact of AI tools and features on the search landscape and on referral traffic. And while it

Linda Yaccarino had the title. She had the industry patter, the resume and the profile. What she didn’t have was control — or at least not the kind that mattered. Her role was never about real power. It was about optics: a seasoned media executive instilled to calm brands and play the adult in the

In this week’s Media Briefing, Digiday senior media editor Jessica Davies looks at how the AI compensation model is evolving beyond flat-fee licensing, with options like pay-per-crawl and pay-per-query starting to emerge as ways for publishers to monetize AI bot traffic. Pay-per-query vs. pay-per-crawl The media’s “traffic apocalypse,” Bloomberg cuts newsroom staff, and more. New

After just over two years at X, CEO Linda Yaccarino is stepping down from the role. “When @elonmusk and I first spoke of his vision for X, I knew it would be the opportunity of a lifetime to carry out the extraordinary mission of this company. I’m immensely grateful to him for entrusting me with

Long before the AI hype kicked off in earnest, Eric Schwartz was already working with machine learning tools to develop optimized ad tech products. The post Scibids Alum Eric Schwartz Joins AI Sales Optimization Startup Scowtt As CRO appeared first on AdExchanger.

Charli xcx got it right: It’s so confusing sometimes to be a girl. Or, more accurately, a woman trying to access medical treatment. And it’s just as challenging for women’s health care companies trying to reach their audiences. HerMD, a women’s health startup with a focus on menopause and sexual health, has struggled with this

The advertising industry continues to buy connected TV the wrong way. We have carried over one-to-one programmatic logic from display and online video into a channel that behaves nothing like them. CTV is not a personal screen; it is a household screen. Treating it like a digital channel has led to inefficiency, waste and false