Marketing

For years, small- to medium-sized businesses without big budgets turned to independent creative shops for their ads. Now, tech tools like Google Pomelli and Canva Grow are offering new AI-powered agency-in-a-box tools, promising everything from brand management to campaign execution. As tech behemoths vie for SMBs (and their ad dollars), independent agencies may soon find […]

Subscribe: Apple Podcasts • Spotify “Synthetic audiences” is a new term added to the media and advertising industry’s lexicon in 2025 – though British news publication The Times would prefer a different phrasing. “I got very nervous when you used the words ‘synthetic audiences,’” said Tracy Yaverbaun, gm of The Times and Sunday Times, on

Following the ubiquitous nature of short-form video, it’s no surprise that short stories, otherwise known as micro dramas, are now attracting attention. These mobile-first shows run just two to three minutes per episode and are shot vertically, but unlike typical short-form clips they trade quick dopamine hits for narrative tension. Each installment feels like a

This story was first published by Digiday sibling Modern Retail The humble gift guide is taking on even greater importance this holiday season. Beyond driving immediate sales, brands this year are angling to get into gift guides to help them with SEO and GEO, and build overall awareness in the long term. But, rather than

WPP, Digiday has learned, has partnered with analytics firm Sightly to tap its brand mentality platform that suggests content targets based on what marketers want their brands to be associated with. The move signals a era of agencies putting AI to use helping brands help themselves is upon us. And both holding companies and independent

The PepsiCo brand is reworking 1987’s “No Ordinary Thirst Quencher” and its retro Citrus Cooler flavor to fit the show’s themes and setting.